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TIGER TOURISM: FROM SHIELDING TO
GLOBETROTTING
1
1
Ms. Ananya Ghosh, 2 Dr. Piyush Sharma, 3 Dr. Pawan Gupta
Research Scholar, 2Associate Professor, 3Associate Professor
1
Amity Institute of Travel and Tourism
1
Amity University, Uttar Pradesh, Noida, India
Abstract: People’s urge to see and experience the environment around them has led the tourism industry to
become one of the fast-growing industries all around the globe. Sunderbans Tiger Reserve has always been
alluring to the tourist to experience the scenic beauty of the mangrove forest and see the Royal Bengal Tiger.
Successful execution of Project Tiger for protecting this endangered species from getting extinct has put India on
the international platform. The aim of the research paper is to (1) identify the contribution of conservation plan in
boosting tourism, (2) conduct the strengths, weakness, opportunity and threat analysis of the study area, and (3)
estimate the potential of tiger tourism in the study area. The study concludes that the conservation plans are
helping in building the product image, financing the study to area which is upgrading the surroundings for
tourism along with other benefits. Trend analysis result predicts a continuous rise of tourist footfall in the
reserve, which suggests big potential of the reserve.
Index Terms - Sunderbans Tiger Reserve, Tiger, Tiger Tourism, Wildlife Tourism, Project Tiger,
Conservation Plan, Protected Area, Tiger Conservation
I.
INTRODUCTION
Tiger
Animals are crucial part of the ecosystem, and it seems like there is an ecological balance present between the
animals and the mother nature (Environmental Professionals Network, 2014). Among all the animals present in
the ecosystem, tigers are the top predators of the food chain as they play an important role in maintaining the health
and diversity of the entire ecosystem (Jhala, Qureshi, & Nayak, 2019).
Tigers are one of the most popular and easily recognizable rare breeds of big cats alive on the planet. Tigers
come from the Panthera Tigris species (World Animal Foundation, 2007). We have known the existence of the
tiger species for around two million years ago during the Pleistocene era, and the evidence shows that the origin
of the tigers was in an Asian country (Tigers-World, 2014), and they were first spotted in northern China
(Kitchener & Nobuyuki, 2010). Most tigers live in forests or grasslands, for which their camouflage is ideally
suited, and where it is easy to hunt prey that is faster or more agile (World Animal Foundation, 2007). There are
nine subspecies of the tiger, among which four subspecies are extinct now from the face of the planet (TigersWorld, 2014).
Tiger Conservation
With the rise in concern for the protection and conservation of the species, several projects were carried out in
different parts of the world, all trying to work together to save tigers. India is reported to have the highest tiger
count in the world, and as it is the national animal of the country, the tiger is an intrinsic part of the culture. Because
of a decline in the population of tigers all around the globe, an initiative was taken in India under the leadership of
then Prime Minister Mrs. Indira Gandhi in 1970 with the primary aim of conserving and preserving the tigers of
India. The Government of India appointed ‘The Tiger Task Force’ under the chairmanship of Dr. Karan Singh, and
this task force submitted its report in 1972, and thus emerged the blueprint for India's tiger conservation program
named Project Tiger in 1973 (National Tiger Conservation Authority, 2018).
The population of tigers and tiger reserves in India have seen at a rapid growth. It started with nine tiger reserves
in 1973 and today there are 50 tiger reserves in India with an estimated tiger population of 2967 according to a
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2018 assessment which indicated the successful execution of Project Tiger initiative (National Tiger Conservation
Authority, 2019).
Tiger Tourism
The concept of narrowing the industry of wildlife-based tourism to particular species-based tourism is rising.
Either the tourists are more specific to their needs regarding what they want to see or the tourism industry has
identified that area or destination with its unique selling product or/and service, which will attract a mass number
of travelers. Several studies are being conducted all over the globe while some are focusing on species-based
tourism, some of the popular once are birdwatching tourism, jaguar tourism (Bredin, Lescureux, & Linnell, 2017),
lion tourism (Zumbia Tourism, 2019), tiger tourism (Cohen, 2015), etc. A special trend in the increase in the
demand of big cat tourism has been observed among wildlife enthusiasts.
The largest population of tigers is present in India; this helps the country to attract tourists keen in the species.
