IMC

The article seeks a cultural analysis of women and their participation in the space of football. Proposes a reflective journey on the complex institutionalization of male and female within the sports field, and tries to point out the historical continuity of relationships and unbalanced to be crystallized as natural and are constructed from the places of domination (and therefore dominated) in the constitution of hegemony within the football: female subordinate to the male

Galtung, J. & Vincent, R. C. (1992).  Global Glasnost: Toward a New International Information/Communication Order?  Cresskill, NJ: Hampton Press, Inc. [ISBN 0-881303-331-4 (cloth) — ISBN 0-881303-332-2 (pbk.); P96.I5G35 1992]


                            Abstract


This book is about a major process of our times:  the New World Information and Communication Order (NWICO).  The authors contend that the process was formally derailed because of First World resistance and an inability of Third World nations to agree on a common set of objectives and implementation methods.  The book is an effort to look into the background for the process, as it has unfolded.  It is also an effort to spell out what NWICO might mean, in concrete terms, in four major international news communication themes—peace, development, ecology and war—in a quest for a new global journalism which is problem-conscious, socially conscious, and at home in the world as a whole.
Global Glasnost begins by examining global cause-effect chains, and then attempts to locate some of them on a world political map.  The many possible relationships of such a classificatory scheme, and the associated possibilities for change in news communication within the old or new world information and communication order (NWICO), are the subjects of the first chapter.  It is concluded that there is little doubt that a quantitative transformation has been taking place, with somewhat less relative emphasis on the former Center and somewhat more on the former Periphery.  It is difficult to tell, however, whether this is being accompanied by a similar qualitative transformation, changing the character of what is regarded as news itself.  Furthermore, while communication has become more relevant to global problems than ever before, it may also have become increasingly counter-productive.  A vast array of detached space/time events or "atoms" have been seemingly presented as news constitutes a set of events, not a set of problems.  These notions are developed and explored.

The book then turns to a detailed exploration of the research environment in which news flow and international news content has been examined via both qualita-tive and quantitative research techniques.  Prior research is criticized for its failure to look beyond the superficial "flow" of news items, and instead examine deeper themes and messages.  The authors argue that through newer approaches to news analysis, our understanding of international news would benefit.  Another feature is an expanded discussion of the news structure paradigm first introduced by Professor Galtung in 1961.

Global Glasnost goes on to examine the NWICO concept, as it has unfolded.  This is done by thoroughly reviewing U.N./UNESCO conferences, assemblies, discussions and symposia, and various non-aligned movement, government and media organization actions as they pertain to communication from 1946 to the present.  We can see some of the complexities, at the macro level, of the relationship between economics and information-communication within the new international order.

The final chapters of the book are an effort to say something concrete about a new global and human journalism for four major issue-areas: peace, development, environment, and war reporting, with the latter including major discussion of the Persian Gulf War.  The authors explore various trends found in reporting on these topics, and provide a journalistic agenda for future newswriting.  A "high quality" news media, it is argued, would give more attention to periphery people in periphery countries, to how structures operate day in and day out, and to reporting positive factors.  Also included in the complex and comprehensive analysis are many observations on the state of journalism, its relationship with elites, and the education of journalists.

Professors Galtung and Vincent conclude that whereas the old interna¬tional order was grounded in much economic exchange—with exploita¬tion, and not much dialogue—an attractive alternative may be greater dialogue with less economic exchange.  Yet a new global journalism is still far away.  The most likely "development" will be based on much rhetoric that sounds like dialogue and on the structure of the old international economic order, only located at new places.  In short, little progress will be made toward global and human journalism.  The structure of news has been sliding and jumping all over the globe, but the product has remained basically the same.

This is the 2nd edition of a text published by Pearson. It has been described as, “An excellent book, well written and full of good examples. The new edition ensures that it remains at the cutting edge of marcoms thinking." Dr. A. Nicholls, Said Business School, Oxford University. “This book is without doubt the most comprehensive and intriguing text in the field of integrated marketing communications. It offers an insightful approach to relevant and applicable study in marketing communications, based on current trends and recent research results. It has a stimulating empirical focus on European and international cases without compromising theoretical depth and reflectivity. I commend the authors for succeeding in truly integrating all that there is to "need to know" about marketing communications!" Professor Suzanne C. Beckmann, Copenhagen Business School. Building on the successful, highly acclaimed 1st edition, Integrated Marketing Communications 2nd edition continues to provide a comprehensive coverage of marketing communications in a unique integrated format. With a lively European approach this book is ideal for those studying marketing communications at undergraduate, postgraduate and post-experience levels.
The comprehensive coverage of material, based on recent, seminal research and applied examples, provides a 'must have' text on Integrated Marketing Communications.

