Publicity

Vrednovanje zapisa sastavni je dio stručnih aktivnosti arhiva usmjerenih na odabir za dugotrajno očuvanje zapisa koji imaju trajnu vrijednost za kulturu, povijest, znanost ili druge djelatnosti, te za zaštitu i ostvarivanje prava i interesa osoba i zajednica. Kroz taj i druge stručne postupke, vodeći računa o zahtjevima i interesima sredine u kojoj djeluju, suvremeni arhivi trebaju pridonositi transparentnosti rada javnih službi i demokratizaciji društva. Istaknuti kanadski arhivist Terry Cook povijest arhivističkoga vrednovanja podijelio je u četiri razvojne faze, od kojih posljednja podrazumijeva dijeljenje funkcije vrednovanja između arhivista stručnjaka i različitih zajednica građana, tj. zainteresirane javnosti. Sredinom 2018. godine u Hrvatskoj je usvojen novi Zakon o arhivskom gradivu i arhivima, kojim je među ostalim učinjen i svojevrsni normativni iskorak prema četvrtoj fazi Cookove periodizacije povijesti vrednovanja. U tom kontekstu članak donosi analizu potencijala, ali i rezerviranosti arhivske zajednice prema uključivanju šire javnosti u postupak vrednovanja zapisa. Radi boljega razumijevanja teme, daje se i kratki osvrt na pristup vrednovanju u hrvatskoj arhivskoj praksi u prethodnome razdoblju.

C’est en supposant l’existence de la richesse interactionnelle des espaces
publics que nous analysons, dans cet article, les flux de circulation
contemporains des centres commerciaux comme étant l’expression
d’une certaine socialité. Bien loin d’être un phénomène propre d’une
foule amorphe ou un simple procédé de déplacements individuels, ces
marches montrent un besoin de grégarité assumant une forme nomade
ou itinérante. Nous soutenons que les centres commerciaux rendent
actuels une structure anthropologique faisant de l’agrégation autour de
l’espace une base pour la socialité. Ce qui distingue la socialité itinérante
est la traversée de l’espace et de la matérialité physique dans le seul but
de la transcender. Bien plus que simplement consommer ou se déplacer
fonctionnellement, ces flux semblent répondre à l’exigence, face à une
austérité urbaine, des formes communautaires du lien social.

Autora: Gisela G. S. Castro.

Colaboradoras: Beatriz Braga Bezerra, Gracy Cristina Astolpho Duarte, Juliana Acquarone da Rocha, Luciana da Silva Correa, Kareen Regina Terenzzo e Tania Zahar Miné.

Sinopse: Como se sabe, os meios de comunicação atuam de forma importante na constituição do imaginário social. As imagens, sons e tons das produções midiáticas participam da modulação dos modos como nossas sociedades se relacionam com os mais velhos, reforçando ou rechaçando estereótipos e valores negativos que permeiam práticas e discursos. Ao trazer elementos para fomentar esse necessário debate, afirma-se a relevância social da pesquisa acadêmica.

Editora: Pimenta Cutural (2018)

ISBN: 978-85-66832-88-4 (eBook PDF)
978-85-66832-89-1 (brochura)

DOI: 10.31560/pimentacultural/2018.884

After its emergence in the late nineteenth century, the globalisation of alpinism continued throughout the twentieth century, albeit in a complex, context-dependent manner, with setbacks and different speeds at different levels. This article aims to investigate this process by way of contrastive exemplification. Two aspects of the globalisation of alpinism will be contrasted: a centre stage, constituted by memorable ascents, the object of intense public attention and interest; and a little-noticed offstage area in international organisation. The examples include the climbing of the Eiger North Face, Lenin Peak, Stalin Peak, and Mount Everest. The organisational endeavours are illustrated by the International Climbing and Mountaineering Federation. I will argue that it is mainly their relation to politics and power that makes these two strands of globalisation so different.

Organizadores: Patricia Bieging e Victor Aquino.

A obra parte da experiência estética no conceito do consumo, com o propósito entender a criatividade, novas mídias, e de possibilitar uma visão ampla sobre o momento digital.

Editora: Pimenta Cutural (2014)

ISBN: 978-85-66832-09-9

The Image Rights (Bailiwick of Guernsey) Ordinance establishes a new form of intellectual property, previously unrecognised in a registrable form. Two key concepts anchor the legislation: (1) the "registered personality", and (2) "images" which are associated with or registered against that registered personality. The core right is the registered personality. Mickey Mouse can now register his image and be protected forever.

El trabajo se centra en el estudio de un comercial de Adidas como sistema semiológico y como discurso publicitario. En primer lugar, se pretende describir y caracterizar las figuras retóricas que constituyen el mensaje comercial. Y en segundo lugar, se pretende observar las condiciones de posibilidad del discurso hegemónico inscripto en el comercial y el diálogo con otros discursos de la cultura. Para ello, se elaboró un corpus formado por dos secuencias del comercial. El mismo fue emitido durante el año 2016 en la plataforma virtual Youtube, como campaña de relanzamiento de calzados Adidas Originals EQT Support 93/17. El comercial posee una duración de 1:30 minutos y se encuentra disponible en el canal de Youtube " adidas Originals " : https://www.youtube.com/watch?v=cv53BKMYsy0. Se utiliza el software Moviemaker para el procedimiento de corte de escenas. Abstract The work focuses on the study of an Adidas commercial as a semiological system and as an advertising discourse. In the first place, it is intended to describe and characterize the rhetorical figures that constitute the commercial message. And secondly, it is intended to observe the conditions of possibility of the hegemonic discourse inscribed in the commercial and the dialogue with other discourses of culture. For this, a corpus formed by two sequences of the commercial was elaborated. The same was issued during 2016 on the YouTube platform, as a campaign to relaunch Adidas Originals EQT Support 93/17. The commercial has a duration of 1:30 minutes and is available on the YouTube channel "adidas Originals": https://www.youtube.com/watch?v=cv53BKMYsy0. The Moviemaker software is used for the scene cut procedure.