Many studies just that, the primary motive of the tourist to visit protected areas like tiger reserve is to see tigers,
followed by birds and natural beauty of the protected area (Lyngdoh, Mathur, & Sinha, Tigers, tourists and wildlife:
visitor demographics and experience in three Indian Tiger Reserves, 2017). The basic concept of tiger tourism is
when a wildlife seeker is travelling to destination or area which sustains significant count of tiger population which
they are attracted to watch, in this case tiger is the tourism product for that segment of tourists. In most of the tiger
reserves in India, the tours are on vehicles driven by approved drivers (Buckley, 2013), Sunderbans Tiger Reserve
is different from others as it is based on river-based touring which is a unique selling feature. Tourist visiting
Sunderbans Tiger Reserve to see tigers can enjoy their beautiful and scenic boat/ferry ride with cool breeze of the
river and watch tigers roam around the shore line or taking a dip in the water. Tourist visiting Sunderbans in
Bangladesh are reported to be 98% domestic (Khanom & Buckley, 2015) which indicates that domestic tourist
holds the majority market demand of the protected area.
Tiger tourism helps to generate revenue for the protected area as well as spreads awareness (Bredin, Lescureux,
& Linnell, 2017) but the benefits are not limited to the protected area, they are also extended to the local community
in terms of increase in job opportunity (Sharma & Kamboj, The Social and Environmental Impacts of Tourism: A
Case Study of Jim Corbett National Park, 2010), having said that there are many researchers which have identified
the negative impact of tiger tourism in the protected area in form of blocking animal corridors, providing amenities
like Disco which are harming the animals peace in the protected area, etc. (Bindra, 2010) and to the local
community in form of increase in noise, air and environmental pollution (Sharma & Kamboj, The Social and
Environmental Impacts of Tourism - A Case Study of Jim Corbett National Park, 2010).
II.
METHODOLOGY
Study Area
The Sunderbans delta is divided between India and Bangladesh, covering an area of 10,000 sq. km
approximately. The delta is a combination of two Indian rivers The Ganga and The Brahmaputra which meets on
the Bengal basin and it is located in South 24 Paraganas and North 24 Paraganas of West Bengal (National Tiger
Conservation Authority, 2012–2013 to 2016–2017).
There are 140 plant species which are under 59 families and 101 genera that have been reported in the entire
Biosphere region (National Tiger Conservation Authority, 2012–2013 to 2016–2017) and also is home to some of
the rare animal species in the world: Fishing cat, spotted deer, Gangetic dolphin and many more rare species. (The
Ministry of Environment and Forest, Government of India, 2001).
Among the other famous wildlife species Sunderbans has to offer, the reserve is most famous for one of the
rarest wildlife species in the world, The Royal Bengal Tiger hence known as the Land of Royal Bengal Tiger.
Sunderbans tigers’ prey on some unique species like Chital, Crabs, etc. which sets their physic different from other
tigers present in India (The Ministry of Environment and Forest, Government of India, 2001).
Purpose of the Study
The aim of the research paper is to (1) identify the contribution of conservation plan in boosting tourism in the
study area, (2) conduct strengths, weakness, opportunity and threat) analysis of the study area, and (3) estimate the
potential of tiger tourism in the study area.
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Material
An extensive literature review of related content through research paper, journals, govt. published reports,
conservation plan, tourism board websites, tiger reserve websites, internet, etc. in order to understand and establish
the role of tiger conservation in boosting tourism in the tiger reserve as well as to conduct SWOT analysis of the
study area. To predict the potential of the tiger reserve, researchers have used the least-square method for trend
analysis to estimate tourist demand or footfall in Sunderbans Tiger Reserve, which will indicate the direction of
demand and popularity of the study among its users.
III.
TOURISM IN SUNDERBANS TIGER RESERVE
Protected area defined by the International Union for Conservation of Natures states that it is a geographical
space that is clearly defined, recognized, dedicated and managed, through legal or other effective means, to attain
long-term conservation of nature with related ecosystem services and cultural values (Day et al., 2012).
Tourism in protected area is a source of serenity and adventure, tourist gets to experience the mother nature in
its raw form. Taking a trip in the lap of the nature and surrounded with wild animals has its own appeal which only
wildlife tourism offers. Raw resources dominate the preference of the tourist: it permits tourist to experience the
resource in its most natural and true form.
