The world has in the recent past displayed unprecedented commit to reverse the adverse effects of past uncontrolled human industrial activities including endangering and extinction of many life forms. In the manufacturing industry...
moreThe world has in the recent past displayed unprecedented commit to reverse the adverse effects of past uncontrolled human industrial activities including endangering and extinction of many life forms. In the manufacturing industry particularly there has emerged the concept of green manufacturing which champions for lesser energy deterioration, zero environmental impact, effective use of resources especially modern technology, environmental and economic advantage and zero pollution. However, objective analysis leads one to the humble admission that such efforts are yet to yield the desired results. In response, various researchers and scholars have undertaken to establish the factors that influence manufacturers' decision to or not to adopt the strategy of green manufacturing. Having scrutinized a number of such scholarly literatures, the researcher discovered a place gap in the sense that he could hardly access pieces of literature talking about the adoption of green manufacturing in Arusha City, Tanzania. Adopting three of the 12 barriers identified by Mittal & Sangwan (2014), this study conducted a census in all the manufacturing firms in Arusha City using questionnaires with a response rate of 93% and established customer demand, cost of green technology, and government policy to have statistically significant bearings on the adoption of green manufacturing strategy. Regression analysis revealed that with all factors constant at zero, the adoption of green manufacturing will be at 0.226. Also, ceteris paribus, a unit increase in consumer demand will yield a 0.618 rise in the adoption of green manufacturing strategy. Again, ceteris paribus, a unit increase in the government policy will spell a 0.315 rise in the adoption of green