G. K. Deshmukh

The concept of neuromarketing is emerging in recent years. It signifies the use of research on the brain in the managerial context. Gradually this concept gained popularity in academics as well as the practical world. Neuromarketing is an evolving interdisciplinary discipline that blends psychology, neuroscience, and economics. Neuromarketing is an essential change as it gives insight into the way the subliminal mind facilitates the buyers to make decisions. The chapter focuses on studying the influence of neuromarketing tools to understand the purchasing behavior of consumers. The enhanced application of neuromarketing methods for gauging preferences of customers and making purchasing decisions will be an added benefit for both consumers and marketers.

The purpose of this paper is to comprehensively study the developing concept of employee well being, their satisfaction and the balance between work and life of employee.. The paper reviews the concept of work life balance in both Indian and global context and analyses the practices of Indian Corporate related to work life balance. The researchers have tried to understand and explain the concept of employee wellbeing and its relationship with their job satisfaction and work life balance which enables the corporate to derive benefits related with higher retention and productivity ratios. Authors have done descriptive research while analyzing the data gathered through secondary sources and discussed their viewpoints. The key findings highlight that employees are an asset to an organization and the organizations which help their employees to achieve greater work life balance have more satisfied employees. This is a fairly original paper which discusses concept and practices related with work life balance.

Purpose: Investors always try to make rational decision while analyzing and interpreting information collected from various sources for different investment avenues to arrive at an optimal investment decision. But at the same time they are influenced by various psychological factors that influence them internally and bias their investment decision. Linter (1998) studied the various factors that influence internally the informed investment decision and included them under the discipline of behavioural finance. Behavioural finance studies how people make investment decision and influenced by internal factors and bias. The main purpose of the paper is to assess impact of behavioural factors over mutual fund investment decision made by investors in Raipur city. Design/methodology/approach: The researchers conducted a survey on factors of behaviour of investors with respect to investment in mutual fund industry from 300 investors of mutual funds across different demographic profiles in R...

Present study identifies Indian seniors’ intention to use the internet and actual usage along with influence of age, gender, education and experience as moderators. This study proposes modifications in unified theory of acceptance and use of technology (UTAUT) model while adding education as moderators and also studied relationship between facilitating conditions (FC) and behavioural intention. The proposed research model was empirically tested by data collected from 371 Indian seniors above the age of 50 years through offline survey. The collected data were analysed using structural equation modelling (SEM) and multiple moderation analysis. The result revealed that performance expectancy (PE), effort expectancy (EE), subjective norm (SN), technology anxiety (TA) significantly influence elders’ behavioural intention (BI) to use and adopt internet except FC. Further BI resulted in actual system use which is also determined by FC. Actual system use is predicted by three variables: lea...

Corporate social Responsibility has become a buzz word in recent times. Its worldwide acceptance due to the social consciousness of enterprises coupled with legal orientation in developing countries like India has made it one of the most researched issue for researchers across continents. This paper is an attempt to review the development in the core concepts and theories which have been put forwarded by different researchers during the time period of 2010-2018. The paper undergoes a time series analysis for the selected period evaluating the evolution and impact assessment of CSR on core managerial concepts like marketing, finance and Human Resource management. The researchers after time series analysis have concluded that CSR is age long practice which has changed its orientation with the changes in objectives of business. It can be easily classified in three conceptual eras on the basis of its objectives. In the initial era it was a self-driven practice mainly influenced by the v...

Change in the only permanent feature of life. Business world is also dominated by change brought about by internal and external factors. Employees of business organization are facing problems in adjusting to these changes. Talent Management has evolved as an important tool to manage these changes. Talent management implies recognising a person's inherent skills, traits, personality and offering him a matching job. Every person has a unique talent that suits a particular job profile and any other position will cause discomfort. Talent Management includes important activities like manpower planning, performance management, reward and incentives, motivation, succession planning and leadership development.

ABSTRACTTraining has now been developed as an important means of Human Resource Management to control the turnover of employees as it helps in motivating employees by suggesting them means to achieve their professional and personal goals. The researchers and practitioners have constantly emphasised on the importance of training due to its role and investment. For the purpose of the study data was collected from the non-executives of Monnet Ispat & Energy Limited, Raipur. Factor Analysis was performed to identify the underlying factors from an array of important variables. In this paper the authors have proposed the training redial which can be used to develop framework for staff training in organisations.Keywords: Training Priority Matrix, Kaiser Criterion, Factor Analysis, Training RedialINTRODUCTION:Training has now been developed as an important means of Human Resource Management to control the turnover of employees as it helps in motivating employees by suggesting them means to ...