Other factor which has led to increase in popularity of protected areas can be the need to escape from fast and
stressful life one is living in their residential habitat. Wildlife tourism accounts 20%–40% of all global tourism
with 3.6 million visitors around the world and an estimate of 230,000–550,000 animals are being held in attractions
that have a detrimental effect on their welfare (Tourism Concern, 2017).
Tigers are the most marketed wild animal of India and wildlife tourism secures sustainable economic benefits
while supporting wildlife conservation and local community (Higginbottom, 2004). Besides the other states of
India, West Bengal is one of the emerging destinations which is rich in flora and fauna, culture, historical
monuments, beaches and mountains (JANA & Tarafder, 2012).
The Sunderbans has been classified as a Tiger Conservation Landscape of global priority, as it is the only
mangrove habitat (along with Bangladesh), which supports significant tiger population (National Tiger
Conservation Authority, 2012–2013 to 2016–2017). Sunderbans Tiger Reserve is a river-based reserve, so one
can either take rail or road transport to reach to the nearest point and continue by taking motorboat service like
boats or ferries (Sunderban National Park, 2019).
Sunderbans Tiger Reserve was first established as tiger reserve in 1973 with a total area of 2585 km² and is
listed as UNESCO World Heritage site and Biosphere reserve in 1987 with a tiger population of 88 as per 2018
assessment and is surrounded with 100 villages (Wildlife Protection Society of India, 2019), but there is no human
habitation situated inside the reserve. The best time to visit Sunderbans Tiger Reserve is from September to March
as tourist will avoid humidity as well as heavy rainfall and the nearest airport is Netaji Subhash Chandra Bose
International Airport which is 112 km away from Kolkata (Sunderbans National Park, 2019).
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Map of Sunderbans Tiger
Source: (Wildlife Protection Society of India, 2019)
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Table 1: –Tourist Arrival
Year
Foreign Tourist Arrival
Domestic Tourist Arrival
2004 – 2005
1,063
51,032
2005 – 2006
749
63,158
2006 – 2007
1,665
86,908
2007 – 2008
2,081
84,714
2008 – 2009
2,771
1,17,724
2009 – 2010
2,867
86,973
2010 – 2011
3,001
91,581
2011 – 2012
3,418
1,24,146
2012 – 2013
3,461
1,39,532
2013 – 2014
3,638
1,54,119
2014 – 2015
3,785
1,70,471
2015 – 2016
3,466
1,82,426
2016 – 2017
3,487
1,99,955
2017 – 2018
3,203
2,19,809
Source: (Sunderbans Tiger Reserve Organization, 2018)
Table 1 clearly states an increase in footfall of tourist and supports the theory of other studies that majority of
the tourist are domestic in tiger reserves of India (Lyngdoh, Mathur, & Sinha, Tigers, tourists and wildlife: visitor
demographics and experience in three Indian Tiger Reserves, 2017)
IV.
CONSERVATION PLAN ROLE IN BOOSTING TOURISM
Conservation plan are primary made for the issue in focus but it does not mean that it will not benefit the
surrounding aspect of the issue in concern. Studies suggest that conservation plan benefits the local community in
many aspects and there is a positive perception about conservation among locals (Bredin, Lescureux, & Linnell,
2017).
Among other factors its effect, tourism is a significant part of conservation plan. It can either help or damage
the conservation plan of the protected area. As Project Tiger is one of the successful conservation plans of India,
below are the contribution of Project Tiger (direct or indirect) in boosting tourism which the study has analyzed
through literature review along with that mentioned other benefits of the initiative as well.
1. Project Tiger is one of the successful wildlife conservation projects in the world. It led to the
publicity which highlighted and uplifted the wildlife tourism segment of India as one of preferred cause of
motivation for tourist all around the globe currently. According to Reader's Digest Canada, in India Jim
Corbett National Park is among the Top 10 Awesome Wildlife Destination. Project Tiger has saved the
species from going extinct and as more than half of tiger population resides in India, hence making it a
crucial and priced product for tourism.
2. The increase of fondness among travelers for visiting tiger reserves can be due to improved
conditions and better facilities available for the tourist. The number of tourists visiting wildlife reserves
have also increased significantly over the years.