Publicado en Eikasia. Revista de Filosofía. N° 79. Oviedo. España. Pág. 163-189.
05 / 02 / 2018.
http://www.revistadefilosofia.org/
http://www.revistadefilosofia.org/79-07r.pdf
http://www.revistadefilosofia.org/79-08.pdf

This Impact Report identifies and summarises the diverse impacts, resulting from the £500m of UK funding of Science and Technology in 2013, using numerous quantitative metrics and short case study extracts.  It shows how the varied impacts of a national science and technology organization and its many funded programmes can be annually identified, captured, tracked, and summarised in a public document.

The report was produced for, and by, the Science and Technology Facilities Council (STFC) -  the UK Research Council responsible for funding: (1) all UK astronomy, particle and nuclear physics research, (2) related UK science and technology facilities (e.g. as Harwell and Daresbury), (3) the UK contribution to international science (e.g. CERN, international telescopes and space missions), (4) innovation and business spin-off programmes, and (5) UK public engagement activities.

The Report was co-researched and co-authored by the STFC Impact Team, including myself while Impact Evaluation Manager in 2013, with Dr. Claire Dougan-McCallie (lead author/Head of Impact) and Jenny Beard, with additional input from senior managers, and many data and case study contributions from other key managers across STFC.

Varied key impacts are identified and reported including:

• Research amongst the best (by citation impact) in astronomy, nuclear and particle physics.
• Supported research of 226 Principal Investigators in 70 universities, led to 1,100 peer-reviewed papers in 2012.
• Facilities (the Diamond Light Source, ISIS and CLF) were used in 2012/13 by over 4,200 unique users , in over 2,400 experiments, producing over 1,000 papers in peer-reviewed journals.

• Technology from CERN benefited the UK economy by over £100 billion every year.
• Funding the development of the UK’s space, internet and computer animation industries, returned over £500 billion to the UK economy per annum.
• Funded Innovation Campuses hosted over 230 enterprises and supported over 5,000 jobs.
• UK industry won £43 million in contracts from the international subscriptions funded, and had accumulated a total of £150 million since 2005.

• Funded research inspired future generations to study STEM subjects, attracting 90% of UK undergraduates to study physics, funded 782 PhD students  and 16,800 student training days.
• Between 2009 to 2012 public engagement programmes engaged people on 58 million occasions, with 2 million people engaged in face-to-face activities in 2013 alone.

La presente comunicación tiene como objetivo principal analizar los distintos discursos que encierra la publicidad audiovisual de reproductores móviles digitales, entre los que se encuentra el mp3, mp4, iPod, teléfonos móviles con opción de reproducción de música, Smartphone y  Tablet.
A través de esta metodología, se pretende comparar las distintas publicidades dependiendo a la marca y los estilos de vida que promociona frente a los consumidores. Además todo este proceso busca comprender las distintas fases del consumo de estos dispositivos.
La hipótesis de partida se basa en el giro de los mensajes publicitarios de productos tecnológicos, actualmente centrados en códigos que inciden en la experiencia del usuario. Este tipo de publicidad rompe con la estructura únicamente informacional de la publicidad para convertirse en discursos que buscan despertar los sentidos y emocionar a sus públicos. Así como también la creación de una imagen de marca que se construye en la mente de los consumidores día a día, y que es en parte generada a través de la publicidad.
Este análisis se realizará de las imágenes publicitarias que están presentes en publicidad audiovisual. Tomando en cuenta lo iconográfico, narrativo y simbólico así como el contexto en el que se desarrolla la difusión publicitaria. Se tomará como ejemplos dos vídeos de distintas marcas y dispositivos: iPhone 5 y Sony Walkman Sport.

Айнура Нияз кызы Пашаева

Проблемы публицистики в журнале «Азербайджан» (1953-2010)