In a globalised economy, markets are characterized by competition. The fast innovations of technologies are intensifying the intensity of competition and is becoming challenge for every business. In the past few years, due to competition, continuously company margins are considerably declining. According to Philip Kotler (2003), in hyper competition, power is clearly shifting to consumers who are increasingly telling what product features they want, what communication they will tolerate, what incentives they expect and what price they will pay. It is high time for marketers to study, understand and predict consumer behaviour in order to survive, sustain and grow in this highly competitive and volatile market. In fact, consumer behaviour is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services (Walter and Paul, 1970). As a field of study, consumer behaviour focuses upon consumer activities (Blackwell, Miniard, Engel, 2001)...

The world has undergone a major shift with the technological development impacting life of a common man. It has also changed the way of doing business. Business has already evolved from traditional business to online business and now shifting towards mobile operated business. Present study is an attempt to review the articles published on mobile banking adoption during 2010 to 2018 by using keywords like m banking, mobile banking, m banking adoption etc. from different reputed publishers and journals and present comprehensive knowledge on mobile banking adoption studies. Findings of reviewed literature reveals that variables like perceived usefulness, perceived ease of use, performance expectancy, effort expectancy, facilitating conditions, social influence, awareness, positively affects the adoption of mobile banking services whereas variables like security, perceived risk, complex process, technical problems, improper security, and inadequate knowledge hinders the adoption of mobi...

Change is the only permanent phenomenon in present era. The impact of this phenomenon can also be seen on the thinking process and approaches of strategist all o ver the world. Employees who were initially treated as factor of production are now being treated as an asset of org anization. Human Resource professional are facing i mmense pressure to attract and retain the right talent for their organizations. Hepburn (2005) emphasized th at it is becoming increasingly essential for employers to di fferentiate their employment offering from others. Backhaus and Tikoo (2004) emphasized the process of building an employer brand and highlighted the factors that attract potential employees. The present paper tries to stu dy the symbolic and instrumental factors which dete rmine the attractiveness of an employment offering. Data was collected empirically from students who ar e potential employees. Established scales based on symbolic and instrumental factors which determine employer awere u...

In present era delivery of better quality customer services has become a strategic practice for firms in almost all sectors. Better quality services are an Abstract term whose explanation varies from customer to customer. Further services are intangible in nature thus it is very difficult for organisations to understand and practice the philosophy of providing quality services. Customer's satisfaction can only be attained by organisations if they are able to provide quality services at affordable prices after matching customer's expectations. The policies of Government and regulators have forced financial institutions to provide quality services to customers. Further awareness of customer rights have also increased over the years which has made today's customers very practical and demanding. Due to its important role organisations are paying too much attention for enhancement of service quality.

The empirical study examines the impact of emerging HR practices in Indian organizations on Employee Retention using two constructs HR practices and Intention to stay. The data for the study was collected from a sample of 50 employees of State Bank of India (zonal office) in the state of Chhattisgarh. The scale measuring the HR practices & Intention to stay of the employees was developed by the researcher based on review of earlier studies done in this context. The internal consistency coefficient obtained for HR practices in State Bank of India was 0.92. The results revealed that HR practices is related to employee's Intention to Stay (r=.654 p<0.01) and has an important role to play in ensuring employee Retention.

This study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The exploratory factor analysis was performed over the data using SPSS 21sotware to identify different factors that cause intention to switch among customers. The findings revealed three factors responsible for switching intention namely ‘intention to switch in future, ’ reasons formulating intention to switch, ’ ‘intention to switch due to offer and improper response.’

Purpose: Shopping online is different from traditional shopping in terms of experience on the part of consumers. Consumers in traditional markets can touch and feel the products before purchasing it and on the other hand in virtual markets products can be assessed visually only. The purpose of this paper is to understand online shopping behavior of consumers in India. Design/methodology: Researchers have conducted an empirical study of 100 online shoppers to identify their online shopping behaviour using Structural equation modeling. Major Findings: The key finding of the study indicates that demographic profile of customers, type of products to be purchased, online seller of the product, and the characteristics of online shopping website had positive impact on the intention and online shopping behavior of the customers in India. Implications: This paper will help marketers to devise ways and means to pull online shoppers, and will be helpful for customer to understand the merits an...

