Jared Hansen

Firms want sales representatives to use social media technologies to connect with relational partners, including customers, suppliers, and other employees. As a result, firms attempt to recruit business students who are experienced with different forms of social media. The focus of this research is on high self-disclosure, low media-richness social media, such as blogging, that works well for central route persuasion. To better understand sales employee participation in blogging, we consider motivation to use sales-and marketing-related ...

Purpose–The purpose of this paper is to provide a more complete theoretical model of retail e-learning assessment module use. The location (ie onsite versus offsite) of assessment and prior experience is treated as moderators between motivation/intention, uses, and value; and differences between subjective and objective value are investigated. Design/methodology/approach–An exploratory, semester-long, single-course experiment was conducted using students (n= 37) from Mexico and the USA enrolled in a retail- ...

Abstract: This paper advances the literature on technology use in educational settings by analyzing the antecedents and an outcome of technology use. The study investigates the role of" form of technology," which is defined here as the location of use (eg, inside or outside the classroom) and the type of use (eg, active or passive). The technology acceptance model is discussed and tested through a pooled sample with the data analyzed using partial least squares regression." Form of technology" was found to moderate the ...