РЕЗЮМЕ

Монография состоит из введения, трех глав, заключения и списка использованной литературы. Во «Введении» обосновывается актуаль¬ность темы, излагаются объект и предмет, научно-теоретические и методологические основы исследова¬ния, цели и задачи, научная но¬виз¬на, теоретическое и прак¬ти¬ческое значение исследования.
Первая глава под названием «Публицистика советского периода в журнале «Азербайджан» (1953-1991)» состоит из шести разделов:«Ху¬¬до-жественная публицистика и ее роль в журнале «Азербайджан», «Ха¬рак¬-терные особенности и тематика публи¬цистики советского пе¬р謬ода», «Образы нефтяников и нефтяной фактор в публицистике», «Л謬¬т嬬ратурные портреты в публи¬цистике», «Традиции «Молла Нас¬ре䬬ди¬на» на страницах журнала «Азербайджан», «Международные л謬¬¬тера¬турно-культурные связи и художественная публицистика». В каж¬дой из этих частей раскрываются поставленные в заголовках проб¬лемы.
Во второй главе под названием «Публицис¬тика «Азербай¬джан»а впериод независимости: проблемы, перспективы (1991-1920)» рас¬смот¬¬¬¬рены, такие проблемы как «Проблема Карабаха в художест¬вен¬ной публи¬цистике», «Исторические лич¬ности в публи¬цистике: в свете ис¬кус¬ства и реальности», «Проблемы экологии в публицистике: по¬иски и концепции».
Третья часть, называется «Возвращение к народным истокам и худо-жественное отображение турецкого мира в публицистике». Здесь рассматриваются актуальные для современного этапа литературные от¬ноше-ния. Азербайджана с тюркскими народами, которые связаны оᬬщей культурой и системои мышления. В данной главе рассмотрены тବкие проблемы как «Тема Турции в художественной публицистике», «Турки Средней Азии и Ирака в исследованиях», «Тема репрессий, ге¬ноцида и депортации в журнале «Азербайджан», «Художественное отоᬬражение темы Южного Азербайджана в публицистике». Раздел «Особенности литературного мастерства в публицистике журнала «Азер¬байджан» состоит из двух частей: «Проблемы жанра и струк¬туры» и «Вопросы языка, стиля и художественности». Это очень важ¬но при изучении теории публи¬цис¬ти¬ки.
В «Заключении» монографии обобщаются основные поло¬жения и выводы, излагаются важнейшие научно-теоретические принципы дис¬сер¬-тации.



Aynura Niyaz qizi Pashayeva

Issues of publicity in “Azerbaijan” journal (1953-2010)

SUMMARY

The monograph consists of “İntroduction”, three chapters, “Conclusion” and “Reference”. The urgency of the theme has been based the ob¬ject, the subject, the aims and duties, scientific-theoretical and met¬hodological basis of the scientific work has been explained, the scientific innovation, theoretical and practical importance of the disser¬tation has been clarified in the “Introduction”.
The first chapter named “Publicity of the Soviet period (1953-1991) in the “Azerbaijan” journal” consists of six sections: “Literary publicity and its place in “Azerbaijan” the journal”, “Characteristic features and prob¬le¬ma¬tics of the the¬me of the Soviet period publicity”, “The charac¬ters of oilman and oil factor in the publi¬ci¬ty”, “Literary portraits in the pub¬licity”, “Molla Nasreddin” tradi¬ti¬ons on the pages of the “Azer¬bai¬jan” journal”, “International literary-cultu¬ral re¬la¬ti¬ons and literary pub¬licity”. Each section has been dealt within its topic.
The second chapter named “Publicity in the period of the indepen¬den¬ce “Azerbaijan”: problems, perspectives (1991-2010)” con¬sis¬ts of three sec¬ti¬ons as “Karabakh problem in the literary publicity”, “His¬to¬rical perso¬na¬li¬ties in the publicity: in the light of arts and truth”, “Ecological problems in the context of publicity: views and searches”.
The research of the third chapter named as “The return to the national generation and the literary reflection of the Turkish world in the publicity” dealing with the literary relations of the turkish nations consisting of the system of common culture and thought with Azerbaijan is a special actual problem today.
The research  of the sections of the third chapter named as “The sub¬ject of Turkey in the literary publicity”. “Middle East and Iragi-Turks in the re¬se¬arches”, “Genocide, repressions, deportations in the “Azer¬bai¬jan" jour¬nal”, “The literary incarnation of the theme of the South Azer¬baijan in the publicity”. The analysis of craftsmanship features of the publicism works in the subsections “Genre and structural prob¬lems” and “Language, style and lite¬rary issues” including  to the section “The features of the craftsmanship in the publicity of the “Azer¬baijan” journal”. It is important for studying the theory of publicity.
Final items of monograph have given to the attention and generalized achieved scientific-theoretical considerations in the “Conclusion”.

Généralement, les écrits portant sur le phénomène de l'hypersexualisation se cantonnent dans une critique normative et moralisante en fondant, avec raison, leur argument sur les conséquences subjectives vécues par les femmes qui subissent des centaines de fois par jours une violence symbolique dans la proposition imagée d'un idéal de beauté inaccessible, qui crée une insécurité, une détresse et une perte d'amour de soi en raison de l'impossibilité à se conformer à cette image. De plus, l'hypersexualisation s'inscrit dans une marchandisation du corps de la femme, processus qui prétend réduire l'espace de sa subjectivité à l'unidimensionnalité de son image corporelle.

Par contre, cette lecture 1) occulte que ce phénomène s'étend également aux hommes; et 2) ne rend pas compte des processus sociaux à l’œuvre pouvant expliquer cette tendance à recourir à une tenue hypersexualisée. La présentation aura pour but d'explorer quelques avenues d'explication et puis, de tenter d'articuler les conséquences subjectives résolument individuelles à un phénomène social qui donnerait davantage d'assise à la critique, tout en élargissant le cadre d'analyse de l'objet. Finalement, nous tenterons, à l'aune des discussions subséquentes, à créer une critique positive, c'est-à-dire une proposition d'alternative pour combler un besoin de reconnaissance, reconnaissance qui me semble au cœur du phénomène.

