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ABSTRACT
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Do electronic newspaper databases contain all of the stories that appear in the print edition? And does this depend on the database used? To explore these questions, we collected print copies of newspapers from cities across the USA and... more
Do electronic newspaper databases contain all of the stories that appear in the print edition? And does this depend on the database used? To explore these questions, we collected print copies of newspapers from cities across the USA and Canada. We compared coverage of two topics in these newspapers with the coverage obtained from keyword searches in three electronic newspaper
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... from experimental examinations of the effect of ad watch coverage, which find that ad watches do little more than cause citizens to remember the ad message itself more than the reporter's analysis of message accuracy... more
... from experimental examinations of the effect of ad watch coverage, which find that ad watches do little more than cause citizens to remember the ad message itself more than the reporter's analysis of message accuracy (Ansolabehere and Iyengar 1995; Pfau and Louden 1994 ...
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Although conventional wisdom suggests that imbalanced message flows are relatively rare in presidential campaigns, this view relies on the assumption that competing campaigns allocate their advertising similarly. In this research, we show... more
Although conventional wisdom suggests that imbalanced message flows are relatively rare in presidential campaigns, this view relies on the assumption that competing campaigns allocate their advertising similarly. In this research, we show that this assumption is false. We combine ad tracking data from the Wisconsin Advertising Project with a unique collection of survey data on the audience for various program
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Includes bibliographical references and index. isbn 978-0-8071-4293-6 (cloth: alk. paper)isbn 978-0-8071-4295-0 (pdf)isbn 978-0-8071-4296-7 (epub)isbn 978-0-8071-4297-4 (mobi) 1. PresidentsUnited StatesElection1964. 2. Advertising,... more
Includes bibliographical references and index. isbn 978-0-8071-4293-6 (cloth: alk. paper)isbn 978-0-8071-4295-0 (pdf)isbn 978-0-8071-4296-7 (epub)isbn 978-0-8071-4297-4 (mobi) 1. PresidentsUnited StatesElection1964. 2. Advertising, PoliticalUnited ...
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Do electronic newspaper databases contain all of the stories that appear in the print edition? And does this depend on the database used? To explore these questions, we collected print copies of newspapers from cities across the USA and... more
Do electronic newspaper databases contain all of the stories that appear in the print edition? And does this depend on the database used? To explore these questions, we collected print copies of newspapers from cities across the USA and Canada. We compared coverage of two topics in these newspapers with the coverage obtained from keyword searches in three electronic newspaper
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▪ Abstract In the United States, televised political advertising is the main way that modern campaigns communicate with voters. Although political scientists have made great progress in the study of its effects in recent decades, much of... more
▪ Abstract In the United States, televised political advertising is the main way that modern campaigns communicate with voters. Although political scientists have made great progress in the study of its effects in recent decades, much of that progress has come in the area of ...
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... 364 University Ave. Palo Alto CA 94301 ashley@polimetrix.com November 8, 2005 ... 1 Our measure of materialism/post-materialism is based on the basic four-item values battery developed byInglehart (1971) and used extensively in... more
... 364 University Ave. Palo Alto CA 94301 ashley@polimetrix.com November 8, 2005 ... 1 Our measure of materialism/post-materialism is based on the basic four-item values battery developed byInglehart (1971) and used extensively in cross-national survey research. ...
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Page 1. 1 Political Advertising in the 21st Century: The Influence of the YouTube Ad Travis N. Ridout Associate Professor Department of Political Science Washington State University 816 Johnson Tower, Troy Lane Pullman WA 99164-4880... more
Page 1. 1 Political Advertising in the 21st Century: The Influence of the YouTube Ad Travis N. Ridout Associate Professor Department of Political Science Washington State University 816 Johnson Tower, Troy Lane Pullman WA 99164-4880 tnridout@wsu.edu ...
Scholars know too little about the message targeting strategies of political campaigns. There just is not much data on which messages are being targeted to which voters. Although recent efforts have attempted to study this by asking... more
Scholars know too little about the message targeting strategies of political campaigns. There just is not much data on which messages are being targeted to which voters. Although recent efforts have attempted to study this by asking people to save the political mailings they receive, there remains much to learn about candidate message targeting strategies. For instance, do candidates primarily
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Review