Every producer always tries to achieve the goals and objectives through the products they produce... more Every producer always tries to achieve the goals and objectives through the products they produce. The resulting product can be sold or purchased by the end consumer at a price level that provides long-term corporate profits. It is in this framework that each producer must think about marketing its products, long before the product is produced until the product is consumed by the end consumer. This study aims to find out the effect of Brand Image and Price on the Purchasing Power of Property which is mediated by Digital Technology. This study used 91 respondents who were tenants of the Premium Cluster Apartments who used digital technology applications. This study uses Brand Image and Price as independent variables, Digital Technology as a mediating variable, and Purchasing Power as the dependent variable. Data obtained using a questionnaire and processed and analyzed using path analysis techniques. The results show that Brand Image has a positive and significant effect on Digital T...
ABSTRACT The measurement of corporate reputation is a growing issue for practitioners and academi... more ABSTRACT The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measurement in Malaysia. While interest in the development of corporate reputation measurement has gained momentum in the last thirteen years, a precise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a conceptual model for developing an alternative measurement of corporate reputation within the Malaysian context. Literature review, conceptual model, hypotheses development and research methodology are discussed. These will allow companies in Malaysia to develop a new measurement of corporate reputation.
Over the past years tourism industry has been growing and developing rapidly and, as a result, be... more Over the past years tourism industry has been growing and developing rapidly and, as a result, became one of the fastest grooving economic sectors in the world. Such a change has led to the emergence of new types of tourism. The result if this was the appearance of ecotourism. For the first time the term of ecotourism was used by Mexican environmentalist and architect Hector Ceballos-Lascurain in 1983, who gave a rise to the idea of visiting frangible countries, places in a sustainable manner. In 1990 the International Ecotourism Society was established. The purposes of the International Ecotourism Society are to unite communities, to underline the importance of community cooperation, its engagement in facilitating social and environmental sustainability. Ecotourism is quite new tourism phenomenon for the Turkish Republic of Northern Cyprus and Karpaz Peninsula in particular. At the moment, ecotourism is developing in the Karpaz region with the help of the government and tourism organization
The measurement of corporate reputation is a growing issue for practitioners and academics. The c... more The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measurement in Malaysia. While interest in the development of corporate reputation measurement has gained momentum in the last thirteen years, a precise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a conceptual model for developing an alternative measurement of corporate reputation within the Malaysian context. Literature review, conceptual model, hypotheses development and research methodology are discussed. These will allow companies in Malaysia to develop a new measurement of corporate reputation.
This paper set out to develop a conceptual model for testing some relationships between corporate... more This paper set out to develop a conceptual model for testing some relationships between corporate reputation and financial performance in Indonesian banking industry. The relationship between corporate reputation and financial performance are investigated in three ways: the influence of prior financial performance on the current corporate reputation, the influence of current corporate reputation on current financial performance, and the mediating effect of corporate reputation on the relationship between prior financial performance and current financial performance. Literature review, conceptual model, hypotheses development and research methodology are discussed. Practicing this paper instantly would provide information to Indonesian banking companies that will allow them to enlarge their knowledge of this relationship.
Every producer always tries to achieve the goals and objectives through the products they produce... more Every producer always tries to achieve the goals and objectives through the products they produce. The resulting product can be sold or purchased by the end consumer at a price level that provides long-term corporate profits. It is in this framework that each producer must think about marketing its products, long before the product is produced until the product is consumed by the end consumer. This study aims to find out the effect of Brand Image and Price on the Purchasing Power of Property which is mediated by Digital Technology. This study used 91 respondents who were tenants of the Premium Cluster Apartments who used digital technology applications. This study uses Brand Image and Price as independent variables, Digital Technology as a mediating variable, and Purchasing Power as the dependent variable. Data obtained using a questionnaire and processed and analyzed using path analysis techniques. The results show that Brand Image has a positive and significant effect on Digital T...
ABSTRACT The measurement of corporate reputation is a growing issue for practitioners and academi... more ABSTRACT The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measurement in Malaysia. While interest in the development of corporate reputation measurement has gained momentum in the last thirteen years, a precise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a conceptual model for developing an alternative measurement of corporate reputation within the Malaysian context. Literature review, conceptual model, hypotheses development and research methodology are discussed. These will allow companies in Malaysia to develop a new measurement of corporate reputation.
Over the past years tourism industry has been growing and developing rapidly and, as a result, be... more Over the past years tourism industry has been growing and developing rapidly and, as a result, became one of the fastest grooving economic sectors in the world. Such a change has led to the emergence of new types of tourism. The result if this was the appearance of ecotourism. For the first time the term of ecotourism was used by Mexican environmentalist and architect Hector Ceballos-Lascurain in 1983, who gave a rise to the idea of visiting frangible countries, places in a sustainable manner. In 1990 the International Ecotourism Society was established. The purposes of the International Ecotourism Society are to unite communities, to underline the importance of community cooperation, its engagement in facilitating social and environmental sustainability. Ecotourism is quite new tourism phenomenon for the Turkish Republic of Northern Cyprus and Karpaz Peninsula in particular. At the moment, ecotourism is developing in the Karpaz region with the help of the government and tourism organization
The measurement of corporate reputation is a growing issue for practitioners and academics. The c... more The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measurement in Malaysia. While interest in the development of corporate reputation measurement has gained momentum in the last thirteen years, a precise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a conceptual model for developing an alternative measurement of corporate reputation within the Malaysian context. Literature review, conceptual model, hypotheses development and research methodology are discussed. These will allow companies in Malaysia to develop a new measurement of corporate reputation.
This paper set out to develop a conceptual model for testing some relationships between corporate... more This paper set out to develop a conceptual model for testing some relationships between corporate reputation and financial performance in Indonesian banking industry. The relationship between corporate reputation and financial performance are investigated in three ways: the influence of prior financial performance on the current corporate reputation, the influence of current corporate reputation on current financial performance, and the mediating effect of corporate reputation on the relationship between prior financial performance and current financial performance. Literature review, conceptual model, hypotheses development and research methodology are discussed. Practicing this paper instantly would provide information to Indonesian banking companies that will allow them to enlarge their knowledge of this relationship.
Uploads
Papers by Dwi Sunukanto
fastest grooving economic sectors in the world. Such a change has led to the emergence of new types of tourism.
The result if this was the appearance of ecotourism. For the first time the term of ecotourism was used by
Mexican environmentalist and architect Hector Ceballos-Lascurain in 1983, who gave a rise to the idea of
visiting frangible countries, places in a sustainable manner. In 1990 the International Ecotourism Society was
established. The purposes of the International Ecotourism Society are to unite communities, to underline the
importance of community cooperation, its engagement in facilitating social and environmental sustainability.
Ecotourism is quite new tourism phenomenon for the Turkish Republic of Northern Cyprus and Karpaz
Peninsula in particular. At the moment, ecotourism is developing in the Karpaz region with the help of the
government and tourism organization
fastest grooving economic sectors in the world. Such a change has led to the emergence of new types of tourism.
The result if this was the appearance of ecotourism. For the first time the term of ecotourism was used by
Mexican environmentalist and architect Hector Ceballos-Lascurain in 1983, who gave a rise to the idea of
visiting frangible countries, places in a sustainable manner. In 1990 the International Ecotourism Society was
established. The purposes of the International Ecotourism Society are to unite communities, to underline the
importance of community cooperation, its engagement in facilitating social and environmental sustainability.
Ecotourism is quite new tourism phenomenon for the Turkish Republic of Northern Cyprus and Karpaz
Peninsula in particular. At the moment, ecotourism is developing in the Karpaz region with the help of the
government and tourism organization