Hosting means
0 Followers
Recent papers in Hosting means
Resumo: O presente artigo aborda o momento atual do setor de serviços nos limites territoriais do Brasil, e investiga a conceituação e a importância do turismo de negócios para a cidade de São Paulo. Como método de investigação adota-se a... more
Resumo: O presente artigo aborda o momento atual do setor de serviços nos limites territoriais do Brasil, e investiga a conceituação e a importância do turismo de negócios para a cidade de São Paulo. Como método de investigação adota-se a pesquisa qualitativa por técnica de escala de Osgood. Publicações disponíveis nos âmbitos nacional e internacional deram a base teórica ao desenvolvimento do artigo e a pesquisa de campo buscou contemplar a opinião dos principais stakeholders no cenário de turismo de negócios, com o objetivo de verificar se os serviços disponibilizados aos turistas de negócios em visita à cidade de São Paulo possuem a mesma importância para operadoras de viagens, gestores de hotéis e hóspedes. Os resultados da pesquisa demonstram a complexidade de trabalhar com o turista de negócios e sinalizam que, apesar de as organizações do setor tentarem acompanhar os desejos e necessidades deste segmento, por vezes clientes e empresas possuem percepções opostas. Palavras-chave: Serviços. Turismo de Negócios. São Paulo. Meios de hospedagem. Organizações.
Abstract: This article discusses the current moment that services' industry faces in the territorial limits of Brazil, investigates and conceptualizes the importance of business tourism in the city of São Paulo. As research method the article adopts a qualitative research by Osgood scale technique. Brazilian and international publications gave the theoretical basis to the development of this paper and a field research sought to contemplate the stakeholders' opinion in scenario of business tourism with the objective of verifying that the services provided to business tourists visiting the city of São Paulo have the same importance for travel operators, managers of hotels and guests. The survey results demonstrate the complexity of working with business tourists and indicate that, although, as industry organizations attempt to follow the wishes and needs of this segment, customers and companies sometimes have opposite perceptions.
Abstract: This article discusses the current moment that services' industry faces in the territorial limits of Brazil, investigates and conceptualizes the importance of business tourism in the city of São Paulo. As research method the article adopts a qualitative research by Osgood scale technique. Brazilian and international publications gave the theoretical basis to the development of this paper and a field research sought to contemplate the stakeholders' opinion in scenario of business tourism with the objective of verifying that the services provided to business tourists visiting the city of São Paulo have the same importance for travel operators, managers of hotels and guests. The survey results demonstrate the complexity of working with business tourists and indicate that, although, as industry organizations attempt to follow the wishes and needs of this segment, customers and companies sometimes have opposite perceptions.