The purpose of this research note is to suggest photovoice as a methodology to enhance and vivify... more The purpose of this research note is to suggest photovoice as a methodology to enhance and vivify marginalized voices in marketing research. Specifically, the focus is on LGBTQ+ consumer perspectives during one of the most visible times for this marketing segment: Pride Month. Photovoice is an opportunity for researchers to ask for viewpoints and incorporate consumer perspectives into social marketing research. It puts the researcher in the role of a guide through the research process, while participants lead the data collection, definitions, and analysis through their own images so new voices and perspectives are centered. It is the intention of this article to be a catalyst for encouraging both scholars and practitioners to conduct future photovoice studies in international market research.
Handbook of Research on Urban Tourism and the Impact of the Covid-19 Pandemic, 2022
Prior to the pandemic, more than 42 million individuals visited Las Vegas annually, and 14% were ... more Prior to the pandemic, more than 42 million individuals visited Las Vegas annually, and 14% were from outside the U.S. The number of overseas visitors increased by more than a million people during the decade from 2009-2018. The greatest increase in international visitors came from Brazil, China, South Korea, Argentina, and India. This chapter sought to examine international visitors to Las Vegas with the overarching research question: Why has the international tourist market to Las Vegas increased among specific countries and how can this information be utilized for future marketing purposes in a post-COVID-19 world? The most significant findings highlighted the increases in GDP and GDP per capita of the visitor countries. The city of Las Vegas can better target growth patterns like these to plan for the return of international visitors, along with marketing plans to reinvigorate international tourists to the region following the pandemic.
This study aims to fill the call for more transformative service research (TSR) specifically rela... more This study aims to fill the call for more transformative service research (TSR) specifically related to urban education, poverty, and well-being. The YouthBuild program educates previously uneducated and unemployed "opportunity youth" with construction skills while also progressing toward a GED/HiSet or high school diploma. Three areas, funds of knowledge, reconnection and TSR, are the backbone of this research.
Advisory boards comprised of prominent alumni and community leaders offer time, talent, and treas... more Advisory boards comprised of prominent alumni and community leaders offer time, talent, and treasure to divisions of student affairs at universities throughout the U.S. Resource dependence theory framed this study due to its emphasis on external resources supporting campuses with financial and social capital. This exploratory, qualitative study indicated that advisory boards in student affairs' units were making important contributions in six impactful areas: (1) To provide advice to the vice president of student affairs; (2) To offer financial and social capital; (3) To create a connection between student affairs and institutional advancement; (4) To encourage external stakeholders involvement with undergraduate students; (5) To increase visibility of student affairs beyond campus; and (6) To serve as a model of excellence for the rest of campus. Ironically, although the boards are termed "advisory," this topic was only included in the written documents such as advisory board bylaws, but not in the interviews with university employees who oversaw boards on their campuses. The interviews revealed that the board members were able to bridge connections from communities to campus and vice versa. The linkages were useful for spreading positive news about students and student affairs as well as creating opportunities ranging from internships to finding locations for campus buildings to additional fundraising.
This article uses feminist and empowerment theories as a framework to examine how women in mid-le... more This article uses feminist and empowerment theories as a framework to examine how women in mid-level professional leadership perceive their level of influence and define leadership. Results indicate that empowerment behaviors are central when these women engage in opportunities to influence institutional decision-making, in the ways they identify individuals with power and influence and use their positionality to "move things along."
Kahoot and Poll Everywhere are two examples of rapid audience response systems that impact colleg... more Kahoot and Poll Everywhere are two examples of rapid audience response systems that impact college classes for fun and learning.
Nowhere is a greater fiduciary investment needed than within the state of Nevada. Only 28 percent... more Nowhere is a greater fiduciary investment needed than within the state of Nevada. Only 28 percent of Nevada’s adult population has earned a college degree, the lowest college-degreed rate in the nation. Without state support for higher education, the cost of attendance is placed on students and their families, shifting the burden to the residents of the state through increased tuition and fees and privileging out-of-state students who can pay more in tuition. State support makes college more affordable and thus more attainable for all. Therefore, this policy paper focuses on two main areas: the condition of Nevada state appropriations for higher education and the opportunities and benefits for investing in post-secondary education.
Although the Nevada System of Higher Education (NSHE) student enrollment rates are increasing ann... more Although the Nevada System of Higher Education (NSHE) student enrollment rates are increasing annually, the number and percentage of racial and ethnic minority students who graduate from high school and pursue postsecondary education continues to trail behind national student completion rates. Despite large numbers of racially and ethnically diverse students in Nevada’s primary and secondary schools, our state’s college-going population does not reflect this level of diversity, an issue characterized by educators as a “leaky pipeline” from high school to college.