Mobile shopping is the new attraction among the customers and retailers. High tech life, smart connectivity, advanced mobile phones and busy lifestyles have paved the way of mobile shopping adoption. Mobile commerce is progression of e-commerce and mobile shopping is considered as a subset of m-commerce. Mobile shopping has created opportunity for retailers as well customers and has developed new means of marketing. In a past few decades’ mobile commerce industry has seen tremendous growth and mobile shopping is most desired applications of m-commerce. Though there is huge potential of mobile shopping but yet a long way is to be travelled in the emerging economies. Mobile shopping is at infancy stage in many developing nations and hence researchers can contribute more towards the literature of mobile shopping. This paper is an attempt to throw some light on mobile shopping adoption studies.

Global information technology projects are risky with failure rates for customer relationship management information technology (CRM IT) projects estimated to 70 percent. These failures are often due to multiplicity of factors including poor risk management. The project management literature points out four broad types of risks: technical, external, organizational, and other risk factors. Project manager’s basic job, therefore, becomes to manage the risks and ensure that an IT project is steered to completion while meeting the objectives. Unmanaged risks run into chances of failure and ultimately impacting the CRM project and the reputation of the consultant. Payne and Frow’s (2005) advocates the need for a structured study on the information technology implementations of these projects. The objectives of the study are to investigate: how project risks in CRM- IT implementations impact the final outcome and how the risk management process adopted by the IT project manager impacts th...

Present study is an attempt to measure technology readiness of Indian customers towards self checkout service (SCS) through mobile app at retail stores at Hyderabad, India. Self-checkout services (SCS), a key offering of self service technology (SST), ‘is the technological enablement of customers to make payments and complete a checkout, after shopping, with little or no interaction with a service employee.’ Researchers also studied correlations between technology readiness, perceived usefulness, perceived ease of use, and likelihood to use SCS. For the purpose of the study TRI 2.0 developed by Parasuraman and Colby (2015) was used along with items of perceived usefulness and perceived ease of use, adapted from Davis (1989) , and items of ‘likelihood to use’ adapted from Bitner, Ostrom and Meuter (2002) . The findings of the study reveal that respondents’ technology readiness was moderate with respect to mobile based SCS. Significant positive correlations were found between: technol...

The fact that ‘Man is a social being' is seen and felt in real as well as in virtual world. The paper discusses the advent of concept of social customer. All customers who use social media to share their experience through their positive or negative comments related with goods and services used as well as those who browse social media for getting reference to arrive at a decision to buy or choose are social customers. In the above backdrop the researchers have tried to highlight following issues: (i) definition of Social Customers, (ii) impact of Social media as a reference group on social customer. The researchers have conducted an empirical study and analyzed the data through Structural equation modeling and provided guidelines to marketers on the impact of social media in general and e-WOM in particular on buying behavior of social customers.

Purpose: The purpose is to study adoption and diffusion of innovation amongst textile marketers in the city of Raipur, Chhattisgarh, India towards services provided by Wholesale box. Design/methodology/approach: Authors have done empirical research while analyzing the data gathered through primary sources and discussed their viewpoints. Findings: Respondents were categorized in to three categories namely " first adopters " , " late adopters " and " non adopters. " Merchant and website factors affect the process of adoption and diffusion of innovation amongst textile marketers. Originality/value: This is a fairly original paper which studies and discusses adoption of innovation.

Purpose: The purpose is to study complainants' perception about consumer dispute redressal agencies in the selected districts of Chhattisgarh Design/methodology/approach: Authors have done empirical research and applied logistic regression to analyze the data gathered through primary sources and discussed their viewpoints. Findings: It was found from empirically in this study that demographic variables do not have their impact on complainants' perception about consumer dispute redressal agencies, whereas working of these agencies significantly impact complainants' perception. Originality/value: This is a fairly original paper which studies and discusses adoption of innovation.

Purpose: The purpose of this paper is to comprehensively study the developing concept of Green Hotels and customers perception of green hotels. The paper reviews the concept of green hotels and identifies different variables related with green services and practices at selected hotels in India to identify customer's perception. Design/methodology/approach: Authors have done descriptive research while analyzing the data gathered through secondary and primary sources and discussed their viewpoints. Findings: The key findings highlight that customers concern for several factors in green hotels such as conservation of electricity & water, waste management programs, recycling & reuse, price etc and they don't mind paying extra for green services availed. Originality/value: This is a fairly original paper which discusses the concept of green hotels and customers perception towards green Hotels.

