This study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The...
moreThis study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The exploratJry factor analysis was performed over the data using SPSS 2lsotware to identily differenifactors that cause iniention to switch among customers. The findings revealed three factors responsible for switching intention namely'intention to switch in future,' reasons formulating intention to switch,' 'intention to switch due to offer and improper response.' *c
