Search Marketing Knowledge Center

Lunchables' "Lunchabuild This!": Turning Snacks into Creative Building Blocks

Smarties Awards September 30, 2024

Kraft Heinz revolutionized Lunchables' marketing strategy with the "Lunchabuild This!" campaign, transforming the product into a creative building tool and driving significant sales growth and brand engagement.

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This High-Tech, In-Game Advertising Campaign Achieved Stellar Results

Smarties Awards September 30, 2024

To retain its position in the increasingly competitive convenience store vertical, QuikTrip leveraged technology to deploy an in-game advertising campaign that achieved impressive results while seamlessly integrating into the habits of the brand’s target audience.

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This Interactive Event Launched Rockstar to a New Audience in an Impressive Way

Smarties Awards September 30, 2024

With pandemic-weary Vietnamese consumers desiring a return to in-person events, Rockstar hosted a 3D, holiday-themed light and music party that featured an online component — allowing for broad appeal, maximum exposure, and, most importantly, stellar business results.

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Castrol's Amateur Esports League: Leveling Up the Customer Relationship

Smarties Awards September 30, 2024

The challenge for Castrol then has always been inserting itself naturally into the mechanic-car owner relationship; Castrol knew that it wasn’t enough to just sell to their distributors, it had to extend its role into this relationship and add value in a way that only Castrol could.

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Chief Island Officer

Smarties Awards September 30, 2024

In a saturated market, it was imperative to drive talkability, buzz, engagement and consideration for Yas Island and make the destination famous through a globally renowned celebrity attaining the “Chief Island Officer” role.

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This Data-Savvy Campaign from Simple Won Over Vietnamese Consumers

Smarties Awards September 30, 2024

Using a combination of authentic influencer content and robust data, Simple was able to develop a multi-targeted campaign that helped its products establish a foothold among young Vietnamese consumers.

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Petra Milk Brews World Cup Buzz Without Breaking the Rules

Smarties Awards September 30, 2024

Grupo Petropolis's Petra Beer creatively circumvented World Cup advertising restrictions by launching Petra Milk, a non-alcoholic alternative that captured audience attention and drove significant brand awareness and sales growth.

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How La Vie Raised Brand Preference

Smarties Awards September 30, 2024

To stand out in the year of many birthday celebrations, Nestle’s campaign aimed for insightful creative strategy to celebrate its own 30th brand birthday.

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How Starward Flipped the Script on Traditional Whisky Advertising

Smarties Awards September 30, 2024

With its “Whisky Advertising Done Different," Starward flipped the script on traditional whisky advertising, creating a sophisticated, data-driven, and digital activation that targeted younger and female consumers.

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Throat Lozenge Brand Uses Memorable Subway Performance for Brand Awareness

Smarties Awards September 30, 2024

The throat lozenge brand Valda utilized its limited budget for a memorable subway performance which drove brand awareness and sales in Canada.

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How Claro Hit a Home Run with This “Hacked” Phone Campaign

Smarties Awards September 30, 2024

To better serve its users, telecommunications provider Claro created a campaign in which it “hacked” users’ phones and got them to call loved ones before midnight on Christmas Eve and New Year’s Eve, thereby helping them to avoid the headache of experiencing service disruptions during peak activity periods.

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How This Grocer Used Data to Create Personalized Ad Experiences and Drive Business

Smarties Awards September 30, 2024

Using a robust data set to create more than 3,000 targeted ad variations, M&M Food Market created a highly personalized, geotargeted campaign to help break through the holiday season noise and drive business results during a critical timeframe.

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adidas Shares Local Flavor with Sneakerheads

Smarties Awards September 30, 2024

adidas co-branded a new shoe in partnership with a legendary Dubai restaurant.

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How Hinz&Kunzt Used Art Installations to Drive Sales and Address a Social Crisis

Smarties Awards September 30, 2024

With its “Homeless Gallery” campaign, German newspaper Hinz&Kunzt was able to blend physical and digital components into an engaging experience that both shone a light on the issue of homelessness in Hamburg and drove sales and donations for the publication.

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How Cif Used the Champions League Final to Win Over a New Audience

Smarties Awards September 30, 2024

To promote its Grease Remover Cream Spray to a new audience, Turkish brand Cif created a campaign that included an influencer, a well-known sports broadcaster, and an activation around one of the world’s biggest annual sporting events.

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From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success

Smarties Awards September 30, 2024

Blibli launched an AI-powered personalized influencer remarketing campaign to improve conversion rates and reduce cart abandonment.

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How the Longest TikTok Ad Ever Became a Huge Hit for Hilton

Smarties Awards September 30, 2024

To elevate the role and importance of a stay at a hotel, Hilton created a campaign aimed at getting its target audience to “stay” with a long-form piece of social media content — a 10-minute TikTok ad — on a short form platform.

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This Ice Cream Brand Hacked an Outdoor Movie Screening

Smarties Awards September 30, 2024

Premium ice cream maker Atelier Gelarto created commercials exclusively from stock footage and a little CGI enhancement and included them as trailers at open-air movie screenings in Turkey.

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