A Questionnaire on
Global Methods
Coming to terms with global modernisms and global contemporary art calls
for an understanding of the different histories, social functions, and aesthetic
genealogies that inform art of the 20th and 21st centuries in different localities
throughout the world. Is the “comparative” method (foundational in art history,
elaborated in comparative literature) adequate anymore to the questions raised by
global modernisms and contemporary art? Or are other critical categories or tools
such as entanglement, assemblage, or intimacy more appropriate? Western art history’s primary tools—formal analysis, and nation-, community-, or subject-inflected
historicization carry inherently imperial hierarchies that tend to inscribe value
judgments and artificially consolidate categories like race and nation. To build a
genuinely global art history thus requires more than addressing an expanded
archive. It also demands new theoretical perspectives founded in diverse “local”
values and functions of art as well as attending to the distortions that occur when
they encounter one another in global circulation. What models for doing so have
you developed in your work? What are their advantages and disadvantages? How
can we expand our understanding the global condition by proposing multiple
models of modernity and their complex inter-relationships?
—George Baker and David Joselit for the Editors
OCTOBER 180 Spring 2022, pp. 3–80. © 2022 October Magazine, Ltd. and Massachusetts Institute of Technology.
https://doi.org/10.1162/octo_a_00453
A Questionnaire on Global Methods
57
JENNIFER JOSTEN
An undergraduate course I offer at the University of Pittsburgh, “Art and
Politics in Modern Latin America,” begins by taking note of some local markers of
European colonialism and United States imperialism in that region. Just outside
Pitt’s Fine Arts Building stands a cast of George Newman’s 1904 sculpture The
Hiker, erected in 1925 to commemorate the Spanish-American War of 1898 (as a
result of which Spain granted temporary control of Cuba and ceded its ownership
of Guam, the Philippines, and Puerto Rico to the United States). A few blocks
away sits Frank Vittor’s enormous 1955 monument to Christopher Columbus—
which has been wrapped in plastic since October 2020, its fate tied up in court.
[fig. 1] We also consider the “Mexican War Streets” neighborhood, several of
whose street names celebrate the battles and generals of the US military intervention that resulted in the 1848 annexation of half of Mexico’s territory (home to
Indigenous peoples, Spanish and Mexican settlers, their descendants, and others).
To recognize that these markers of dominance and occupation remain embedded,
and largely unquestioned, within the urban fabric of Pittsburgh and so many other
US cities is a step toward recognizing that the United States and Latin America are
mutually reinforcing constructs whose relationship reflects a continuing power
imbalance. This exercise of reading the US built environment against the grain
offers a framework for reading Euro-American histories of modern and contemporary art against the grain—to reveal biases, elisions, and omissions that are fundamentally rooted in, and reinforce, white settler-colonialist ideologies.
To the best of my recollection, on entering Yale’s PhD program in the
History of Art in 2005, I introduced myself as both a “modernist” and a “Latin
Americanist,” framing my commitments in terms of chronology and region and
inviting discussions about how the two subfields intersected. While the notion that
one could be a “global modernist” was in circulation, it seemed flattening,
unwieldy, and contrary to the area-studies model in which I was trained, which is
predicated on deep knowledge of one’s research site(s) in terms of language, history, and contemporary context. This model, it should be noted, is rooted in colonial and imperial efforts, and specifically the United States’s rise as a global power
in the Cold War era. I recognize now that in deciding to study modern Latin
America via its art, I was exercising the white privilege of specializing in any place
and time I chose—the basis of Anglo art history’s global claims. I was interested in
integrating Latin American topics into conversations among “modernist” faculty
and students, in which the twentieth-century European and North American artistic and theoretical perspectives that dominated the pages of October and October
Books prevailed. Discussions among “Latin Americanists,” meanwhile, centered on
exhibitions and their catalogs. There were structural reasons for this, including a
lack of English-language academic publishing outlets (the subfield’s first peerreviewed journal, Latin American and Latinx Visual Culture, was founded only in
2019). It was also due to the fact that US cultural institutions have long found it
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not only aesthetically but politically and economically advantageous to display—
though not necessarily collect or study—works by Latin American modern and
contemporary artists at key historical junctures. This phenomenon began during
the Great Depression, with major commissions to Mexican muralists José
Clemente Orozco and Diego Rivera. On the eve of the US’s entrance into World
War II, some museums embraced a broader stylistic and geographic range of art
from Latin America and the Caribbean, in the spirit of Pan-American unity.