What makes affirmative action morally (un)justified? That is this book’s core question. Its main contribution consists in a meticulous scrutiny of the strength of the six main arguments for—i.e., the compensation, the anti-discrimination, the equality of opportunity, the role model, the diversity, and the integration-based justifications—and the five main objections to affirmative action—i.e., the reverse discrimination, the stigma, the mismatch, the publicity, and the merit-based objections—and of how these arguments relate to one another. The book argues that all of the five main objections to affirmative action are either flawed or quite limited in terms of their implications. With regard to the arguments in favor of affirmative action, the book shows why the anti-discrimination and equality of opportunity-based arguments provide strong justifications for many affirmative action schemes. In light thereof and the fact that the five most influential arguments against affirmative action are all flawed or otherwise weak, the overall claim defended in the book is that many of the schemes that people have in mind when they discuss affirmative action (many of which are presently on the retreat) are justified. However, the book also emphasizes that any definitive answer to the question Is affirmative action morally (un)justified? must rest on a wide range of empirical results in the social sciences etc., e.g., about the likely effects of various affirmative action schemes; and that the question, when posed in such general form (unlike when it is asked about specific schemes of affirmative action), admits of no direct positive or negative answer.

2014년 5월 퀴어문화축제가 신촌 광장에서 열렸다. 동시에 같은 장소에서 반동성애시위를 하는 개신교인들도 있었다. ‘종교의 공공성’이 화두인 가운데, 우리는 공적 영역에서 기독교의 공적 역할에 대한 바람과 희망을 제시하는 “광장에 선 기독교” 대신에 “광장에 선 호모포비아”를 목격할 수 있었다. 이들은 한국사회 공적 영역에서 의견을 제출하고 논쟁거리를 만듦으로써 공공성이 무엇인지를 새롭게 규정하려고 노력한다. 이들은 종교의 이름으로 말할 때도 있었지만, 때로는 세속의 언어, 즉 국민다수의 성도덕과 유사과학적 근거에 의해 대중을 설득하려고 했다. 또 한편으로는 이와 대조적으로 퀴어축복식을 열며 기독교 신의 이름으로 지지하고 연대하는 기독교인들도 있었다. 이들 모두 각기 나름의 이유를 가지고 광장에 나오고, 또 그럼으로써 광장을 만들어 나가는 공적 영역의 주요한 행위자들이다. 그러면서도 여기에서 우리는 단순한 이분법적 정교관계론의 문제가 아니라 양자 간의 특이한 현상적 차이를 발견한다. 도식적으로 말하자면, 공론장에서 종교적 언어로 말하고 종교적 의례를 행하면서도 세속주의에 배척되거나 함몰되지 않고 오히려 신성함을 경험하게 만드는 종교, 그리고 이와는 정반대로 공론장에서 세속을 신성하게 만들고자 세속의 언어를 사용하는 종교 간의 차이를 말이다. 이외에도 2008년 촛불집회, 제주강정마을, 밀양 등지의 소위 세속적 사안들에서, 광장에서, 공론의 장에서 우리는 종교인들—그것이 소위 보수든 진보든, 물론 대개 진보적 종교 분파—이 자신들의 종교적 가치와 정체성을 부분적으로 포기하지 않으면서도 그것들을 적절하게 사용함으로써 적극적으로 대화하고 개입하는 사회적 현상을 목격했다. 이러한 현상이 나타나는 오늘날의 사회를 하버마스는 ‘후기 세속사회(post secular society)’라고 명명했고, 카사노바는 ‘종교의 공적 재등장’이라고 보았다.
  그렇다면 한국이라는 세속사회는 과연 어떤 세속사회인가? 구체적으로 우리는 어떤 세속사회를 살고 있으며 우리가 경험하는 세속과 종교의 관계는 무엇인가? 주지하다시피 대부분의 종교사회학자들은 이미 종교가 모든 면에서 힘을 잃을 것이라는 고전적인 세속화론을 폐기했다(대표적으로 피터 버거). 대신에 학자들은 ‘탈세속화’로 설명하기도 하지만 그렇다고 섣부르게 전면적이고 전지구적인 보편이론으로서의 탈세속화론을 주장할 수도 없게 되었다.
  따라서 우리들은 우리가 종교가 의미론적 잠재력을 가지고 공적으로 재등장한다는 하버마스나 카사노바 등의 판단을 따르면서1, 마치 ‘다중적 근대성’과 마찬가지로 다양한 유형의 (후기)세속사회가 존재할 수 있다고 생각한다. 따라서 우리의 가장 큰 문제의식은 이것이다: 우리는 ‘어떤’ 후기 세속사회에 살고 있는가? 개신교는 어떤 (의미에서) 공적 종교인가? 이는 사실상 세속과 종교의 관계를 전면적으로 재검토해야 하는 매우 어려운 과제이다. 이 과제를 수행하기 위한 기초적 단계로서 본 연구는 종교가 공적 영역에 영향을 미치는 국가(정부), 정치공동체, 시민사회 중에서 카사노바를 따라 시민사회에 초점을 둔다(최현종, 2013: 107).2 

그리고 하버마스의 이론에서 관건인 종교와 세속 간의 (동기부여와 타당성 주장을 통한) ‘상호학습과정’의 경험적 성공가능성과 ‘공적의식의 변화’ 및 ‘정체성의 확장’을 공론장에 (상이한 방식으로) 개입하는 개신교의 동성애 찬/반운동집단을 통한 (상이한) 공공성 주장과 결부하여 설명할 것이다. 그러므로 연구질문은 다음과 같이 보다 구체화된다: 후기 세속사회 한국 개신교(보수와 진보)의 공적 형태는 어떠한 모습인가? 한국 개신교는 공론장을 어떻게 변화시키고 있는가? 