This volume provided descriptive data to illustrate the current state of faculty representation b... more This volume provided descriptive data to illustrate the current state of faculty representation by tenure-track and contingent status by institutional sector and type. In addition, this issue examined factors driving contingent faculty use, the various roles contingent faculty play, how those roles differ by institutional type, and how institutional researchers collect and disseminate information regarding contingent faculty on their campus. In this chapter, we synthesize the previous seven chapters and discuss several themes that emerged from the chapters. Theme 1—Growth in Contingent Faculty The increased specialized demand for higher education, coupled with decreases in funding for higher education, has resulted in immense growth in the number of contingent faculty members as institutions have sought to be more flexible and increase tuition revenue. 1 Chapter 1 illustrates that this trend spans all institutional types and sectors by disaggregating IPEDS data to explore this topic in a more nuanced way. Specifically, there has been significant growth in the contingent faculty population throughout higher education over the last two decades. Chapter 1 provides a descriptive analysis of the current demographics of contingent faculty by sector, race/ethnicity, gender, and international status. Furthermore, our findings align with the common narrative that women and racial/ethnic minorities are overrepresented within the contingency ranks. Institutional researchers can use Chapter 1 as a benchmark to examine how their institution compares nationally to other institutions within their sector. In Chapter 5 of this volume, Morphew, Ward, and Wolf-Wendel use data from IPEDS as surveys from institutional leaders of independent colleges to show that the immense growth in the number of independent NEW DIRECTIONS FOR INSTITUTIONAL RESEARCH, no. 176
This chapter presents demographic characteristics of contingent faculty across and within higher ... more This chapter presents demographic characteristics of contingent faculty across and within higher education sectors. The descriptive data provide insight into how each sector' s hiring patterns have changed over the past 30 years. Results indicate that regardless of institutional type, the role of contingent faculty has increased and will likely continue to grow.
Innovative Approaches to Educational Leadership. , 2017
Much of the literature on leadership in higher education focuses on traditional governance roles ... more Much of the literature on leadership in higher education focuses on traditional governance roles such as presidents, chancellors, and provosts. Other research focuses entirely on the role of faculty within the shared governance structure of higher education. This book chapter is the culmination of research at the intersection of midlevel managers in higher education who serve as leaders on campus by participating in shared governance.
This article is a review of the book Presidencies Derailed: Why University Leaders Fail and How t... more This article is a review of the book Presidencies Derailed: Why University Leaders Fail and How to Prevent It
Advisory boards typically offer guidance, support, social, and financial capital to academic unit... more Advisory boards typically offer guidance, support, social, and financial capital to academic units within colleges and universities. They are generally comprised of prominent volunteers from the community and appropriate industries or businesses. The results of this exploratory study found that non-alumni advisory board volunteers developed emotional connections and pride in serving the institution similar to alumni. The connections led most of the volunteers who participated in this study to have a high level of engagement with the institution that was meaningful to them and resulted in their desire to continue as volunteers, even without having earned a degree from the institution.
Capital campaigns are intense efforts to build the financial assets of an institution in a specif... more Capital campaigns are intense efforts to build the financial assets of an institution in a specified amount of time. This study provides an empirical view of how changes in leadership affected concomitant capital campaigns at ten colleges and universities. The transitions during these 10 campaigns influenced morale on campus, altered timing of the campaigns, created negative publicity, and caused lost momentum; however, all capital campaigns persisted to meet financial goals despite disruptive transitions. One area of note is the lack of fundraising training and development for provosts, many of whom assume interim or full-time leadership posts after a presidential departure.
Persistence of transfer students is greatly influenced by academic and social integration at rece... more Persistence of transfer students is greatly influenced by academic and social integration at receiving institutions. The purpose of this study was to examine how transfer students and student affairs professionals used Facebook during the initial transition to campus. Findings from 15 different institutional Facebook groups revealed that transfer students integrated more socially, compared with academically, via social media.
The purpose of this research note is to suggest photovoice as a methodology to enhance and vivify... more The purpose of this research note is to suggest photovoice as a methodology to enhance and vivify marginalized voices in marketing research. Specifically, the focus is on LGBTQ+ consumer perspectives during one of the most visible times for this marketing segment: Pride Month. Photovoice is an opportunity for researchers to ask for viewpoints and incorporate consumer perspectives into social marketing research. It puts the researcher in the role of a guide through the research process, while participants lead the data collection, definitions, and analysis through their own images so new voices and perspectives are centered. It is the intention of this article to be a catalyst for encouraging both scholars and practitioners to conduct future photovoice studies in international market research.
