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Skye Frontier

Skye Frontier is SVP of Incremental.

Recent content by this author:

  • Measure Up: Incremental Versus Ad-Attributed Sales

     Leading Edge   July 15, 2024  

    Consider a consumer searching for sunscreen in May. She may begin with a general search for products to protect against the sun. She may see an ad for a product on TikTok or Instagram, before researching, and ultimately purchasing the product, when it goes on sale from Amazon. What part of the customer journey can be ultimately attributed for her purchase?

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