The purpose of this paper is to comprehensively study the developing concept of employee well being, their satisfaction and the balance between work and life of employee.. The paper reviews the concept of work life balance in both Indian and global context and analyses the practices of Indian Corporate related to work life balance. The researchers have tried to understand and explain the concept of employee wellbeing and its relationship with their job satisfaction and work life balance which enables the corporate to derive benefits related with higher retention and productivity ratios. Authors have done descriptive research while analyzing the data gathered through secondary sources and discussed their viewpoints. The key findings highlight that employees are an asset to an organization and the organizations which help their employees to achieve greater work life balance have more satisfied employees. This is a fairly original paper which discusses concept and practices related with work life balance.

This study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The exploratJry factor analysis was performed over the data using SPSS 2lsotware to identily differenifactors that cause iniention to switch among customers. The findings revealed three factors responsible for switching intention namely'intention to switch in future,' reasons formulating intention to switch,' 'intention to switch due to offer and improper response.' *c

The fact that ‘Man is a social being’is seen and felt in real as well as in virtual world. The paper discusses the
advent of concept of social customer. All customers who use social media to share their experience through
their positive or negative comments related with goods and services used as well as those who browse social
media for getting reference to arrive at a decision to buy or choose are social customers. In the above backdrop the researchers have tried to highlight following issues: (i) definition of Social Customers, (ii) impact of
Social media as a reference group on social customer. The researchers have conducted an empirical study and
analyzed the data through Structural equation modeling and provided guidelines to marketers on the impact
of social media in general and e-WOM in particular on buying behavior of social customers.

Health sector in India is growing at an accelerated speed to cater to the health care needs of the increasing population. There is huge network of public as well as private hospitals in the country providing wide variety of health care services. Being intangible in nature hospital services are difficult to measure. During hospitalization patients have certain expectation on their part from hospitals which they compare with actual service delivery and formulate perception. The quality of services is measured to calculate the difference between perception and expectation. But it is very difficult to measure as patient's expectation and perception may vary based on their service encounter at the time of service delivery in hospitals. In this paper the researchers have sampled 100 patients regarding the service quality of select private hospitals in Chhattisgarh administering modified version of SERVQUAL scale. The findings of the study reveals that patients expectation exceeds their perception about service quality in select private hospitals.

The aim of this paper is to analyse how the distinguished components of the constructs of emotional intelligence, namely emotional awareness, self motivation, self awareness and self regulation, constitute the emotional intelligence of the employees and ultimately affect their performance. For this purpose data had been collected from the employees of different branches of the State Bank of India in Raipur city. Data thus collected was analysed through regression using SPSS. It was found from the study that there is a direct linkage between employee's performance and emotional intelligence.

_____________________________________________________________________ Abstract Purpose: Business enterprises in India and across the world who were historically engaged in profit maximization only are now diverging their practices towards the principle of " win-win " in the market. These enterprises are developing sustainable practices which are empowering customers, enterprises, environment and society to become more accountable to each other while managing the interest and benefits of all related parties. Kotler et.al (2013) mentioned that such ideas are floating which shrinks the gap between the development and execution in the market by interaction of customers and enterprises. Customers are favoring enterprises which are more environmentally and socially responsible on one hand and enterprises are framing strategies to educate and provide customers services which are more environmentally and socially responsible on the other hand. The present paper tries to study the customer mind set with respect to green initiatives that the customers are willing to take in response of the green practices undertaken by companies and policies framed by the customer. The paper tries to understand and evaluate the behaviour behavior of a green customer in the market. Business Dictionary (2015) defined green customer as a customer who is conscious about the issues and obligations related to environment and supports all environmental causes to the extent of switching loyalty from one product or supplier to another even on the cost of paying higher prices. Cambridge Dictionary (2015) further simplified the definition of green customer by highlighting that green customers tend to buy products and services which are produced by using environmental friendly ways and means. A host of studies have been conducted in India and abroad to understand the practices followed by Green customers. Straughan and Roberts (1999) indicated that customers are aware of environmental friendly products and are changing their attitude with respect to their usefulness and are ready to pay higher cost to acquire and use such products. Saxena et al. (2010) opined that the companies are changing their production process and making it more environment friendly due to the positive response and attitude of customers in the market. Design/methodology/approach: Researchers have conducted descriptive study empirically to identify buying behavior of green customer while analyzing the data gathered from sampled respondents in the city of Raipur, Chhattisgarh. Findings: The findings of the study indicate that belief and involvement of green customers have an impact on purchase intention for green products. Purchase intention for green products is dependent on availability of time, availability of product and availability of information of green products and services. Green purchase intention influences the green purchase behavior which is represented by preference for the product, willingness to pay higher prices and determination to buy green products. Further the research also indicated that support of green values by customers is based on their intrinsic choice and there is lesser impact of government policy and promotion of companies on their buying behavior. ___________________________________________________________________________