A visual 'route map' clearly and graphically illustrates the three key models of marketing communications and assists navigation through the book. Unprecedented coverage of all elements of the marketing communications mix with separate chapters covering e-media, ethical issues, international marketing communications, regulation, creative and organisational issues, production and packaging, customer/audience relationship management, and image and brand management.

09/2014; DOI: 10.13140/2.1.4214.2086

As Gabrielle Coco Chanel once mentioned: “Luxury is a necessity that begins where necessity ends” This study concentrates on the integrated marketing communications plan of the Greek company Folli Follie (personal luxury products retailer) and how it is implemented across international culture: the expansion in China.

This report was created to point out the mixed marketing communications plan for Folli Follie, in order to strengthen the FF Group reputation and motivate the end-user confidence. Key factors for this communication are International Culture and Access to Global Market. We choose to focus on these two topics, because international employees and customers need more guidelines on these specifics.  International Culture: raise awareness upon cultural differences and increase diversification rates.  Access to Global Market: to expand the awareness of the impact of the Global Environment in new emerging markets. The guidelines include: - Branding: create & use consistent message and image - Efficiency: create re-usable content & high impact channels, such as a multimedia website and social media - Data metrics: plan activity measurements & future decision making data. The Goals of this plan form from three levels: 1) Strengthen the reputation of Folli Follie 2) Attract new customers and enhance satisfaction 3) Create engagement and positive industry buzz (word of mouth) The purpose of this plan is to support the practices, policies and the action plan of the Folly Follies Group and relate them with the business goals and vision, in order to raise awareness, loyalty and customer relationship. This report strongly recommends the enhance of the company’s recent global campaign theme “ What are you crazy for? ”, based on the results of the situation analysis (see below). The primary targets of this communications are the Chinese youth, the international employees of the group and the Chinese post-modern woman & man. Secondary targets are China’s major cities, fashion shows, local agencies. We have investigated the possible launch of the Folli Follie in China, where we will try to combine the Folli Follie’s “way of doing” with the local Chinese market. Our mission therefore, is to successfully introduce the brand, while paying attention to the Chinese needs and expectations.

""Le « faire croire » s’applique particulièrement bien au genre des exempla homilétiques, anecdotes exemplaires destinées à illustrer un point de doctrine ou de morale dans un sermon. Ces formes brèves qui innervent toute la littérature didactique et morale sont l’objet de recherches intenses par diverses équipes, dont le GAHOM (Groupe d'anthropologie historique de l'Occident médiéval) porteur du projet en collaboration avec l’IEA (Institut d’études avancées de Paris). Dans plusieurs recueils d’exempla, la forme dialoguée joue un rôle herméneutique fondamental qui permet d'organiser une véritable théologie narrative ancrée dans la vie quotidienne, traversée par les miracles et les visions, particulièrement dans le milieu monastique.
Le Dialogue des miracles a été composé, en latin, entre 1219 et 1223 par le cistercien d’Empire Césaire de Heisterbach. Cette œuvre est un dialogue entre un novice et un moine, sur des sujets embrassant la vie du moine, et au-delà celle des chrétiens, et sur les moyens efficaces de lutter contre le diable. Vaste parcours de l’entrée au monastère jusqu’à la mort, divisé en douze sections, il comprend près de 800 récits exemplaires, en majorité personnels et originaux. Les récits de Césaire ont eu un immense succès au Moyen Age (porté par les manuscrits puis par l'imprimé). Mais loin de rester confinés dans le monde cistercien, ces récits gagnent la prédication des ordres mendiants, irriguent la Devotio moderna, et nourrissent les missions des Jésuites (aux Amériques). C’est ainsi que le Dialogus miraculorum fait un pont entre le milieu monastique et les ordres mendiants et canoniaux ainsi que  les fidèles visés par leur intense pastorale mais également un pont entre le Moyen Age et les Temps modernes, entre l’Ancien Monde et le Nouveau Monde.
En changeant de public, en étant traduits, la forme et le sens des récits changent, tout en restant les instruments efficaces d'une vaste entreprise de persuasion. Ce recueil forme un objet remarquable d’études. Il propose en effet un impressionnant ensemble d’images propres au « faire croire » médiéval et ensuite moderne. Cet ouvrage destiné aux Cisterciens a gagné très vite un vaste public grâce à des récits mis en scène dans une langue alerte qui met toutefois en œuvre une belle rhétorique classique. Le colloque s’articulera autour des notions d’efficience et d’efficacité. Efficience à travers l’analyse de l’œuvre elle-même, dans ses atouts rhétoriques ; efficacité dans sa diffusion par la prédication, dans la réception vaste de l’œuvre, sous forme manuscrite et imprimée, dans le changement de la forme (traductions) et du sens des récits, notamment dans la prédication jésuite aux Amériques.
""