During the Cold War, anti-communist bias and political censorship in the US significantly limited the collecting, exhibiting, and teaching of artists from the region
(including many who had been welcomed in previous decades), even as Latin
American studies emerged as a major area of research. By the later 1980s, neoliberal privatization, globalization, and their cultural manifestations, including multiculturalism, contributed to a “boom” in exhibitions and sales of works by modern
and contemporary Latin American artists.1
As Arlene Dávila notes, “Visibility is merely the first step to recognition,
which in turn has very little to do with equity. Equity demands structural and lasting transformations in society, and in the context of the arts, in the makeup and
functioning of all institutions that are part of the larger ecosystem of artistic evaluation.”2 Only in the twenty-first century did sporadic interest in Latin American art
begin to translate into sustained institutional investment in museum collections,
permanent curatorial and academic positions, and opportunities for undergraduate and graduate students. Backed by this infrastructure, modern and contemporary art of Latin America has been consolidated as a recognizable subfield within
US art history in recent years. The same cannot be said of the history of US Latinx
art.3 Indeed, Dávila convincingly argues that the “mainstream” art world’s embrace
of Latin American art has served to reinforce the classist and racist biases and
ignorance that continue to limit the representation of US Latinx art, artists, curators, and scholars within the discipline.4 In the neoliberal 1990s, for example, historically white US art institutions welcomed the often understated post-Conceptual
interventions and photographs of contemporary Mexican artist Gabriel Orozco
into their spaces as a way to expand their global purview while avoiding, in
Cuauhtémoc Medina’s words, the “baroquizing, uproar-raising ‘bad taste’ of US
1.
On these historical phenomena, and the Cold War–era decoupling of politics and art in the
United States, see Shifra M. Goldman, Dimensions of the Americas: Art and Social Change in Latin America
and the United States (Chicago: University of Chicago Press, 1994), pp. xv–xvi, 267–84, 317–25. On the
relationship between exhibitions and the academic study of Latin American and US Latinx art, see
Elena Shtromberg and C. Ondine Chavoya, “Lessons from Pacific Standard Time: LA/LA,” Latin
American and Latinx Visual Culture 1, no. 2 (April 2, 2019), pp. 74–93.
2.
Arlene Dávila, Latinx Art: Artists, Markets, and Politics (Durham, NC: Duke University Press,
2020), p. vii.
3.
See Adriana Zavala, “Latin@ Art at the Intersection,” Aztlán: A Journal of Chicano Studies 40,
no. 1 (Spring 2015), pp. 125–40.
4.
Specifically, she argues that the formula of linking “Latin American and Latinx,” as in the
title of the Getty Foundation’s 2017 Pacific Standard Time initiative, has done a disservice to Latinx art.
Dávila, Latinx Art, pp. 62–73.
A Questionnaire on Global Methods
59
Latinos.”5 So-called bad taste, in this instance, encompasses directly addressing
structural inequities and other uncomfortable realities.
In retrospect, I began studying modern and contemporary art of Latin
America at precisely the moment it was gaining currency within the Anglo art-history establishment. The notion that the terms “modernist” and “Latin
Americanist” were, in fact, fully compatible was bolstered by the impact of Inverted
Utopias: Avant-Garde Art in Latin America, Mari Carmen Ramírez’s watershed 2004
exhibition at the Museum of Fine Arts, Houston.6 This, the museum’s press
release declared, was “the first exhibition in the United States devoted to the brilliant, innovative contributions of Latin American artists to the phenomenon that
became the 20th-century avant-garde.”7 Ramírez’s intention was to avoid presenting a linear, teleological history in which Latin American examples had “traditionally been pigeonholed as derivative currents or, even worse, copies of central
movements.”8 The alternative she offered was a framework of constellations in
which disparate groups and tendencies are juxtaposed to emphasize cross-cutting
preoccupations. The show’s catalog, with its extensive selection of primary-source
documents, many translated into English for the first time, provided US-based
scholars and students with a manifesto and road map for studying modern and
contemporary art of Latin America with an emphasis on transnational exchanges.