Indian Economy is considered as one of the fastest growing economy in the world. But the Indian economy is dualistic in a sense that there is a growing disparity between the rich and poor. At one end we see growing companies, booming stock market, soaring profits, rich are becoming richer, and on the other end we see that poor are becoming poorer. The remedy is Financial Inclusion. Financial inclusion is delivery of banking services at an affordable cost to the vast sections of disadvantaged and low income groups in a fair, transparent and equitable manner at affordable cost. This paper is an attempt to provide a framework for the development of BIMARU States through Financial inclusion because economy and development in the BIMARU States are highlighted by poor overall performance and hampering the growth rates of India. Framework for financial inclusion in the above states have been discussed using following parameters: 1. Population Below Poverty Line in BIMARU States 2. Economic Survey in BIMARU States 3. Human and Social Development Index 4. Coverage of banking Services in BIMARU States 5. Self Help Group Linkage in BIMARU States

Change in the only permanent feature of life. Business world is also dominated by change brought about by internal and external factors. Employees of business organization are facing problems in adjusting to these changes. Talent Management has evolved as an important tool to manage these changes. Talent management implies recognising a person's inherent skills, traits, personality and offering him a matching job. Every person has a unique talent that suits a particular job profile and any other position will cause discomfort. Talent Management includes important activities like manpower planning, performance management, reward and incentives, motivation, succession planning and leadership development.

In a globalised economy, markets are characterized by competition. The fast innovations of technologies are intensifying the intensity of competition and is becoming challenge for every business. In the past few years, due to competition, continuously company margins are considerably declining. According to Philip Kotler (2003), in hyper competition, power is clearly shifting to consumers who are increasingly telling what product features they want, what communication they will tolerate, what incentives they expect and what price they will pay. It is high time for marketers to study, understand and predict consumer behaviour in order to survive, sustain and grow in this highly competitive and volatile market. In fact, consumer behaviour is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services (Walter and Paul, 1970). As a field of study, consumer behaviour focuses upon consumer activities (Blackwell, Miniard, Engel, 2001). Moreover, the scholars of human behaviour are highly concerned to study the consumer behaviour in order to gain deeper insights into why individuals are involved in certain consumption related behaviour and interested to know what internal and external factors influences them in their consumption related decisions. Zikmund (2001) is of opinion that human behavior of any kind (B) is a function (f) of the interaction between the person (P) and the environment (E)–that is B= f (P,E). According to Zikmund, consumer behaviour is the function of personal factors (age and stages of life cycle, occupation, economic situation, life style, personality, psychology etc.) and environmental factors (culture, subculture, social class, reference groups, family, role and status).

Training has now been developed as an important means of Human Resource Management to control the turnover of employees as it helps in motivating employees by suggesting them means to achieve their professional and personal goals. The researchers and practitioners have constantly emphasised on the importance of training due to its role and investment. For the purpose of the study data was collected from the non-executives of Monnet Ispat & Energy Limited, Raipur. Factor Analysis was performed to identify the underlying factors from an array of important variables. In this paper the authors have proposed the training redial which can be used to develop framework for staff training in organisations.

Purpose: The purpose is to study the factors influencing adoption and diffusion of innovation of Paytm amongst customers in the city of Raipur, Chhattisgarh, India. Design/methodology/approach: Authors have done empirical research and analyzed the data gathered through primary sources using logistic regression and discussed their viewpoints. Findings: It was found that innovative feature in a product or service, influence adoption and diffusion of innovation. Further it was also found that education has significant role in formation of intention to adopt. Originality/value: This is a fairly original paper which studies and discusses adoption of innovation.