‘후기세속사회’(Habermas)의 ‘종교의 공적 재등장’(Casanova)은 이미 우리의 현실이다. 종교적인 것과 세속적인 것의 범주들은 (세속화의 기본적 가정과 달리) 상호침투하고 혼합되며, 그럼으로써 또한 새로운 범주를 창출한다. 하버마스나 카사노바에게 있어서 종교는 “회고하고 기억해 내는 이성(anamnestic reason)”과 “이야기하기(story telling)”로서 “의미론적 잠재력”과 “동기부여하는 힘”을 가지고 있다(Habermas, 2002: 133). 그리고 종교는 (본래 유동적인) 공/사의 경계를 재구획함으로써 공적 논쟁을 불러일으키고 정치를 활성화한다. 그러므로 종교의 탈사사화는 종교에 담긴 공적/사적인 측면들이 상호적으로 작용하며 국가와 교회, 정치와 종교 사이에서 공적인 것을 재정의하고 공적 영역의 경계를 넓힐 수 있다(Casanova 1994, 66).3 또한 우스노우도 기독교가 초월적 지평의 원천으로서 공공적(communal) 차원의 사회 교섭을 증가시키고 도덕적 헌신을 통해 시민사회의 이상을 실현시키는 데 핵심적으로 기여할 수 있다는 다소 낙관적 전망을 내놓았다(Wuthnow, 2004; 2014). 그렇다고해서 공론장에서 모든 세속적 범주들이 무화되고 재주술화되는 것은 아니다. 즉 여기에서 우리는 상호배타적 범주로서의 종교와 세속 간의 대립이나 단순히 ‘정교분리’ 담론에 입각한 ‘정치종교’를 논하는 것이 아니라 ‘공공성’을 놓고 벌어지는 다양한 대립과 상호학습, 또는 “협업”(Habermas, 2003: 109)의 양상들을 살펴야 하는 것이다. 어쩌면 우리 모두가 간과한 ‘공공성’에 대한 동상이몽을 성찰해야 하는 것이다. 

우리들은 ‘공공성’ 및 ‘공’과 ‘사’라는 개념이 공론장에서 행위자들 간에 정당성 투쟁을 위한 ‘판돈(stake)’이자(P. Bourdieu) 행위자들이 공유하고 ‘전략적인 도구’로 활용(A. Swidler)하는 ‘문화코드’(J. Alexander)로서 그들의 ‘지속적인 실천(ongoing practice)’이나 ‘퍼포먼스’를 통해 정당하고 의미있는 행위의 동기로서 인정되고 학습된 – 규범적인 효과를 갖는 - ‘문화적 구성물(cultural object)’이라고 본다. 

우리의 학문적 목표는 크게 두 가지이다. 하나는 이론적 목표로서 하버마스의 ‘후기 세속사회론’에서 핵심적인 종교-세속 간의 ‘학습과정(learning process)’ 이론을 경험사례를 통해 확인(corroborate)하고 ‘비판적인 재구성’을 제안하는 것이다. 다른 하나는 종교 행위자가 담론적 실천을 통해 공론장을 의미있는 정치적·사회적 실재의 영역으로 구성해내는 대강의 과정을 분석함으로써 한국의 후기세속사회적 특징과 한국개신교의 공적 성격(공공성 형식)을 포착하는 것이다.

"In this paper we seek to outline some aspects evidencing imaginary’s
communicational dimension. This means we need to pay attention to the way
collective imagining shapes social reality and how publicity contributes to this
process. Suggesting a close link between imaginary, society and publicity, we
name “public imaginal” to the dynamic, symbolic and complex set of diverse and
heterogeneous imaginaries that permeate societies.
Keywords: Imaginary; Imaginal; Publicity; Communication; Mediatization"

La retórica tiene su origen en la Grecia clásica, se refiere al estudio y aplicación de figuras del lenguaje con una finalidad persuasiva o estética. Pero el campo de la retórica no se limita al lenguaje verbal, dado que la semiótica ha insistido en lenguajes de naturaleza no lingüística, como el visual. De esta manera, existe también la retórica de la imagen, que en nuestra época se utiliza ampliamente en la publicidad.

Part of a larger PhD thesis, this contribution discusses the emerging concerns about privacy and the release of personal information on social network sites (SNSs). With increasing frequency and with particular impact on the youngest age brackets of the population, people share intimate moments and details of their personal and private lives on on SNSs. As social media usage permeates people’s lives, an increasing portion of their daily behaviour leaves digital traces online. Institutions, businesses and even single citizens get to know more about people through the information that the latter – more or less consciously – render public and available on the Web. Privacy online today is, more than ever, the object of a dynamic interdisciplinary debate involving Social Sciences, Psychology, Law, Philosophy, Computer Science, in particular concerning government surveillance and personal data management. What is at the center of this debate, however, is the way we not only conceive, but also problematise the theme of privacy since the rise of the Internet and, in particular, in the "Big Data Era," a period characterized by the most massive production and sharing of data that mankind has ever witnessed. This research aims to understand the youth culture in connection with the use of Facebook and privacy concerns. In particular, the attention is placed on how teens use the social media affordances and the resources that Facebook makes available to them to protect their personal data and life or, on the contrary, oversharing on Facebook their innermost thoughts, and why.