One impact of Inverted Utopias was to direct institutional and market focus
away from figurative Mexican and Brazilian art of the 1920s and ’30s and toward
abstract, geometric art made in the Southern Cone in the 1940s–1960s. Along with
Ramírez, art collector Patricia Phelps de Cisneros rose to national and international prominence as a key agent of this paradigm shift. Given that Mexican and
Mexico-based artists were quite prominent within regional and international histories of art of the interwar and neoliberal eras, I was struck by their total absence
from the new emphasis on collecting and exhibiting “postwar” geometric abstract
art. I began studying Mexican art and architecture of this period both to gain a
better understanding of a diachronic national history of art and to argue for
Mexico’s contributions to a global history of the early Cold War period. This led to
my participation in a broad-based reassessment of Mexican art and culture of the
1940s–’60s.9 During these years, the ruling Partido Revolucionario Institucional
5.
My translation of “‘mal gusto’ barroquizante y estruendoso del american latino.” Cuauhtémoc
Medina, “El caso Orozco,” Reforma (Mexico City), October 25, 2000.
6.
Mari Carmen Ramírez and Héctor Olea, Inverted Utopias: Avant-Garde Art in Latin America
(New Haven: Yale University Press, 2004).
7.
“Inverted Utopias: Avant-Garde Art in Latin America (June 20–September 12, 2004),”
Museum of Fine Arts, Houston, https://www.mfah.org/exhibitions/inverted-utopias-avant-garde-artlatin-america.
8.
Mari Carmen Ramírez and Héctor Olea, “Prologue,” in Inverted Utopias, pp. xvi–xvii.
9.
See, for example, Rita Eder, ed., Desafío a la estabilidad: Procesos artísticos en México / Defying
Stability: Artistic Processes in Mexico, 1952–1967 (Mexico City: Turner/Museo Universitario de Arte
Contemporáneo [MUAC], Universidad Nacional Autónoma de México [UNAM], 2014). This exhibition followed the model of the watershed 2007 exhibition La era de la discrepancia, curated by Olivier
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(Institutional Revolutionary Party, PRI) supported new cultural forms ranging
from massive public institutions to international exhibitions that asserted Mexico’s
economic and political development. And yet, with the exception of Rufino
Tamayo, the nation’s artists failed to attract international attention on anywhere
near the level of its interwar muralists. A relevant factor that has gone largely
undiscussed within art-historical circles is that, after 1940 and throughout the Cold
War, Mexican and Mexico-based artists who were perceived as potential political
instigators—including Frida Kahlo, Diego Rivera, and David Alfaro Siqueiros, as
well as African American artist Elizabeth Catlett—were unable to travel to the
United States, significantly limiting their contacts and exposure.10 Cold War politics were thus a major factor in Mexico’s omission from multinational histories of
art from 1940 until the collapse of the Soviet Bloc in 1991—at which point the
works of Mexican and Mexico-based artists such as Francis Alÿs, Teresa Margolles,
Gabriel Orozco, and Santiago Sierra began to be hailed by international critics for
their insights into local manifestations and experiences of neoliberalism in the
Global South.11
The methodology I employ to address Mexico’s contributions to global modern and contemporary art during the Cold War follows Nestor García Canclini’s
proposal that modernism in Latin America must be understood not as “the expression of socioeconomic modernization” but as “the way in which the elite takes
charge of an intersection of different historical timescales and uses them to try to
forge a global project.”12 The artworks, publications, and international correspondence network of Mathias Goeritz (1915–1990), a German citizen who emigrated to
Mexico via Spain in 1949, offered a case study of such a global project rooted in
Latin America—one promulgated by a postwar settler who forged an artistic strategy premised on, and benefiting from, his adopted nation’s status as a developing
one. In marked contrast to the European Zero and Nouveau Réaliste artists with
whom he was in contact, Goeritz took advantage of Mexico’s inexpensive manual
labor, available land, and local materials to impose monumental, nonrepresentaDebroise, Cuauhtémoc Medina, Pilar García, and Álvaro Vázquez Mantecón, which took advantage of
commercial and institutional interest in post-1990 art in Mexico City to shine a light on its historical
antecedents of the 1960s–80s. See Olivier Debroise, ed., La era de la discrepancia: Arte y cultura visual en
México / The Age of Discrepancies: Art and Visual Culture in Mexico, 1968–1997 (Mexico City:
Turner/Museo Universitario de Ciencias y Arte [MUCA], UNAM, 2006).
