Journal: Business Analyst Volume 42, Issue 2, July – December 2021 pp. 117 – 136 ISSN 0973 -211X, A refereed and reviewed journal, catalogued in the ‘Library of Congress’, Washington, D.C. , 2021
Abstract:
This paper explored the consumers’ level of organizational trust in deciding to buy fro... more Abstract:
This paper explored the consumers’ level of organizational trust in deciding to buy from local businesses versus from corporations. This was done by investigating benevolence and integrity as constructs of trust and explored the impact of affective commitment. This paper also explored if demographics namely gender, education level, age, employment status and year in school (if they are currently attending school), had any impact on the consumers’ benevolence, integrity and affective commitment. The result of this study showed that gender did not affect the decision to purchase from local business or from corporation. Age and educational level also did not have any impact of purchase decisions. However, employed participants were committed to businesses that they frequented. Participants who felt that customer service and customer reviews were important felt a higher level of affective commitment towards businesses that they frequented.
Keywords: Trust, Benevolence, Integrity, Affective Commitment, locally owned businesses.
Journal: Business Analyst,
Volume 42, Issue 2, July – December 2021,
pp. 117 – 136,
ISSN 0973 -211X,
A refereed and reviewed journal, catalogued in the ‘Library of Congress’, Washington, D.C. (With Andy Bertsch, James Ondracek, Joanna Claire Miranda, Tyler Boettcher, Briley Crissler, Jacob Burckhard, Tanner Crissler, and Joshua Drew)
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This paper explored the consumers’ level of organizational trust in deciding to buy from local businesses versus from corporations. This was done by investigating benevolence and integrity as constructs of trust and explored the impact of affective commitment. This paper also explored if demographics namely gender, education level, age, employment status and year in school (if they are currently attending school), had any impact on the consumers’ benevolence, integrity and affective commitment. The result of this study showed that gender did not affect the decision to purchase from local business or from corporation. Age and educational level also did not have any impact of purchase decisions. However, employed participants were committed to businesses that they frequented. Participants who felt that customer service and customer reviews were important felt a higher level of affective commitment towards businesses that they frequented.
Keywords: Trust, Benevolence, Integrity, Affective Commitment, locally owned businesses.
Journal: Business Analyst,
Volume 42, Issue 2, July – December 2021,
pp. 117 – 136,
ISSN 0973 -211X,
A refereed and reviewed journal, catalogued in the ‘Library of Congress’, Washington, D.C. (With Andy Bertsch, James Ondracek, Joanna Claire Miranda, Tyler Boettcher, Briley Crissler, Jacob Burckhard, Tanner Crissler, and Joshua Drew)
This paper explored the consumers’ level of organizational trust in deciding to buy from local businesses versus from corporations. This was done by investigating benevolence and integrity as constructs of trust and explored the impact of affective commitment. This paper also explored if demographics namely gender, education level, age, employment status and year in school (if they are currently attending school), had any impact on the consumers’ benevolence, integrity and affective commitment. The result of this study showed that gender did not affect the decision to purchase from local business or from corporation. Age and educational level also did not have any impact of purchase decisions. However, employed participants were committed to businesses that they frequented. Participants who felt that customer service and customer reviews were important felt a higher level of affective commitment towards businesses that they frequented.
Keywords: Trust, Benevolence, Integrity, Affective Commitment, locally owned businesses.
Journal: Business Analyst,
Volume 42, Issue 2, July – December 2021,
pp. 117 – 136,
ISSN 0973 -211X,
A refereed and reviewed journal, catalogued in the ‘Library of Congress’, Washington, D.C. (With Andy Bertsch, James Ondracek, Joanna Claire Miranda, Tyler Boettcher, Briley Crissler, Jacob Burckhard, Tanner Crissler, and Joshua Drew)