Cucikali Shoe Laundry merupakan jasa laundry sepatu yang telah berdiri sejak tahun 2017 dan berkembang dari Instagram. Cucikali Shoe Laundry memiliki telah memiliki gerai di Jl. Cisadane no. 4A, Cikini. Cucikali Shoe Laundry selama ini melakukan kegiatan komunikasi pemasaran pada akun sosial media Instagram milik Cucikali yaitu @cucikali dan Official Line Account dan Whatsapp. Selama berjalannya Cucikali lebih dari dua tahun, pemilik usaha merasa adanya permasalahan pada Cucikali Shoe Laundry yaitu adanya ketidakstabilan pendapatan bahkan cenderung menurun dari bulan ke bulan pada tahun 2019. Maka itu, dibuatlah perencanaan komunikasi pemasaran untuk membangun Loyalitas Pelanggan pada merek Cucikali Shoe Laundry. Alasan dilakukannya membangun loyalitas pelanggan adalah untuk menstabilkan serta meningkatkan pendapatan. Perencanaan menggunakan lagkah-langkah Zero Based Planning oleh Tom Duncan yang berisikan analisis situasi, menentukan target audiens, menentukan tujuan komunikasi pemasaran, mengembangkan strategi dan taktik, menentukan anggaran komunikasi pemasaran, dan evaluasi efektivitas. Stretaginya meliputi pembuatan kartu keanggotaan dengan melakukan kegiatan advertising, sales promotion, personal selling, interaktif komunikasi, dan direct marketing

This chapter deals with the communication of persuasion. Only a small percentage of communication involves words: as the old saying goes, “it’s not what you say, it’s how you say it”. While this likely underestimates the importance of good verbal persuasion techniques, it is accurate in underlining the critical role of non-verbal behaviour during face-to-face communication. In this chapter we restrict the discussion to body language. We also consider embodied virtual agents. As is the case with humans, there are a number of fundamental factors to be considered when constructing persuasive agents. In particular, one who wishes to persuade must appear credible, trustworthy, confident and non-threatening. Knowing how not to behave is also a vital basis for effective persuasion. This includes resolving task constraints or other factors with the social perception considerations. These social virtual agents face many of the same problems as humans have in controlling and expressing themselves in an appropriate manner so as to establish and maintain persuasive interaction. All along the chapter, much of our discussion will handle concepts applicable both to agent and human behaviour.

The intent of this paper is not only to demonstrate the meaning of European identity and its importance for the Union but also to analyse EU communication activities and their persuasive effects on European citizens. Persuasive communication strategies play a key-role in political developments. In fact more and more political projects are realized by using the power of communication directly in the implementation of specific information campaigns, which serve specific purposes, and indirectly in the organization of other activities aimed at persuading the EU cause by means of different emotional messages. Among these indirect actions there is the promotion of European identity.
After a brief explanation of the implication of European identity and its meanings, an in-depth analysis of EU communication strategies will show some of the reasons for the promotion of European identity and its importance for the future political development of the Union. Furthermore it is important to analyse the data that Eurobarometer, the European survey centre, obtained last autumn about Europeans’ perceptions of their identity and EU institutions. This data will clearly demonstrate the actual idea that Europeans have about their identity, their ideology and their opinions on EU institutions. It is from this data that the Commission's Directorates-General (DG) Press and Communication plans its communication strategies and actions. Finally, an overview of the EU activities will be presented and discussed in the light of the ethical aspects of the use of propagandistic methods of disseminating information.

In this work, a class of fractional order controller (FOPID) is tuned based on internal model control (IMC). This tuning rule has been obtained without any approximation of time delay. Moreover to show usefulness of fractional order controller in comparison with classical integer order controllers, an industrial PID controller tuned in a similar way, is compared with FOPID and then robust stability of both controllers is investigated. Robust stability analysis has been done to find maximum delayed time uncertainty interval which results in a stable closed loop control system. For a typical system, robust stability has been done to find maximum time constant uncertainty interval of system. Two clarify the proposed control system design procedure, three examples have been given.

This study explored the use of influence techniques upon introduction of individuals to a conversional religion (The Church of Scientology). The researcher used the Participatory Research paradigm to investigate four aspects of influence (liking, social proof, authority and reciprocation, Cialdini, 1994) in an overriding Elaboration Likelihood Model (Petty, R., Cacioppo, J., 1986) framework. Findings supported hypothesis of use of influence techniques for the financial benefit of the organization. The implications of these findings for the future studies of influence were discussed.