During the First World War few news stories polarized international opinion as much as the sinking of the RMS Lusitania passenger liner by a German submarine on May 7, 1915. On all fronts, authorities of the Central Powers, Entente, and neutral countries used the event as part of their nationalistic propaganda aimed to change people's hearts and minds. This paper examines how the American, British, and Ger-man mainstream press covered the sinking of the Lusitania in 1915 as well as how the event was publicized, curated, and consumed as an international news story.

Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses’ overall marketing strategy. Different promotional tools could foster an increased awareness of a company’s products or services, inform people about features and benefits, and move them to make a purchase. In this light, this chapter examines these promotional tools, individually. It suggests that effective IMC plans promote the companies’ products and services, by sending clear, consistent and complementary messages that are ultimately intended to turn prospects into customers. In conclusion, it posits that the marketing managers must consider the 6Ms (including the market, the mission, the message, the media, money and measurement) when they are preparing an IMC plan.

ÖZET: Snowden'ın ifşaatları, Wikileaks'in sızdırdığı belgelerin ışığında küresel bir gözetim sisteminin varlığı ispatlanmıştır. Bu küresel askeri/endüstriyel gözetim sistemi, sosyal ağlardaki verilerin mülkiyeti ve ortaya çıkan diğer çelişkiler bağlamında tartışmaları derinleştirmeyi zorunlu kılmaktadır. Günümüzde dijital çağın çelişkilerinden biri, kullanıcıların mahremiyeti ile endüstriyel gözetim bloğu arasındaki gerilimdir. Bir diğeri ise yurttaşların güçlünün hesap vermesi yönündeki talebi ile iktidarların gizlilik arzusu arasındaki çelişkidir. Bu iki çelişki, tarihsel ve teorik çerçevede Habermas'ın aleniyet ilkesi ile Foucault'nun panoptikon tartışmalarında somutlaştırılabilmektedir. Jürgen Habermas ve Michel Foucault, modernitenin çeşitli dinamiklerini birbirinden çok farklı, ancak felsefi ve politik açıdan birbiri ile bağlantılı bakış açıları ile tartışmış iki düşünürdür. Sosyal medya çağına eleştirel yaklaşımlar içinde her iki düşünürün de kavram ve kuramsal yaklaşımları tekrar tartışılmaktadır. Bu çalışmada modern iktidarın temel antagonizmasına karşılık gelen Foucault'nun panoptikon, Habermas'ın ise aleniyet ilkesi bağlamında sosyal ağlar eleştirel yöntemle tartışılmaktadır.

Abstract: Snowden's disclosures and Wikileaks documents have proved the existence of a global surveillance system. This global military/industrial surveillance system obliges to make a deep discussion about the ownership of social media data and the other emerging contradictions in this context. In this day and age one of the contradictions of the digital age is between the privacy of users and industrial surveillance complex. Another contradiction is between the citizens' desire of accountability of the strong and secrecy desire of the power. These two contradictions become concrete historically and theoretically in the discussions of Habermas' public sphere and Foucault's panopticon. Jürgen Habermas and Michel Foucault are two philosophers who studies the dynamics of modernity in very different perspectives but in a connected way philosophically and politically. In critical approaches to social media age both philosophers' concepts and theories are being used and discussed continuously. In this study social networks are examined in the context of Habermas' public sphere and Foucault's panopticon which correspond to the basic antagonism of modern power.

The thesis of this essay is that linguistic anthropology is not the study of language. Rather, " language " functions as a permanently problematic, if indispensable, object for linguistic anthropological analysis and thought. This is because, as I suggest, the critical intervention of linguistic anthropology over the last 40 years has been its ethnographic focus on indexicality, in particular, the ways that indexical processes undermine language as an autonomous object, entangling it with other semiotic modalities and thereby displacing it beyond its putative borders.

This study aims to expose the possibilities of building a public space in the university and challenges faced in this endeavor, by treating the subject from a historical perspective as a normative category and through its founding elements, while shedding the light to the university’s present state from the viewpoint of institutionalization. As an experiment about focusing to just one dimension of life, the study is also seeking to reveal how the university played a founding part on the constitution of the public space.
The public space mean all the processes in which citizens come freely together as equals under legal safeguards to bring into negotiation, debate and criticize general issues and matters related to the public interest, based on mutual communication. In this terms, the university is an adequate place for the constitution of a public space due to its free and autonomous organization, with educative and administrative processes grounded in participation and reciprocity, basing its academic activities on debate and criticism, allowing for the institutionalization of public wisdom, constituted as a power space against other forms of power and being exempt of any other authority than science. Along with being part of the public space, the university is also an important institution where values related to that are kept alive.
Studying the history of university through the founding elements of public space will reveal the institution’s map of public transformation. Particularly as the space where wisdom has been institutionalized, the history of university reflects the history of wisdom’s criticism. Indeed, the public university, which, with its intellectual essence and institutional roots as well as due to the independent and democratic principle that it owns, has been cut from general life and gone under the monitoring of external forces. From the viewpoint of institutionalization, the transformation taking place started to turn its back to the universitas, which constitutes the intellectual essence of the university, with the institution’s ties with society was cut as it went under the state’s and the economy’s monitoring. The understanding of university became inviable to keep due to the damage of its public qualities and transformed purposes and functions.

