Speed, Focus and Profit: Business, #1

Speed, Focus and Profit

The ultimate guide designed exclusively for men aiming to reach their first million

Author: Thiago Franco

Instagram: @othiago.franco

Conteúdo

Introduction

What Could Happen to You

Lesson 01  What is a business?

Lesson 02  Speed

Lesson 03  Starting Business on a Shoestring Budget

Lesson 04  Employees: Family and Friends

Lesson 05  Command Respect

Lesson 06  Sell to Those Who’ve Bought from You Before

Lesson 07  Don’t Worry About the Legal Stuff Until You’re Making Money

Lesson 08  Use What You Have

Lesson 09  The Magic Formula for Managing Employees

Lesson 10  Outsourcing on a Budget

Lesson 11  Don’t Spend Money Without a Clear Purpose

Lesson 12  No Business Lasts Forever

Lesson 13  Shift The Way You Think About Money

Lesson 14  Elevate Your Work Performance

Lesson 15  Don’t Sell Based on Price

Lesson 16  Stay Quiet and Listen

Lesson 17  Attention is Free Advertising

Lesson 18  Capitalize on People’s Insecurities

Lesson 19  Your Social Circle Is Everything

Lesson 20  Keep Your Head in the Game and Eyes on the Prize

Lesson 21  The Power of Aggressive Closing

Lesson 22  It's Not Real Until the Money's in the Bank

Lesson 23  The More Stress You Handle, The Richer You Get

Lesson 24  Sell the Need, Not the Product

Lesson 25  Contracts Mean Nothing Until You’re Big

Lesson 26  Watch Out for Your Partners

Lesson 27  The Unvarnished Truth About Impulse Buying

Lesson 28  Sell the Future, Close the Deal Now

Lesson 29  Image Sells

Lesson 30  Learn to Speak

Lesson 31  Everything Will Go Wrong

Lesson 32  Aim High, Very High

Lesson 33  Irrational Confidence Without Being a Bluffer

Lesson 34  Never Make Anyone Irreplaceable

Lesson 35  You Already Know What to Do

Lesson 36  You're in it for the Money

Lesson 37  See Your Product Through the Eyes of the Buyer

Lesson 38  Money Alone Will Never Motivate Your Team

Lesson 39  Success is Exponential

Lesson 40  Nobody Is Broke

Lesson 41  Nothing Resolves Itself

Lesson 42  Never Say No to Money

Lesson 43  Your Team Isn’t Working Hard Enough

Lesson 44  You’re Never Tired When You’re Winning

Lesson 45  Done Is Better Than Perfect

Lesson 46  Always Take All the Credit, Even If It’s Luck

Lesson 47  Loyalty Is More Important Than Intelligence

Lesson 48  You Don’t Need to Know Everything to Make Money

Introduction

Congratulations!

You’ve just made the smartest decision of your life by joining this program. If you're still wondering whether it’s worth it, let me reassure you: buckle up, because yes, it was the best choice you could have made.

This is the moment I’m going to share my knowledge about business and how to make money. And let’s be honest, most of the so-called success gurus are lying to you.

Does reading books make you rich?

No.

Does positive thinking bring money?

Another lie.

None of that puts cash in your account.

The truth is, getting rich requires action, strategy, and that’s exactly what we’re going to talk about here.

In this program, you’ll learn real business lessons that work, based on my hands-on experience, and they’ll change the way you see the world forever. Get ready to learn, apply, and, of course, make money.

There’s a more efficient way to achieve financial success, and you don’t need any magic or revolutionary breakthrough to make it happen.

In fact, it’s much simpler than most people imagine. But here’s the thing: simplicity can often be the hardest thing to see.

If you’re reading this ebook, it means something inside you has already decided you want more.

More success, more sales, more impact.

Maybe you're starting your first business, or perhaps you’ve been at it for a while but feel like something is still missing to truly unlock the potential of what you’re building.

Let me tell you right from the start: what you’ll find here is straightforward, practical, and no-nonsense.

Everything I’m about to share is based on real experiences—both mine and those of entrepreneurs who’ve faced the same challenges you’re about to encounter or are already facing.

Here’s a hard truth: it doesn’t matter how brilliant your business idea is; if you don’t know how to sell, structure, and improve your product, it will never get off the ground. This book isn’t about complicated business theories.

It’s a practical guide for people who want real results.

Results that generate revenue, grow your business, and, at the same time, transform you as an entrepreneur and as a person.

Here, you’re going to learn how to identify what truly matters in the early stages of a business and where to focus your energy to grow sustainably.

Now, if you've ever wondered why some people reach absurd levels of financial success while others barely get off the ground, let me explain: there’s no secret, no magic formula, but there is a right way to do things. And that way is within your reach.

You don’t need decades of experience or a résumé full of titles to make it happen.

What you need is to know how to act strategically, and that’s exactly what I’m going to share with you here.

Imagine if I told you that building a million-dollar business is like putting together a puzzle.

Each piece has its place, and once you understand that, everything falls into place.

No mystery, no tricks.

The problem is, most people try to assemble the puzzle without looking at the full picture first.

They stumble through it, without a clear strategy, and end up frustrated, thinking success isn’t for them.

But let me tell you something: success is for you, too.

You just need to learn to play the right game.

While many people out there are following a complicated path, full of detours and obstacles, what you’re going to find here is the simplicity of cutting out what doesn’t work and focusing on what does, guiding you directly toward your first million.

What Could Happen to You

Now, let me be honest: if you follow the lessons in this book, incredible things could happen in your life. But I also want to be realistic.

Not everything will be easy, and you need to be prepared for the ups and downs.

The good news?

If you apply what’s here with consistency and dedication, there’s a high probability you’ll see your business grow, your sales increase, and your revenue soar.

You’ll gain confidence as an entrepreneur, build a solid reputation in the market, and maybe even reach a level of financial freedom that many only dream of.

This journey will also transform you in ways you can’t yet imagine.

You’ll become more resilient, more confident, and more capable of handling life’s challenges—both in and out of business.

And that’s what makes entrepreneurship worthwhile.

The personal and professional growth you’ll experience along the way is just as important as the financial results.

And here’s the craziest part: while you’re here, thinking about whether to start or not, there are people out there who’ve already begun.

They’re closing deals, attracting clients, and boosting their bank accounts.

But don’t worry, you’re not too late.

The point here is that most people trip over