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3. Project Tiger has laid down ethical practices to be followed within tiger reserves which has helped
the tourism industry to follow responsible practices. It has divided the reserve into two parts: Buffer Zone
and Core Zone. Tourism activities majorly take place in Buffer Zone and only 20% of the Core Zone is
allowed to be used for tourism (not in every tiger reserve).
4. Project Tiger makes investment in the tiger reserve every year which helps in the development of
the tiger reserve and area around it. The investment has helped in improving the conditions of the tiger
reserves.
Table 2: - Fund Allocation of Sunderbans Tiger Reserve (All Figures in Lakh)
2012-2013
2013-2014
2014-2015
2015-2016
2016-2017
2017-2018
227.716
211.34
391.1725
267.77541
329.2577
397.0908
Source: (National Tiger Conservation Authority, 2019)
5. The initiatives have increased employment opportunities and encouraged locals to participate in the
jobs relating to the tiger reserves as they known the surroundings.
6. Besides tourism, Project Tiger is also benefiting others. According to the conservation plan,
deforestation in the tiger reserve is prohibited. It is discouraging in order to safeguard the landscape for
tigers as it is their source of survival. As much as the natural landscape is important, water is also crucial
for survival and entertainment for tigers as they are good swimmers. Project Tiger ensures that the water
source present in and around the tiger reserve should be clear all the time and the flow of water is present
throughout the year.
7. In the process of conserving tigers in the reserve, other species of wildlife are also benefited. Where
the tiger thrives, so do other diverse plants and species. Apart from the benefits gained by the environment
and other wildlife species, the local community around the tiger reserves do not go neglected. Investments
are made for improving and uplifting the conditions of the local area of the tiger reserves as well as to
ensure the safety and security of the local population.
8. Project Tiger has created a Village Relocation Funding program for the relocation of villages. The
aim is to first identify the villages which are in the core zone/ critical tiger habitat area and then to fund for
the relocation of the village to a new location. This majorly helps in reducing man-tiger conflict in the tiger
reserves.
Table 3: - Village Fund Allocation (All Figures in Lakh)
Year
2014
2015
2016
2017
2018
Total Fund Allocation 17502.00 15484.93 34224.75 34500.00 16287.25
Source: (National Tiger Conservation Authority, 2019)
The above analysis suggests that Project Tiger has made many significant contributions in the tourism industry
whether directly or indirectly, now the question is has tourism helped Project Tiger in conservation of the tiger
reserve?
V.
SWOT ANALYSIS OF SUNDERBANS TIGER RESERVE
Strength, Weakness, Opportunities and Threats (SWOT) analysis is one of the most common methods used in
tourism to estimate the power and limitation of the destination/area. The analysis will bring out the hidden facts
related to the area which the stakeholders can evaluate and play it to their advantages and work towards reducing
the disadvantages. The study does SWOT analysis of the study area through literature review and personal
observations which will highlight the pro and cons of the reserve.
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Strength: ❖
❖
❖
❖
❖
❖
❖
Absence of any village/ settlements inside the Sunderbans Tiger Reserve.
One of the largest standalone tiger population in the country.
Extremely rich in biodiversity especially populations of many endangered animals.
A World Heritage Site and a globally recognized Biosphere Reserve.
Only mangrove forest in the world supporting tiger population (along Bangladesh).
Provides unique way to tour tiger reserve, through river cruising.
Not expensive destination for experiencing tiger tourism.
Weakness: ❖
❖
❖
❖
❖
❖
❖
❖
❖
❖
❖
❖
Porous international border with Bangladesh.
Absence of drinking water at most of the places.
Man eating propensity of the tigers within the forest area.
Unrestricted number of tourists in absence of carrying capacity computation.
Unplanned growth of tourist lodges near the tiger reserve
Absence of water management guidelines
Inadequate number of trained tourist guides.
Travelling for a long period of time while changing modes of transport.
Low tiger spotting.
No land-based tourism is allowed.
Prone to heavy rainfall.
Core zone is not available for tourism.
Opportunities: ❖ Scope for raising conservation awareness among the fringe populations and tourist visiting the area.
❖ Preserving the world’s largest contiguous mangrove forest in the world and the largest mangrove area in
the country.