This paper presents the instrument flight certification procedure for, and major flight test results of, a newly developed military helicopter. Instrument flight certification is achieved by combining the evaluation of aircraft system suitability, flight characteristics, and pilot workload assessments during flight tests. The suitability of the aircraft system is determined by whether or not the instruments and equipment required for instrument flight are mounted on the aircraft and if they are installed properly and protected. The performance of the equipment installed is verified through both ground and flight tests. In addition, it should be verified that the aircraft has sufficient static and dynamic stability with respect to longitudinal , lateral, and directional axes. The static stability is determined by the tendency to recover after disturbance. The dynamic stability is also evaluated. As another important study, a series of simulated IMC flight tests were conducted and the pilot workloads assessed using the Bedford rating scale. The pilot workloads are evaluated not only for normal aircraft flight conditions, but also for malfunction of the stability augmentation system or essential flight instruments. After completion of the simulated IMC flight tests, actual instrument flights were performed under real air traffic control. Nomenclature V NE : never exceed speed V NEI : instrument never exceed speed V H : maximum level flight speed V MINI : instrument minimum speed V YI : instrument best rate of climb speed

OBJECTIVE: The objective of this study was to identify the prevalence of overweight and obesity and associated factors in employees of four Health Units in the municipality of Teresina, Piauí. METHODS: This was a cross-sectional study with proportionate stratified sampling of 207 day shift employees of Basic Healthcare Units of the city of Teresina, who were interviewed and classified according to their anthropometric data. Nutritional status was determined with body mass index and waist circumference was used to determine cardiovascular risk according to the distribution of body fat. RESULTS: The prevalence of excess weight was 53.72%, with 35.16% overweight and 17.70% obese. Overweight was more common among males (45.16%) and obesity among females (19.31%). The variables that were significantly associated with obesity were: age, job, parental obesity, income, smoking and waist circumference. CONCLUSION: The high rates of excess weight found among Healthcare Unit employees show that health actions to prevent and control obesity are needed to help reduce these indices and chronic disease rates.

This paper analyzes the acceptance of Integrated Marketing Communication in the Turkish marketplace and the development of marketing communications in Turkey. As the theoretical basis for a research study strategic communications and newly developing pension firms were studied. A questionnaire was developed to elicit responses on Integrated Marketing communication perception and practices in marketing communication field. The quantitative analysis findings of our research will contribute to the efforts for finding a common ground ...

Corporate Social Responsibility (CSR) is a recent and popular term used to establish an understanding between corporations and social environment. Fundamentally based on the framework of Two Way Symmetrical Model, these activities conducted to raise corporate reputation and thus, ensure credibility have gained importance in public relations. This research aims to analyse corporate social responsibility activities of deposit banks operate in Istanbul Stock Exchange based on various financial indicators. The main objective, however, is to identify the importance banks place on institutionalization in their promotions and its consequences. This research observes that banks that do not place importance on promotional activities have lower profit margins, whereas those that only make effort for advertising and public relations hardly compensate their expenses; the highest profit margin is achieved by banks that co-ordinately use both promotional methods.

Antecedentes:
determinar el estado nutricional y los síntomas depresivos en personas adultas, son factores importantes a tener en cuenta para el diseño de estrategias que contribuyan a mejorar las condiciones de vida.
Objetivo:
describir la relación entre factores sociodemográcos, nutricio-nales y síntomas depresivos en adultos de 50 o más años.
Materiales y métodos:
estudio des-criptivo transversal, en el cual se determinaron variables sociodemográcas, antropométricas, nu-tricionales y de salud mental en 168 adultos de 50 o más años, pertenecientes al Programa Adulto Mayor (PAM) de Sabaneta (Antioquia).
Resultados:
se encontraron diferencias significativas entre las variables Índice de Masa Corporal (IMC), sexo y estado civil, al igual que en el puntaje de la Minivaloración Nutricional (MNA) en relación con el estado civil (p<0,05); en cuanto al puntaje de depresión de Beck no se determinaron relaciones significativas con las variables sociodemográficas (p>0,05), pero sí con el MNA (p<0,001).
Coclusioes:
los hallazgos permiten establecer según el IMC y el MNA, que los participantes en general presentan una situación socioeconómica favorable y un estado nutricional adecuado; además la frecuencia de síntomas depresivos que se encontró fue mínima, lo cual contribuye al estado de salud y bienestar de los adultos pertenecientes al PAM.