Purchase Behaviour

Payable to an accumulative Customer awareness in environmental effect, consumers are more sensitive towards green products when making their purchasing decisions. The New Age Group, who represents the future of our society, seems to have a different customer attitude and purchasing behaviour and belief which enables them to reflect on their choice of green products. This research empirically examines the influence of ecological affect and ecological knowledge on the green purchasing behaviour of the new age group. A survey was administered to new (young) customers between the age of 21 and 30. Structural equation modelling was applied to test the hypotheses. The analysis result confirms that the ecological effect and knowledge are significant in determining young customers' green involvement as well as their actual purchase behaviour

Computer is the integral part of every individual's life in present era. That too in present scenario everybody needs their computer to carries over their daily operations. This increased need of computers need the customer's opinion and factors influencing the decision on computer purchase. This paper elucidates the consumer's behavior and perception during computer purchase in Salem district. The study has conducted with the objective of analyzing the perception of consumer during computer purchase and the factors influencing the computer purchase, and to suggest the factors to be considered while marketing the computers. The list of computer users is obtained from various sources and 300 samples were selected for this study based on stratified random sampling technique with equal weight age to each statra. The data was collected by send structured questionnaire to the customer's email address which is collected from various selling outlets. The collected data were analyzed using descriptive analysis and chi squire analysis. Analysis explains certain demographic factors have influence on the perception on computers and family and other close circle, monthly income, occupation are also has role in determining the purchase. Even though we have tailor made computers, branded one is the choice of the customer that too the customers prefer buying in stores rather than online purchase.

Novel CoronaVirus Disease (COVID-19) has begun to expand swiftly beyond all borders and turned into a global source of infection for humans in that all media corporations began to repeatedly share breaking news to release the latest data of all countries. The consequence of that has been a heightened level of anxiety among humans and opting for unorthodox consumption behaviors as consumers. In this study the attempt was to analyze human behaviors during the ongoing pandemic process from the perspective of  psychology and marketing fields of science. In so doing, interrelation among anxiety, which surfaced because of Covid-19 pandemic, coping style with stress of individuals and compulsive purchase behavior has been explored. Based on these interrelations, a structural model was suggested. Findings of the research indicated that anxiety has high effect on the helpless approach dimension, which is one of the coping styles with stress; and that helpless approach alone has an effect on compulsive buying behavior. Besides, another objective of the study was to evaluate the mediating effect of intolerance of  uncertainty between coping style with stress and compulsive buying behavior. That analysis evidenced that intolerance of uncertainty in such an interrelation had a partial mediating effect.

Studies exploring children’s influence have used different methodologies. Thus, it is virtually impossible to compare findings their findings. Additionally, most previous studies have been conducted in the US. Therefore, cross-cultural comparisons are few and far between. Our study replicates Ward and Wackman’s (1972) study, and presents a cross-cultural comparison between Israeli and US samples. The study revealed differences across products and age groups. Our findings indicate that Israeli children request more frequently products that are used primary by children such as clothing, bicycles and records. US children mostly try to influence the purchase of food products such as breakfast cereals, snacks and soft drinks. Additionally, Israeli children between the age 11-12 request more frequently more products than children in the US do. Mothers’ rate of yielding varies across nations as well. For most products, Israeli mothers tend to yield more frequently than US mothers do. US mothers tend to yield more frequently only for breakfast cereals and snacks. These findings have several theoretical and managerial implications.

This study proposes an explanatory model of repurchase behaviour in web-stores introducing certain relationships not taken into consideration before. However, some established relationships are taken from the literature, such as that between web-store quality, satisfaction and trust. A detailed exploration of measurements was performed to design a structured questionnaire. With a sample of n=500 web-store buyers, a structural statistic model was developed to confirm the hypotheses that support the model. A high degree of determination for behavioural intentions was found, and a moderate one for repurchase. Contrasting with previous research, this model proposes product brand perception and store brand perception as predictors of trust and intentions in a web-store. As the final dependent variable, a multi-item measurement for repurchase is proposed, tested and discussed; this has not been attempted before for this kind of model.

This study proposes an explanatory model of repurchase behaviour in web-stores introducing certain relationships not taken into consideration before. However, some established relationships are taken from the literature, such as that between web-store quality, satisfaction and trust. A detailed exploration of measurements was performed to design a structured questionnaire. With a sample of n = 500 web-store buyers, a structural statistic model was developed to confirm the hypotheses that support the model. A high degree of determination for behavioural intentions was found, and a moderate one for repurchase. Contrasting with previous research, this model proposes product brand perception and store brand perception as predictors of trust and intentions in a web-store. As the final dependent variable, a multi-item measurement for repurchase is proposed, tested and discussed; this has not been attempted before for this kind of model.

Yerel yiyecekler destinasyona ait turistik ürünün önemli bir parçasını oluşturmaktadır. Ancak, yerel yiyeceklerin bir turistik ürün olarak değerlendirilmesinde yiyecek ve içecek yöneticileri ile mutfak şeflerinin rolü ve etkisi gözden kaçırılmamalıdır. Buradan hareketle bu kavramsal çalışmada yiyecek ve içecek hizmeti sunan işletmelerdeki mutfak şeflerinin, yöneticilerin ve işletme sahiplerinin yerel yiyecek satın alma ve kullanma davranışına yönelik algıladıkları faydaların ve engellerin tespit
edilmesi amaçlanmaktadır. Faydaların ve engellerin tespit edilmesinde alanyazın taramasına dayalı ikincil verilerden yararlanılmıştır. Alanyazın taramasından edinilen bilgilere bağlı olarak yerel yiyecek satın alma ve kullanımına yönelik başlıca algılanan faydaların; “halkla ilişkileri iyileştirmesi”, “yiyeceklerin maliyetinin uygun olması”, “az miktarlarda satın alınabilmesi”, “yiyeceklerin taze olması” ve “yiyeceklerin kaynağının bilinmesi” olduğu anlaşılmaktadır. Öte yandan yerel yiyecek kullanımına ve satın alımına ilişkin başlıca algılanan engellerin ise; “yıl boyunca bulunamaması (mevsimsellik)”, “birçok tedarikçiyle çalışma zorunluluğu”, “ürün tedarikinde yetersizlik”, “paketlerin boyutlarındaki tutarsızlık” ve “yerel ve bölgesel düzenlemeler” olduğu ortaya çıkmaktadır. Sonuç olarak, bu araştırmada yerel üreticilere, tedarikçilere, nihai tüketicilere ve işletmelere yönelik önerilerde bulunulmaktadır.
Anahtar Kelimeler: Yerel Yiyecek, Mutfak Şefleri, Satın Alma.