Organic foods are more attractive to consumers than conventional foods due to technological advancements, health and environmental protection, and nutritional value. Purpose of this research is to uncover some hidden facts about consumers' organic food purchasing habits. This study employs a purposive sampling method to collect 110 records from people who buy organic food in Dhaka, Bangladesh, from various online shops, superstores, and department stores. The use of multivariate analysis, such as factor analysis, is used to understand why people purchase organic food. When it comes to purchasing organic food, the first consideration is health and lifestyle, followed by environmental benefits, product characteristics, perceived quality and price, marketing strategy, and customer confidence. The result of the factor analysis reveals that, three factors are accounted for explaining more than 75 percent variation explanation and scree plot, Horn's parallel analysis, and Kaiser Criterion assures it. As a result, availability and trust are needed, which can be achieved through appropriate certification and advertising. The findings of this study suggest that, health-related concerns and lifestyle, environmental benefit, perceived price, trust, perceived quality, and marketing strategy all influence consumer behavior. These factors are crucial for triggering their movement in organic food selling shop. As a result, the government, as well as people of all ages, should speak out about the nutritional value, health problems, and product qualities of organic food in order to raise awareness of buying organic food.

The demand of organic food is increasing despite its premium pricing and lack of availability particularly in developing countries like Bangladesh. This paper aims to provide the insights about organic foods and the intention consumers have to purchase or not to purchase organic food. The pesticide-residue problem has opened a market opportunity for organic food as it is produced without any form of synthetic chemicals. As there was insufficient literature, a survey was conducted on 900 respondents on six major supermarkets selling organic food in the capital city of Bangladesh. It is found that, consumers expect the organic foods to be healthier, tastier, and environment friendly. The organic food buyers tend to be older with child, have higher education level and family income than those of non-buyers. The barrier of organic food is that majority consumers have less knowledge and do not know the main differentiation between organic foods and traditional foods.

The organic food industry is becoming an important sector across the world. The purpose of this paper is to investigate and examine consumer’s perceptions and understand the knowledge towards organic food products and purchase behavior. Following the literature review the researchers designed a questionnaire for data collection that took place during the last two weeks of January 2017. Purchasers were approached during their food shopping in outlets of two retail chains in two different areas of Huntsville, Alabama. The descriptive analysis reveals a complete difference of opinion with answers on polar opposite ends of the scale; and the relatively high standard deviation also reflects a divergence of opinion by respondents on most questions, with the possible exception of gender. However, majority of the respondents in the age group of 35-44 years were ready to purchase organic food products. Furthermore, the majority (78.1%) of the respondents were familiar with the term “organic ...

The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Kozhikode district of Kerala state of India. By making use of convenience sampling method 750 respondents have been selected. Data required for the study have been collected with the help of questionnaire. The finding of the research work revealed that gender, age, occupation, monthly income, family status, level of awareness, state of health and environmental engagement are associated with consumer preference towards organic foods. The research work shows increasing monthly income and environment engagement activities influences consumer preference towards organic food products. There is an inverse relationship between consumer awareness and consumer preferences towards organic food. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labeling in order to build-up the trust and confidence in consuming organic food products.

Organic farming is functionally integrated and serves as the foundation for circular agriculture. It guarantees resource efficiency in the deployment of nature-based initiatives to mitigate climate change. Organic farming is the most cost-efficient strategy for fighting climate change. Primarily the intensive generation of waste due to strong urbanization effects, the expression of consumer response is particularly powerful while purchasing organic items. This analysis’s major purpose is to examine which various aspects may be applied to consumers’ perspectives towards circular agriculture when buying organic foods. In this research, a well-constructed questionnaire was produced. Of the 1030 participants who participated in the survey, 1001 samples were examined. The major study question was, “Would the customer purchase organic food product that is good environment?” The second issue is, how do eco-label foods, knowledge about climate change, consumer education, and specific socio-...

This paper measures the effect of several factors on the behaviour of consumers who purchase organic food products in the Vellore district, Tamilnadu. A quantitative survey revealed for a factors influencing /affecting purchasing behaviour of consumers on organic to be influenced by health consciousness, perceived quality, concern over health safety, trust in organic labelling and price premium. The effect of the current economic recession was found to be statistically insignificant on behaviour. Organic food is generally looked upon as an alternative to conventional food for consumers who are concerned about food safety and quality. Despite this, many consumer perceptions about safety and quality are not substantiated by scientific evidence. A detailed questionnaire was prepared and made survey for the sample size of 200 customers and using statistical tools of chi-square, ANOVA, and correlation.