This paper contends the public sphere is a restrictive approach to public action. Despite the dysphoric development of the public sphere in post-modern societies, public action and communicative activity can easily be discerned if one recognizes that rational-critical deliberation is not the exclusive means to exercise it.
I propose to separate what is an historical and idealized construct – the public sphere – from the socio-anthropological principle -publicness.
The former consubstantiates a specific normative principle of legitimate political decision-making, as well as a peculiar space of communication and an ensemble of specific publics. The latter cannot be reduced to the strict formulation of the public sphere. Publicness is, first of all, a matter of cohesion and consensus on values in a society, reached through a communicative process that occurs in almost every social interaction. It does not absolutely depend on a capital Public or on a public sphere model to emerge and be felt by all members of a society.
By tracing a brief panorama in the three main models of the public sphere (Habermas, Arendt, Negt & Kluge’s models), the paper suggests going beyond the public sphere by envisioning publicness as a socio-anthropological principle characterized as being an empirical reality, as being pre-political and pre-institutional, as well as a process linked to social imaginaries.

[EDIT: Update October 28th 11:47 UTC: Yesterdays 5-10% drop in numbers has been fixed for me, within 24 hours! Kudos to Academia.edu Support, and good luck to everyone else]

A summary of events that have unfolded in between March 11th and 24th 2021. Until today, May 27th, problems continue to be worked on

Updated June 6th

omo cualquier otro material publicitario, los programas de mano nacieron casi con el mismo cine. Los pioneros construyeron una industria alrededor de los filmes y, desde un primer momento, tomaron conciencia de la importancia que tenía dar a conocer sus productos. Junto a las propias imágenes sugeridas por las películas nacieron otras, paralelas y autónomas, sin cuyo apoyo el cine difícilmente hubiera podido sobrevivir. Los lanzamientos publicitarios creados por los estudios, las distribuidoras o las propias salas de cine, aprovechándose de los más diversos medios, se constituyeron en «imprescindibles creaciones de la industria cinematográfica que fortalecieron y expandieron por todo el mundo sus iconos, ideas y mensajes» propagando por doquier un imaginario colectivo que no sólo estaba fuera de la misma película, sino que, incluso, podía funcionar sin ella. La prensa primero, después la radio y, mucho más tarde, la televisión, se convirtieron en canales de apoyo y difusión de los próximos estrenos cinematográficos. Todo el esfuerzo se encaminaba a un único objetivo: seducir a los espectadores para atraerlos hipnotizados hasta la oscuridad de las salas. Y para conseguirlo se desencadenaba una torrencial riada de estímulos visuales y sonoros durante las semanas previas al estreno de una película. Los carteles que anunciaban el acontecimiento, inundaban las ciudades con sus imágenes sugerentes y sus eslóganes llamativos. Los muros, las vallas y los vehículos de toda clase y condición se empapelaban con reclamos icónicos que movilizaban a fans y espectadores. Las fachadas de los cines se engalanaban con lobby cards y con bellos murales pintados ex profeso y, durante las sesiones previas, los tráilers condensaban en apenas tres minutos el cóctel de emociones prometidas. Los medios de comunicación escritos y sonoros sostenían las campañas con entrevistas preparadas, con cuñas radiofónicas y bandas sonoras, con las fotografías de los idealizados e inalcanzables protagonistas. Sin embargo, el bombardeo no terminaba con la proyección. Había que fidelizar a los consumidores, mantener la reparadora ensoñación más allá del último parpadeo del proyector y, la industria del cine, explotó para ello un merchandising salvaje, normalmente en soporte papel, cuyo objetivo era mantener el interés y la curiosidad por las películas todo el tiempo que fuera posible. En esa clave hay que entender la aparición en el mercado desde novelizaciones de filmes, revistas de cine y biografías de las estrellas más admiradas, hasta las tarjetas actores, almanaques, pegatinas, cromos, abanicos y recortables.

Reklam, Halkla İlişkiler, Duyurum, Kamu Spotu, Muhtemel Reklamcı, Reklamda Karar Organizmaları, Reklam Türleri, Reklam Türleri, Reklam Kategorileri, Reklam Yönetimi, Reklam Planlama, Medya Stratejisi, Propaganda, Halkla İlişkiler Aşamaları, Sürdürülebilirlik, Halkla İlişkiler Aşamaları, Halkla İlişkiler Türleri, Kurumsal Halkla İlişkiler, Kriz Yönetimi, Medya İle İlişkiler, MPR (Pazarlama Amaçlı Halkla ilişkiler), Proaktif, Reaktif, Halkla İlişkiler Ortam ve Araçları, Kurumsal reklam, Kurum içi yayınlar
Public relations, Publicity, Advertising

Issues of publicity in “Azerbaijan” journal (1953-2010)