10.
Catlett relocated to Mexico in 1947 and became a Mexican citizen in 1962. As Dalila Scruggs
has demonstrated, the US State Department then deemed Catlett an “undesirable alien” and refused
her visa requests until 1971. See Dalila Scruggs, “Activism in Exile: Elizabeth Catlett’s Mask for Whites,”
American Art 32, no. 3 (September 1, 2018), pp. 4–5.
11.
On the historical parameters of the international embrace of this 1990s generation, see
Jennifer Josten, “Book Review: Abuso mutuo by Cuauhtémoc Medina and El arte de mostrar el arte mexicano
by Olivier Debroise,” Latin American and Latinx Visual Culture 1, no. 3 (July 2019), pp. 105–09.
12.
Néstor García Canclini, “Modernity after Postmodernity,” in Beyond the Fantastic: Contemporary
Art Criticism from Latin America, ed. Gerardo Mosquera (Cambridge, MA: MIT Press, 1996), p. 27, quoted in Jennifer Josten, Mathias Goeritz: Modernist Art and Architecture in Cold War Mexico (New Haven: Yale
University Press, 2018), p. 278, note 5.
A Questionnaire on Global Methods
61
tional painted concrete forms onto public spaces. Works such as Goeritz’s iconic
Torres de Ciudad Satélite, designed with Luis Barragán in 1957, were strikingly distinct
from the nation’s dominant modernist figurative and abstract painting currents,
while simultaneously—and knowingly—registering Mexican art’s difference from
the kinetic and geometric abstract works then on view in Dusseldorf, New York,
Paris, and São Paulo. The systematic study of the circulation of these and other projects by Goeritz, including his assemblage Messages, gilded wood Mensajes
monocromáticos, and Concrete poems, served to refute the (internal and external)
supposition that artists in Mexico did not participate in or contribute to international art currents between 1940 and 1990. And yet, these contributions were generated by a white European male artist who at times exploited the economic and
political power imbalances of his Mexican context in the interest of self-promotion,
and who gave relatively little attention to creating pathways to success for Mexican
artists who lacked his access and contacts. While a careful analysis of Goeritz’s projects of the 1950s and ’60s demonstrates that the Mexican state had coopted the
abstract, internationalist art and visual culture he promoted by the pivotal year of
1968, it does not provide a cohesive genealogy for works such as Eduardo Abaroa’s
and Santiago Sierra’s ephemeral interventions into Mexico City’s urban fabric in
the 1990s. Unlike Goeritz and his peers, the elites of this neoliberal generation,
including artists, curators, and critics, forged a modernist project at the intersection
of local and global timescales that largely bypassed the national.13 My ongoing
research on both generations is motivated by two convictions, which are bolstered
by a growing familiarity with the descriptive, corrective, and prescriptive functions
of ethnic studies. The first is that publicly debated discrepancies in art, exhibition
practice, and criticism are crucial to the construction of democratic societies; the
second is that “Mexican art” is an inherently transnational phenomenon, generated
via border-crossing artists, artworks, and exhibitions.14
Studies on Mathias Goeritz, Gabriel Orozco, and their transnational critical
contexts allowed me, like several of my generational peers, to ride a wave of interest in modern and contemporary Latin American art into a tenure-stream position
in the 2010s, bringing this area of study into undergraduate and graduate art-history curricula. Current job listings indicate that Latin America continues to be an
attractive growth area for art-history departments and museums seeking to expand
their global purview. In observing this, I return to Dávila’s insistence that we
acknowledge the roles that classism and racism play in the privileging of art from
13.
