Press print

The combination of technological and behavioural changes derived from the emerging of the online journalism, has provoked a deep transformation in the traditional news organi- zations. The continuous decline in advertising and newspapers sales revenues, are not being compensated by the new digital income. The present research analyses the evolution of the traditional press in the United States in the last 61 years and analyses the impact of the digital press advertising expenditure in the traditional press in the last 10 years.
Keywords: print press, online press, advertising investment, readership, press expenditures, circulation expenditure, newspapers.

The combination of technological and behavioural changes derived from the emerging of the online journalism, has provoked a deep transformation in the traditional news organi- zations. The continuous decline in advertising and newspapers sales revenues, are not being compensated by the new digital income. The present research analyses the evolution of the traditional press in the United States in the last 61 years and analyses the impact of the digital press advertising expenditure in the traditional press in the last 10 years.
Keywords: print press, online press, advertising investment, readership, press expenditures, circulation expenditure, newspapers.

My paper focuses on the dissemination of press prints about the Spanish Civil War in interwar Hungary. I raise questions on the spread of visual information on the conflict by the cross-border network of photographic agencies. Thanks to reproducibility, these prints might have been kept in various archives worldwide but with different trajectory even if their versos often hold the same German, French or English captions issued by an agency. As press prints, cut, sometimes retouched and re-captioned, they were once used by the press for different audience and as artefacts of museum collections today, they have been linked to various national and cultural contexts, but with possibly different meanings. Through the cases of recontextualization this paper seeks to elucidate the special in-between position of press prints that are unique objects and reproduced images at the same time.