Internet Service Providers

Engage, Enable, & Empower

At Ookla, we are on a mission to provide equitable access to connectivity for everyone. We help Internet Service Providers engage, enable, and empower their communities by offering crucial insights into the state of fixed networks and broadband accessibility. Our solutions help ISPs optimize their network performance, gain competitive intelligence, effectively market their network quality to consumers, and meet regulatory testing requirements.

Visualize On-Network Performance

Visualize network performance as consumers experience it across download, upload, latency, jitter, and test server location with Speedtest Fixed Broadband Data.

• Inspect test results at a highly granular geographic level (~100m x 100m), giving you visibility down to the street or block level
• Download fully unmasked individual test results in bulk (iOS, Android, Mac, Windows, etc.)
• Pinpoint network optimization opportunities to enhance customer experiences
• Accurately segment technology/speed tiers (Fiber, FWA, etc.) using the Enrichment API

Gain Competitive Intelligence

Strengthen your expansion and investment strategy by identifying underserved areas and markets where competitors have poor performance with Speedtest Fixed Broadband Data.

• Gain localized broadband insights from national and regional providers in your market
• Benchmark against competitors using the world’s largest repository of consumer-initiated Speedtest results
• Identify growth opportunities based on competitive benchmarking in areas with poor performance

Market your Superior Network

With Speedtest Awards and Verified Marketing Claims, make verified statements about your network’s superior performance, consistency, reliability, video experience, gaming experience, and consumer sentiment.

• Provide unbiased third-party validation to your marketing and advertising 
• Build trust with consumers in your market
• Rank your network against other providers to make competitive claims

Diagnose and Improve Customer Experience

Provide customers with an easy-to-use on-network speed test to help diagnose connectivity issues with Speedtest Custom Premium.

• Capture detailed performance data for accurate, actionable insights
• Quickly identify network problems and surface issues to customer care, network operations, and engineering teams
• Monitor trends over time to guide network upgrades and strategic investments

Measure True Customer Performance

Route speed tests directly from customer gateways, routers, or CPE devices to “on-network” servers with Speedtest Embedded Private Endpoints – capturing the true performance your customers experience.

• Minimize latency and improve accuracy by eliminating extra network hops
• Quickly identify and troubleshoot network issues using real-time or bulk test results
• Leverage millions of performance data points to guide upgrades and infrastructure planning

Secure Regulatory Funding

Validate broadband speeds with independent, verifiable Speedtest data from a trusted third party.

• Meet regulatory requirements with reliable, verifiable speed measurements
• Overlay Speedtest data with federal and state broadband grant zones in your market
• Contest the accuracy of competitor data submitted to regulatory or mapping authorities