Does The Sales Letter Emphasize The Benefits

Does The Sales Letter Emphasize The Benefits

Does The Sales Letter Emphasize The Benefits

Copyright © 2024 by Janice Fordyce

All rights reserved

TABLE OF CONTENTS

CHAPTER 1 : FIND AND OWN YOUR PRODUCT

CHAPTER 2 : AYALA CORPORATION

CHAPTER 3 : YOUR GUIDE TO DOING EVERYTHING YOURSELF

CHAPTER 4  : FOR VON NEUMANN

CHAPTER 5 : PSYCHOLOGY FOR LEADERSAH

CHAPTER 1 : FIND AND OWN YOUR PRODUCT

To have an effective offer, you must understand the needs of the market very well. Although your offer can vary in many ways as mentioned in the previous sections (freebies, guarantees, time limits, etc.), product selection still matters. most important. We will look at the process of tailoring an offer to the market from an affiliate marketing perspective because this is the easiest to demonstrate (since the products are already available).

FIND A PROFITABLE AFFILIATE PRODUCT

VThe first thing to do is find a profitable affiliate product in your niche. When offering affiliate products as solutions, it is important that the product is successful for you and your customers. Not every product can do that. What you need to find is what I call a compelling affiliate product. Attractive affiliate products can be high or low priced, but they all share the following characteristics:

• Provides high commission percentage (50% and higher).

• Have a ratio of authenticated buyers to total visitors.

• Latest, trendy, or popular all year round.

• Backed by a merchant affiliate program that offers reliable support to affiliates.

To start, you should choose at least three products. These products must be different in price and commission percentage; You'll need one low price, one higher price, and at least one product that gives you some residual (recurring) income. The first product is the main product that you will promote on your opt-in page and your first e-mail series.

The second product is the post-production product that you promote to your list of existing customers or those who have signed up for your newsletter. This is usually done through a second round of e-mails in a follow-up campaign. The post-production product should be a product that is priced higher than the main product and gives you at least 50-75% commission.

The third product should be a residual income product − a product that will earn you monthly, recurring commissions. These types of products are like donation-based services and membership sites.

Remember, the products you recommend will affect your reputation. In fact, your reputation will also be affected by the activities of merchants, even though you cannot control their activities.

Search for products through the following affiliate program directories:

  AssociatePrograms

  AffiliatePrograms

  AffiliateFirst

You can also search for products through search results on the following pages:

  Google

  Yahoo

  MSN

Search for physical product programs on the pages:

  CommissionJunction

  LinkShare

  ShareASale

Search for digital product programs on the page:

  ClickBank

OneNetWork.DigitalRiver

Look for programs that provide residual income on:

  lifetimecommission

  AffiliateGuide /residual.html

These sites have been organized by categories. You can skim through the list of directories that list by market − for example, health, beauty, electronics, etc. You can also search by specific products or companies, but note that some sites do not support such searches. For example, ClickBank often doesn't deliver the results you expect, and sometimes it doesn't even deliver products that you know for sure it has. In that case, it's better to look in each folder.

Similarly, sites like Commission Junction will let you categorize into categories and sort your listings by factors like products with the highest percentage of purchases to total visitors for affiliates, products that pay high commissions, or programs that offer residual income, etc.

RESEARCH AFFILIATE PRODUCTS AND OFFER LETTERS

KOnce you identify an attractive affiliate product, you must take the time to research it thoroughly. If you have enough money, buy that product immediately. You need to know your product well to be able to sell it most effectively. Therefore, you must spend time learning how to sell on a merchant's website. Pay attention to the factors that make you want to buy the product. The main purpose of this step is to turn yourself into a leading expert on that product. You should also find out the ratio of customers who buy this product to your total number of visitors. Is it really an appropriate offering for your market? Here are the things you should look for:

• Persuasive sales letter

Are you so drawn into the sales letter that you have to read it all the way through? More specifically, were you convinced by the product's ability to solve a problem before you finished reading it?

• Clear benefits

Does the sales letter emphasize the benefits of the product? Do you clearly understand what benefits you will get from owning the product?

• Offer effectively

Has the merchant made an impactful and convincing offer in the sales letter?

• Easy to buy

Does the merchant actually create an easy-to-buy product with well-placed ordering buttons, a money-back guarantee, etc.?

• Easy payment

Is the merchant using only one form of payment or affiliate program? This is very important. You should not promote products where customers have the option of paying through another service that does not recognize you as an affiliate.

Each of the above factors is very important for your ratio of buyers to total visitors. Make sure everything is in its right place before you begin. If you see anything that isn't working—the merchant hasn't done a good job of emphasizing the product's benefits in the sales letter—you need to adjust it when drafting your own offer. In other words, you need to present those benefits to prospective customers so they have a clearer idea of your product's value before they visit your sales website.

EMPHASIZE THE INTERESTING POINTS AND BENEFITS

KWhen you review products and sales pages, write down the things that impressed you. What makes the product unique? What is the biggest benefit of the product that can be offered? Why and how is that product the best solution for your market need? This step is important because you will then use that information to create a tactful offer.

Furthermore, if you buy and research the product, you will probably discover benefits and features that weren't even mentioned in the sales letter. That's because the sales letter is written with only one person's product knowledge in mind. On the other hand, you may note or evaluate completely different aspects of the product. You may notice the ease of use factor – something that was not mentioned in the sales letter or information that the merchant did not mention. During this research process, you will discover additional benefits that are likely to resonate with your market, and this will allow you to address their needs more effectively.

Below is an example. Let's say you decide to promote a book that teaches people how to treat acne in a few days. You read a sales letter and write down a few points that the merchant makes as well as affirm the value of the product:

• Skin problems can be solved without needing a pill or any skin cream.