Handbook of Research on Urban Tourism and the Impact of the Covid-19 Pandemic, 2022
Prior to the pandemic, more than 42 million individuals visited Las Vegas annually, and 14% were ... more Prior to the pandemic, more than 42 million individuals visited Las Vegas annually, and 14% were from outside the U.S. The number of overseas visitors increased by more than a million people during the decade from 2009-2018. The greatest increase in international visitors came from Brazil, China, South Korea, Argentina, and India. This chapter sought to examine international visitors to Las Vegas with the overarching research question: Why has the international tourist market to Las Vegas increased among specific countries and how can this information be utilized for future marketing purposes in a post-COVID-19 world? The most significant findings highlighted the increases in GDP and GDP per capita of the visitor countries. The city of Las Vegas can better target growth patterns like these to plan for the return of international visitors, along with marketing plans to reinvigorate international tourists to the region following the pandemic.
This study aims to fill the call for more transformative service research (TSR) specifically rela... more This study aims to fill the call for more transformative service research (TSR) specifically related to urban education, poverty, and well-being. The YouthBuild program educates previously uneducated and unemployed "opportunity youth" with construction skills while also progressing toward a GED/HiSet or high school diploma. Three areas, funds of knowledge, reconnection and TSR, are the backbone of this research.
Advisory boards comprised of prominent alumni and community leaders offer time, talent, and treas... more Advisory boards comprised of prominent alumni and community leaders offer time, talent, and treasure to divisions of student affairs at universities throughout the U.S. Resource dependence theory framed this study due to its emphasis on external resources supporting campuses with financial and social capital. This exploratory, qualitative study indicated that advisory boards in student affairs' units were making important contributions in six impactful areas: (1) To provide advice to the vice president of student affairs; (2) To offer financial and social capital; (3) To create a connection between student affairs and institutional advancement; (4) To encourage external stakeholders involvement with undergraduate students; (5) To increase visibility of student affairs beyond campus; and (6) To serve as a model of excellence for the rest of campus. Ironically, although the boards are termed "advisory," this topic was only included in the written documents such as advisory board bylaws, but not in the interviews with university employees who oversaw boards on their campuses. The interviews revealed that the board members were able to bridge connections from communities to campus and vice versa. The linkages were useful for spreading positive news about students and student affairs as well as creating opportunities ranging from internships to finding locations for campus buildings to additional fundraising.
This article uses feminist and empowerment theories as a framework to examine how women in mid-le... more This article uses feminist and empowerment theories as a framework to examine how women in mid-level professional leadership perceive their level of influence and define leadership. Results indicate that empowerment behaviors are central when these women engage in opportunities to influence institutional decision-making, in the ways they identify individuals with power and influence and use their positionality to "move things along."
Kahoot and Poll Everywhere are two examples of rapid audience response systems that impact colleg... more Kahoot and Poll Everywhere are two examples of rapid audience response systems that impact college classes for fun and learning.
Nowhere is a greater fiduciary investment needed than within the state of Nevada. Only 28 percent... more Nowhere is a greater fiduciary investment needed than within the state of Nevada. Only 28 percent of Nevada’s adult population has earned a college degree, the lowest college-degreed rate in the nation. Without state support for higher education, the cost of attendance is placed on students and their families, shifting the burden to the residents of the state through increased tuition and fees and privileging out-of-state students who can pay more in tuition. State support makes college more affordable and thus more attainable for all. Therefore, this policy paper focuses on two main areas: the condition of Nevada state appropriations for higher education and the opportunities and benefits for investing in post-secondary education.
Although the Nevada System of Higher Education (NSHE) student enrollment rates are increasing ann... more Although the Nevada System of Higher Education (NSHE) student enrollment rates are increasing annually, the number and percentage of racial and ethnic minority students who graduate from high school and pursue postsecondary education continues to trail behind national student completion rates. Despite large numbers of racially and ethnically diverse students in Nevada’s primary and secondary schools, our state’s college-going population does not reflect this level of diversity, an issue characterized by educators as a “leaky pipeline” from high school to college.
This volume provided descriptive data to illustrate the current state of faculty representation b... more This volume provided descriptive data to illustrate the current state of faculty representation by tenure-track and contingent status by institutional sector and type. In addition, this issue examined factors driving contingent faculty use, the various roles contingent faculty play, how those roles differ by institutional type, and how institutional researchers collect and disseminate information regarding contingent faculty on their campus. In this chapter, we synthesize the previous seven chapters and discuss several themes that emerged from the chapters. Theme 1—Growth in Contingent Faculty The increased specialized demand for higher education, coupled with decreases in funding for higher education, has resulted in immense growth in the number of contingent faculty members as institutions have sought to be more flexible and increase tuition revenue. 1 Chapter 1 illustrates that this trend spans all institutional types and sectors by disaggregating IPEDS data to explore this topic in a more nuanced way. Specifically, there has been significant growth in the contingent faculty population throughout higher education over the last two decades. Chapter 1 provides a descriptive analysis of the current demographics of contingent faculty by sector, race/ethnicity, gender, and international status. Furthermore, our findings align with the common narrative that women and racial/ethnic minorities are overrepresented within the contingency ranks. Institutional researchers can use Chapter 1 as a benchmark to examine how their institution compares nationally to other institutions within their sector. In Chapter 5 of this volume, Morphew, Ward, and Wolf-Wendel use data from IPEDS as surveys from institutional leaders of independent colleges to show that the immense growth in the number of independent NEW DIRECTIONS FOR INSTITUTIONAL RESEARCH, no. 176
This chapter presents demographic characteristics of contingent faculty across and within higher ... more This chapter presents demographic characteristics of contingent faculty across and within higher education sectors. The descriptive data provide insight into how each sector' s hiring patterns have changed over the past 30 years. Results indicate that regardless of institutional type, the role of contingent faculty has increased and will likely continue to grow.