According to Medina, during this period, “writing about and making contemporary art in
places like Mexico meant one had to carry out a particular de-nationalization and re-localization, which
depended on an unequal network of exchanges (in both the North and the South) based on the risk
and use of misunderstanding.” Cuauhtémoc Medina, “Mutual Abuse,” in Mexico City: An Exhibition about
the Exchange Rates of Bodies and Values: A Thematic Exhibition of International Artists Based in Mexico City, ed.
Klaus Biesenbach (Long Island City, NY: PS1, 2002), p. 38.
14.
See Jennifer Josten, Rubén Ortiz-Torres, Clara Bargellini, Kim N. Richter, Xóchitl M. FloresMarcial, and Luis Vargas-Santiago, “Dialogues: Displaying Greater Mexico: Border-Crossing
Exhibitions, 1990–2020,” Latin American and Latinx Visual Culture 3, no. 1 (January 1, 2021), pp. 60–119.
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Latin America—and particularly its geometric
abstract works, which arguably register as more
“tasteful” (that is, elite and white)—over that of
other areas, most prominently US Latinx and AfroLatinx art. I further note that colonial and imperial
power imbalances are perpetuated when the relative
worth of an artistic practice continues to be measured by the level of interest it attracts within historically white European and US institutions (including
this journal), and acknowledge my role in this as a
white non-Latinx US citizen who has situated her
work within the established structures of EuroAmerican modernist validation by focusing on white
male artists who have sought that same validation for
Frank Vittor, Christopher
Columbus: Discoverer of
their Mexico-based practices. Ananda Cohen-Aponte
America, 1955, installed in
and Elena Fitzpatrick Sifford have pointed out that
Pittsburgh’s Schenley Park in
while many historians of Latin American art are
1958 and wrapped in plasprimed to discuss the subfield’s systematic exclusion
tic in October 2020.
from canons and institutions (as I have done here,
Photograph by Sylvia Rhor
Samaniego.
and as I do with my students), we have shown far
more reticence to discuss the notable lack of ethnic
and racial diversity among our own ranks, at least until recently.15 This lack of
diversity is consistent with art history’s global foundations, laid by scholars who,
like me, exercised the privilege of studying art from any place and time they
chose. As Eddie Chambers writes, “It is time to share that privilege and to make it
more widely known to aspiring and emerging art historians of color that they have
every right to pursue whatever branch of art history interests them.”16 Sharing the
privilege means confronting and dismantling the biases, ignorance, and “possessive investment in whiteness” (George Lipsitz’s term) that have restricted Anglo art
history along racial, ethnic, class-based, gendered, and ideological lines.
JENNIFER JOSTEN is an associate professor in the Department of History of Art
and Architecture at the University of Pittsburgh.
15.
Ananda Cohen-Aponte and Elena Fitzpatrick Sifford, “Dialogues: Addressing Diversity and
Inclusion in Latin American and Latinx Art History,” Latin American and Latinx Visual Culture 1, no. 3
(July 3, 2019), p. 61. Both the reticence and the broader phenomenon are gradually changing, thanks
in large part to new institutions including Latin American and Latinx Visual Culture and the US Latinx
Art Forum. See Rose Salseda, “Creating Equity in Academia for Latinx Art History,” Latin American and
Latinx Visual Culture 1, no. 3 (July 3, 2019), pp. 87–91.
16.
Eddie Chambers, “It’s Time to Share,” Panorama: Journal of the Association of Historians of
American Art 6, no. 2 (Fall 2020), https://editions.lib.umn.edu/panorama/article/self-criticality/itstime-to-share/.