• You can completely eliminate acne in just a few days.

• Most people believe that junk food contributes to skin problems, but that is not necessarily the case.

You also write down the benefits outlined in the sales letter:

• You will always be confident with beautiful skin.

• Acne is easy to treat; it is not complicated or expensive.

• You can get rid of acne forever.

• You will become a new person in just three days.

You have recorded everything that the trader finds important and important to emphasize. Next, you read the product information—even try it out—and come up with a list of features and benefits that the merchant missed:

• Acne treatment is based on a little-known scientific discovery.

• Not only does it treat acne, but it also makes the skin bright and smooth.

• Effective on all ages and ethnicities, regardless of skin type, hormones, etc.

• It also treats acne scars.

• Healthy, rosy skin and confidence will help improve your relationships with others.

Now you have more material to work with − and you've also outlined additional selling points (a more complete solution) to create a truly differentiated, compelling offer. for your market.

DOMINATE THE MARKET AND BUILD A LIST

NOnce you have identified your target market, the next step to profitability is to capture prospects within that market. As we mentioned, a prospect is anyone who is interested in the product you offer. Prospective customers are potential customers. To capture prospective customers, you need to convince customers to provide you with personal information: name, address, e-mail. What you're really doing here is building a market share. Imagine that, at any given time, 100,000 people search for your product online (as measured by the number of searches for keywords in your niche). If you can convince 1,000 of these people to provide their names and e-mail addresses, you've captured 1% of the market. It's one of the easiest ways Internet marketers use to gauge their market share. The bottom line now is what percentage of the market you can contact, at any time you choose. It doesn't matter how much money you spend on advertising and promotions − if you let prospects leave your site without leaving their contact information, you've essentially Throwing advertising money out the window.

The bottom line now is what percentage of the market you can contact, at any time you choose.

Why is building a customer list so important? A target list is an important element of your business because it allows you to target potential customers as well as current customers. You may have heard this statistic: it usually takes seven to twelve ads per message before a potential customer takes the bait and buys the product. You can't easily let prospects walk away from your sales letter. You need to have their name on the opt-in list so you can invite them many times in the future. You also need them to stay on your opt-in list to sell them new products in the future. It will be easier for you to sell to someone who knows and trusts you than to a stranger. For an affiliate:

Regular customers = long-term and regular profits

In addition, to build a customer list, you must do everything to ensure that the people participating in the opt-in list are your target customers. In other words, what you want is people who want to be on your list, are interested in what you have to offer, and are always enthusiastic (ready to buy your product).

But how to do this? Remember in the previous chapter we talked about market selection? List building is another stage where market alignment begins to take effect. You must make sure that you have targeted the right market, that you have completed the following:

• Determine market importance and profitability.

• Identify the right affiliate product for that market.

• Identify the correct keywords that the market searches for that product.

Each of the three principles above must be carefully verified step by step. If you do not target the right market and products for that market, you will immediately see a very low ratio of buyers to the total number of visitors.

First of all, you have to generate traffic to a specific market, using the correct keywords. You must also ensure that all traffic generation methods are targeting the right market. It means:

• Only advertise on relevant, non-competitive websites.

• Only advertise in relevant, non-competitive e-magazines.

• Post articles aimed at the right market.

• Direct suitable cooperation partners to enter your market.

• As a trader, make sure your affiliates are targeting the right market.

• Test and track all your traffic.

You will know if your market traffic is targeting the right customers by tracking the ratio of buyers to the total number of visitors to your website. If you attract 100 visitors to your website but not one of them makes a purchase, you've got a problem somewhere along the way. Either you're targeting the wrong traffic, or you're pitching to the wrong audience.

So what is the task of optimizing to dominate the entire market? This includes three elements:

1. KEYWORD OPTIMIZATION

BYou have to make sure the keywords you use to attract prospects are relevant to what you're selling. For example, if you are selling an e-book about allergy remedies, you must use phrases like allergy cure, allergy symptom relief, etc. You Do not use phrases such as allergy medicine or allergy doctor. They are only a small aspect, and therefore, inaccurate.

2. OPTIMIZE YOUR OFFER LETTER

VOptimizing your sales letter will make up for what keyword optimization misses. How? The answer is, someone might go to your website and search for information about food allergies, but your allergy treatment targets things like hay fever or mold allergies. Therefore, you will use the opt-in page to clarify the details about your product. Show prospects exactly what they're opting into, what they'll get, and why you should be seen as the trustworthy source of information they're looking for.

3. REORDER LIST

CFinally, you should take note of some of the non-responders on your list. Some potential customers have used a fake e-mail address or they have simply changed their e-mail address. Others may be people who are indifferent to online transactions, or gift seekers who never look at your emails and never buy anything. You should regularly reorganize your list about every six months. Delete any e-mail addresses that do not exist or are undeliverable. See if you can make a final offer to those who don't respond to your email, and then remove them from your list if they continue to not respond.

BUILD A RELATIONSHIP WITH THE PEOPLE ON THE LIST

LAlways acting as an information provider, it is essential to build your relationship with the people on your list by providing timely and useful information as much as possible. This means going beyond reviews in your product-specific e-mail autoresponders. It's important to always have some form of information before your list, especially between the gaps in each autoresponder result and often in the middle of an ongoing result.

It's important to always have some form of information before your list, especially between the gaps in each autoresponder result and often in the middle of an ongoing result.

There are two ways to do this. First, you can include informational e-mails or newsletters among the automatic responses. Second, you can also use an autoresponder to broadcast past messages to