Innovative Approaches to Educational Leadership. , 2017
Much of the literature on leadership in higher education focuses on traditional governance roles ... more Much of the literature on leadership in higher education focuses on traditional governance roles such as presidents, chancellors, and provosts. Other research focuses entirely on the role of faculty within the shared governance structure of higher education. This book chapter is the culmination of research at the intersection of midlevel managers in higher education who serve as leaders on campus by participating in shared governance.
This article is a review of the book Presidencies Derailed: Why University Leaders Fail and How t... more This article is a review of the book Presidencies Derailed: Why University Leaders Fail and How to Prevent It
Advisory boards typically offer guidance, support, social, and financial capital to academic unit... more Advisory boards typically offer guidance, support, social, and financial capital to academic units within colleges and universities. They are generally comprised of prominent volunteers from the community and appropriate industries or businesses. The results of this exploratory study found that non-alumni advisory board volunteers developed emotional connections and pride in serving the institution similar to alumni. The connections led most of the volunteers who participated in this study to have a high level of engagement with the institution that was meaningful to them and resulted in their desire to continue as volunteers, even without having earned a degree from the institution.
Capital campaigns are intense efforts to build the financial assets of an institution in a specif... more Capital campaigns are intense efforts to build the financial assets of an institution in a specified amount of time. This study provides an empirical view of how changes in leadership affected concomitant capital campaigns at ten colleges and universities. The transitions during these 10 campaigns influenced morale on campus, altered timing of the campaigns, created negative publicity, and caused lost momentum; however, all capital campaigns persisted to meet financial goals despite disruptive transitions. One area of note is the lack of fundraising training and development for provosts, many of whom assume interim or full-time leadership posts after a presidential departure.
Persistence of transfer students is greatly influenced by academic and social integration at rece... more Persistence of transfer students is greatly influenced by academic and social integration at receiving institutions. The purpose of this study was to examine how transfer students and student affairs professionals used Facebook during the initial transition to campus. Findings from 15 different institutional Facebook groups revealed that transfer students integrated more socially, compared with academically, via social media.
This chapter proposes that alternative dissertation formats be considered; namely a more creative... more This chapter proposes that alternative dissertation formats be considered; namely a more creative, flexible model while still maintaining high intellectual standards for the academy. We specifically identify several options in this chapter: a three-paper dissertation with distinct yet cohesive manuscripts suitable for publication in scholarly journals, a lengthy one-paper manuscript, a novel, and a portfolio. The format must be suitable for both the discipline and the future faculty or administrative role.
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college degree, the lowest college-degreed rate in the nation. Without state support for higher education, the cost of attendance is placed on students and their families, shifting the burden to the residents of the state through increased tuition and fees and privileging out-of-state students who can pay more in tuition. State support makes college more affordable and thus more attainable for all. Therefore, this policy paper focuses on two main areas: the condition of Nevada state appropriations for higher education and the opportunities and benefits for investing in post-secondary education.
and pursue postsecondary education continues to trail behind national student completion rates. Despite large numbers of racially and ethnically diverse students in Nevada’s primary and secondary schools, our state’s college-going population does not reflect this level of diversity, an issue characterized by educators as a “leaky pipeline” from high school to college.
college degree, the lowest college-degreed rate in the nation. Without state support for higher education, the cost of attendance is placed on students and their families, shifting the burden to the residents of the state through increased tuition and fees and privileging out-of-state students who can pay more in tuition. State support makes college more affordable and thus more attainable for all. Therefore, this policy paper focuses on two main areas: the condition of Nevada state appropriations for higher education and the opportunities and benefits for investing in post-secondary education.
and pursue postsecondary education continues to trail behind national student completion rates. Despite large numbers of racially and ethnically diverse students in Nevada’s primary and secondary schools, our state’s college-going population does not reflect this level of diversity, an issue characterized by educators as a “leaky pipeline” from high school to college.