❖ Excellent scope for carrying out research and monitoring studies especially those related to climate change,
radio telemetry studies on tiger to study its ranging pattern territory and breeding biology.
❖ Liaoning with different government and non-governmental agencies for coordinated efforts in protection
and development of the area.
❖ Attracting more numbers of foreign tourists.
❖ Alluring domestic tourists from different parts of India.
❖ Promoting river cruising in the tiger reserve.
Threats: ❖ Proximity to Kolkata which is a major center of smuggling of wildlife articles to Nepal, China and other
Asian countries.
❖ Siltation of river channels.
❖ Upstream river pollution.
❖ Global warming and rise in sea levels is a looming threat.
❖ The area is prone to cyclonic surges and storms.
❖ Increased cattle smuggling to Bangladesh using the forest area.
❖ Mushrooming of large number of tourist lodges and increase in number of tourists.
❖ Carrying maximum tiger count as per the area capacity.
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VI.
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TIGER TOURISM POTENTIAL IN SUNDERBANS TIGER RESERVE
Tiger reserves all over India has witness an increase in tourist footfall, the most preferred tiger reserves are
Ranthambore Tiger Reserve, Jim Corbett Tiger Reserve and Kanha Tiger Reserve (Rosy, 2017), the reason behind
it can be the tiger reserve are located in the central region of India, hence one does not has to travel long distance
plus these tiger reserves has a huge count of tigers in India which increases the chances to witness tiger/s while
their visit.
Unlike Jim Corbett Tiger Reserve or Kanha Tiger Reserve, Sunderbans Tiger Reserve are located in the eastern
part of India, hence a domestic tourist belonging to northern part of India will be less willing to visit the tiger
reserve plus there are less than 100 tiger population and best chance to see them is in winters when tigers are
sunbathing on the shores as no human entry is allowed on the islands. These disadvantages can be damages for the
tiger reserve as it can lead to bare use of the area which will hamper the conservation awareness, revenue generation
and benefit to the host community.
The least square method is used estimate the trend of tourist footfall in Sunderbans Tiger Reserve for coming
five years as it is the technique to determine the best fit line to the data (Miller, 2006) which will help understand
the future potential of the protected area by predicting the demand among tourist to visit the reserve.
Formula: Y=a+b×x
𝑎=
𝑏=
∑𝑦
𝑛
∑ 𝑥𝑦
𝑥2
Mid − point of X =
∑𝑋
𝑛
Domestic tourist arrival analysis in Sunderbans Tiger Reserve: -
𝑎 = 2761.071429
𝑏 = 203.5362637
𝑀𝑖𝑑 − 𝑝𝑜𝑖𝑛𝑡 𝑜𝑓 𝑋 = 2011
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Table 4: - Domestic Tourist Trend
Year
2004–2005
2005–2006
2006–2007
2007–2008
2008–2009
2009–2010
2010–2011
2011–2012
2012–2013
2013–2014
2014–2015
2015–2016
2016–2017
2017–2018
2018–2019
2019–2020
2020–2021
2021–2022
2022–2023
2023–2024
TOTAL
Total Tourist
X
2004.5
2005.5
2006.5
2007.5
2008.5
2009.5
2010.5
2011.5
2012.5
2013.5
2014.5
2015.5
2016.5
2017.5
2018.5
2019.5
2020.5
2021.5
2022.5
2023.5
14
Y
51032
63158
86908
84714
117724
86973
91581
124146
139532
154119
170417
182426
199955
219809
_
_
_
_
_
_
1772494
Derivation
𝑥 = 𝑋 − 2011
-6.5
-5.5
-4.5
-3.5
-2.5
-1.5
-0.5
0.5
1.5
2.5
3.5
4.5
5.5
6.5
7.5
8.5
9.5
10.5
11.5
12.5
0
𝑥
2
𝑥𝑦
42.25
30.25
20.25
12.25
6.25
2.25
0.25
0.25
2.25
6.25
12.25
20.25
30.25
42.25
-331708
-347369
-391086
-296499
-294310
-130459.5
-45790.5
62073
209298
385297.5
596459.5
820917
1099752.5
1428758.5
227.5
2765334
Trend Value
𝑌 =𝑎+𝑏×𝑥
47597.17143
59752.48571
71907.8
84063.11429