SUMMARY

The monograph consists of “İntroduction”, three chapters, “Conclusion” and “Reference”. The urgency of the theme has been based the ob¬ject, the subject, the aims and duties, scientific-theoretical and met¬hodological basis of the scientific work has been explained, the scientific innovation, theoretical and practical importance of the disser¬tation has been clarified in the “Introduction”.
The first chapter named “Publicity of the Soviet period (1953-1991) in the “Azerbaijan” journal” consists of six sections: “Literary publicity and its place in “Azerbaijan” the journal”, “Characteristic features and prob¬le¬ma¬tics of the the¬me of the Soviet period publicity”, “The charac¬ters of oilman and oil factor in the publi¬ci¬ty”, “Literary portraits in the pub¬licity”, “Molla Nasreddin” tradi¬ti¬ons on the pages of the “Azer¬bai¬jan” journal”, “International literary-cultu¬ral re¬la¬ti¬ons and literary pub¬licity”. Each section has been dealt within its topic.
The second chapter named “Publicity in the period of the indepen¬¬den¬ce “Azerbaijan”: problems, perspectives (1991-2010)” con¬sis¬ts of three sec¬ti¬ons as “Karabakh problem in the literary publicity”, “His¬to¬rical perso¬na¬li¬ties in the publicity: in the light of arts and truth”, “Ecological problems in the context of publicity: views and searches”.
The research of the third chapter named as “The return to the national generation and the literary reflection of the Turkish world in the publicity” dealing with the literary relations of the turkish nations consisting of the system of common culture and thought with Azerbaijan is a special actual problem today.
The research  of the sections of the third chapter named as “The sub¬ject of Turkey in the literary publicity”. “Middle East and Iragi-Turks in the re¬se¬arches”, “Genocide, repressions, deportations in the “Azer¬bai¬jan" jour¬nal”, “The literary incarnation of the theme of the South Azer¬baijan in the publicity”. The analysis of craftsmanship features of the publicism works in the subsections “Genre and structural prob-lems” and “Language, style and literary issues” including  to the section “The features of the craftsmanship in the publicity of the “Azerbaijan” journal”. It is important for studying the theory of publicity.
Final items of monograph have given to the attention and generalized achieved scientific-theoretical considerations in the “Conclusion”.
Проблемы публицистики в журнале «Азербайджан» (1953-2010)

РЕЗЮМЕ

Монография состоит из введения, трех глав, заклю-чения и списка использованной литературы. Во «Вве-дении» обосновывается актуаль¬ность темы, излагаются объект и предмет, научно-теоретические и методоло-гические основы исследования, цели и задачи, научная новизна, теоретическое и практическое значение исследования.
Первая глава под названием «Публицистика советского периода в журнале «Азербайджан» (1953-1991)» состоит из шести разделов:«Художественная публицистика и ее роль в журнале «Азербайджан», «Характерные особенности и тематика публицистики советского периода», «Образы нефтяников и нефтяной фактор в публицистике», «Литературные портреты в публицистике», «Традиции «Молла Насреддина» на страницах журнала «Азербайджан», «Меж-дународные литературно-культурные связи и художественная публицистика». В каж¬дой из этих частей раскрываются поставленные в заголовках проб¬лемы.
Во второй главе под названием «Публицистика «Азер-бай¬джан»а впериод независимости: проблемы, перспективы (1991-1920)» рассмотрены, такие проблемы как «Проблема Карабаха в художественной публицистике», «Исторические личности в публицистике: в свете искусства и реальности», «Проблемы экологии в публицистике: по-иски и концепции».
Третья часть, называется «Возвращение к народным истокам и художественное отображение турецкого мира в публицистике». Здесь рассматриваются актуальные для современного этапа литературные отношения. Азербайджана с тюркскими народами, которые связаны общей культурой и системои мышления. В данной главе рассмотрены такие проблемы как «Тема Турции в художественной публицистике», «Турки Средней Азии и Ирака в исследованиях», «Тема репрессий, геноцида и депортации в журнале «Азербайджан», «Художественное отображение темы Южного Азербайджана в публицистике». Раздел «Особенности литературного мастерства в публицистике журнала «Азербайджан» состоит из двух частей: «Проблемы жанра и структуры» и «Вопросы языка, стиля и художественности». Это очень важно при изучении теории публицистики.
В «Заключении» монографии обобщаются основные положения и выводы, излагаются важнейшие научно-теоретические принципы диссертации.

Hannah Arendt's fierce critique of sovereignty, along with her excavation of Greek agonism, has gained much traction among critical theorists of international politics who revisit the basic assumptions of conventional international theories, such as state sovereignty and power as domination. This paper engages with an increasingly popular stream within such critical international studies that appropriates Arendt's agonism to envision a form of a global public acting in concert. I argue that Arendt's thoughts cannot be reduced to a radical vision of agonistic cosmo-politics. Rather, her thinking suggests that political actors appreciate and care for their public worlds while remaining alert to institutional ossification. Her appreciation of the constitutional state confirms that state agency is an important element of her thoughts. By examining the vicissitudes of publicity found in Arendt's thinking and their reflexive effect on inter-polity relations, the article elucidates the grounds of her international agonism and brings home a form of international politics where states pursuing the domestic goal of greatness coexist and cooperate. Thus, the study suggests that critical scholars of radical agonism miss the important implications of an "institutional" Arendt for international politics.