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Editor Highlights: CMO Tips, SeeHer's Latest, and Machine Learning
Pulse July 31, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Accurate Representation of Women Turbocharges Growth
POVs July 25, 2024What are brands and media getting wrong in their depictions of women and what can they do to right the ship and turbocharge their marketing? Find out in this latest POV from SeeHer, a leadership division of the ANA.
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Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence
Webinar Rewinds July 24, 2024In this webinar, SeeHer and Comscore unveiled a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
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How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand
Budgeting Brilliance July 22, 2024When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.
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Consumer Perceptions of Women in Ads, by the Numbers
Money Slides July 19, 2024SeeHer and LG Ads share research that illuminates perceptions of how women are portrayed in ads and how these perceptions have shifted between 2021 and 2023.
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Female Behaviors While Watching CTV and After Seeing an Ad on CTV
Money Slides July 19, 2024SeeHer and LG Ads share research that reveals the activities that women most often engage in while watching CTV, as well as the activities that they most frequently perform after seeing an ad on CTV.
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Connecting with Female Audiences Through Podcasts
Conference Session Videos July 17, 2024The rise of women's sports and the growing numbers of female sports fans has become a cultural revolution that is reshaping media and the sports marketing landscape. As podcast consumption continues to surge, the influence wielded by podcast hosts on consumer behavior is undeniable.
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Deloitte Celebrates Women in Business During the WNBA Playoffs
B2 Awards July 14, 2024Deloitte showcased its commitment to women during the WNBA playoffs via four national TV spots celebrating women business leaders.
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How This Golf Tournament Became an Engine for Progress in Gender Equality
B2 Awards July 5, 2024To showcase its commitment to gender equality and closing the pay gap, Grant Thornton (GT) created The Grant Thornton Invitational — the first mixed competition golf tournament in more than 20 years.
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Top Five Gender Equality Media Planning Principles to Maximize Advertising Impact
Webinar Rewinds June 27, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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Marketing to People with Disabilities: Case Studies and Campaigns
Pulse June 14, 2024Marketing to people with disabilities starts with creating content and campaigns that resonate with them using real-life stories and situations. Below are case studies and campaigns that are inclusive to people with disabilities.
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Marketing News Quiz for June 8, 2024
Marketing News Quiz June 8, 2024In this week's marketing news quiz: A line of products from Sofía Vergara inspired by her Colombian heritage, a possible new ad format on Instagram, a Pride campaign that looks inward, and more.
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8 Brands Poignantly Promoting Inclusivity
Pulse June 7, 2024When strategizing and ideating on campaigns, it’s important to prioritize serving your audience effectively. What are the pain-points your brand and/or products are trying to address and alleviate? Taking this human approach is an integral step in marketing more inclusively and compassionately. Below are campaigns that successfully consider their audiences authentically and inclusively.
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For the SMB-Agency Relationship, Success Comes from Trust
B2C June 5, 2024Agency-client relations can be problematic for SMBs (small-to-medium sized businesses), which have fewer resources than larger brands and less margin for error when hiring creative services firms. Yet despite the inherent challenges, SMBs increasingly see the value of marketing to fuel growth, with 94 percent planning to maintain or increase their investment in digital marketing spend in 2023, per a study by Taradel.
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Women’s Sports Can Launch the Next Era in CTV Advertising
Leading Edge May 29, 2024Despite the countless memorable moments provided by highly entertaining Super Bowl ads over the years, I am still most affected by the poignant messaging of P&G’s “Like a Girl" commercial. The video effectively exposed a gender stereotype, while inspiring girls everywhere to be proud of themselves and fight for women’s equality in sports.
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Empowering Women to Create Impact
Beyond Profit Podcast May 28, 2024In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.
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Frito-Lay Celebrates Women’s Soccer Icons
In-House Excellence Awards May 27, 2024Frito-Lay's Women’s World Cup campaign celebrated the greatness of women’s soccer to inspire a new generation and demonstrate how Frito-Lay snacks can elevate any sports-viewing experience. It focused on a new TV commercial, bringing together an inspiring cast of current and past icons in women’s soccer.
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The Gender Pay Gap in Professional Sports
Money Slides May 23, 2024Diageo shares data that compares the average pay that male and female professional athletes receive for playing tennis, soccer, golf, and basketball.
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U.S. Women’s Sports Fan Demographics
Money Slides May 23, 2024Diageo shares demographic data that breaks down the genders, ages, income, education, and racial/ethnic identities of U.S. women’s sports fans.
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Turbocharging Sales Through Gender-Equal Advertising Strategies
Webinar Rewinds May 22, 2024In an era of evolving consumer dynamics, gender equality in advertising is a game-changer for sustainable growth. In this webinar, explore groundbreaking insights from the 2024 GEMLift study, revealing key trends across gender, race, ethnicity, and generations.
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