96218.42857
108373.7429
120529.0571
132684.3714
144839.6857
156995
169150.3143
181305.6286
193460.9429
205616.2571
217771.5714
229926.8857
242082.2
254237.5143
266392.8286
278548.1429
Foreign tourist arrival analysis in Sunderbans Tiger Reserve: 𝑎 = 2761.071429
𝑏 = 203.5362637
𝑀𝑖𝑑 − 𝑝𝑜𝑖𝑛𝑡 𝑜𝑓 𝑋 = 2011
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Table 5: - Foreign Tourist Trend
Year
2004–2005
2005–2006
2006–2007
2007–2008
2008–2009
2009–2010
2010–2011
2011–2012
2012–2013
2013–2014
2014–2015
2015–2016
2016–2017
2017–2018
2018–2019
2019–2020
2020–2021
2021–2022
2022–2023
2023–2024
Total
Total Tourist
X
2004.5
2005.5
2006.5
2007.5
2008.5
2009.5
2010.5
2011.5
2012.5
2013.5
2014.5
2015.5
2016.5
2017.5
2018.5
2019.5
2020.5
2021.5
2022.5
2023.5
14
Y
1063
749
1665
2081
2771
2867
3001
3418
3461
3638
3785
3466
3487
3203
38655
Derivation
𝑥 = 𝑋 − 2011
-6.5
-5.5
-4.5
-3.5
-2.5
-1.5
-0.5
0.5
1.5
2.5
3.5
4.5
5.5
6.5
7.5
8.5
9.5
10.5
11.5
12.5
0
𝑥
2
42.25
30.25
20.25
12.25
6.25
2.25
0.25
0.25
2.25
6.25
12.25
20.25
30.25
42.25
xy
-6909.5
-4119.5
-7492.5
-7283.5
-6927.5
-4300.5
-1500.5
1709
5191.5
9095
13247.5
15597
19178.5
20819.5
227.5
46304.5
Trend Value
𝑌 =𝑎+𝑏×𝑥
1438.08571
1641.62198
1845.15824
2048.69451
2252.23077
2455.76703
2659.3033
2862.83956
3066.37582
3269.91209
3473.44835
3676.98462
3880.52088
4084.05714
4287.59341
4491.12967
4694.66593
4898.2022
5101.73846
5305.27473
Result
The results imply continuous rise in the tourist footfall from 2018 – 2019 till 2023 – 2024, shown in Table 4
and Table 5. Even though the significant rise is identified, the level of growth is different. In case of domestic
tourist, the rise from 2018 – 2019 till 2023 – 2024 is 35.469% whereas in case of foreign tourist, the rise from 2018
– 2019 till 2023 – 2024 is 29.902 %.
The previous figures and results imply that the domestic tourist are the prime visitors in the Sunderbans Tiger
Reserve, which is also recognized in other researches (Lyngdoh, Mathur, & Sinha, Tigers, tourists and wildlife:
visitor demographics and experience in three Indian Tiger Reserves, 2017). As for foreign tourist, the figures are
minuscule but they are rising every year which demonstrations increase in interest to visit the Sunderbans Tiger
Reserve.
VII.
CONCLUSION
The results of the study indicate that there is a rising demand among tourist preferring to visit the protected area.
Project Tiger vision and ongoing initiatives led India to have the maximum tiger source sites in the world today.
The initiatives have increased the scope of future of tiger tourism activities in India by conserving and improving
the conditions in and around the tiger reserves. Tiger tourism can contribute by future uplifting the reserves and
improve the socio-economic conditions of the local communities living near and around the tiger reserve. Tourism
in tiger reserves can be a bridge to serve the tourist and conserve the protected area at the same time. Tourist can
experience in a responsible manner and the money raised from the tourism can be invested in helping the local
population, conserving, maintaining and supporting other issues of the tiger reserve for instance providing
concession allowance to the victims of tiger attack (Bredin, Lescureux, & Linnell, 2017).
The study helps to understand the volume of business tiger tourism will bring which the stakeholders can start
working on to obtain best use. Precautions like calculating effective carrying capacity, should be executed in
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order to minimize the negative consequence as Sunderbans is the only mangrove forest in the world which
sustains tiger population.
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