Hadi Zarea

Doubtless, a mutual relationship is gradually established between universities and the society in which the universities will be able to play an active role in socio-economic development. Considering the paramount importance of universities in creating an innovative society, the present study seeks to identify the output performance indicators of universities- which reveal the effectiveness of such universities. In order to identify these indicators, a qualitative approach was used along with a survey whereby the indicators were prioritized based on EFQM model. The results show that categorizing the indicators based on the model could help the applicability of the indicators and could accordingly become a pinning point for future decisions.

With the entrepreneurship mission incorporated into the education and research missions of universities, their role in the economic and social development in societies has increased. Thus, subjects revolving around academic entrepreneurship and knowledge commercialization have drawn the attention of many researchers and politicians in different countries in the world. In Iran, too, the knowledge commercialization phenomenon is in its prime and is in its early stages of taking shape and development. Therefore, this paper aims to identify obstacles and solutions in the commercialization of university research in Iran. The qualitative research method has been used in the form of a case study. The research data collection tools consist of semi-structured interviews. As a compliment of data collection tools, some evidence and documents were also studies. The research statistical population includes all the individuals engaged in knowledge commercialization in the University of Tehran. Tw...

Doubtless, a mutual relationship is gradually established between universities and the society in which the universities will be able to play an active role in socio-economic development. Considering the paramount importance of universities in creating an innovative society, the present study seeks to identify the output performance indicators of universities- which reveal the effectiveness of such universities. In order to identify these indicators, a qualitative approach was used along with a survey whereby the indicators were prioritized based on EFQM model. The results show that categorizing the indicators based on the model could help the applicability of the indicators and could accordingly become a pinning point for future decisions.

Marketing of new products as an important part of the commercialization process, plays a critical role in the success of developer companies. Most new products fail, and in sequence cause the company not to reach the financial and marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization of new products, by studying the Iranian Football Premier League as a context for cooperative marketing alliances among football clubs and business enterprises. Popularity of football clubs has been mentioned as a business platform, for commercialization and marketing of new products, not just by sponsorship, but by involvement of the club in marketing and even some production processes. The paper concentrates on sponsorship status in Iran and measures the success of this practice in clubs that participated in the Iranian Premier League 2008 to 2009. For this purpose, the contract duration, validity and payment on promise have been measured. Results show that sponsorship is usually very short term and supports only a small bulk of club costs. The reliance on governmental aids and unprofessional managers offers, are the main reasons for this failure. Then the structure of marketing in some pioneering football clubs studied as a benchmark for success. In conclusion, researchers suggest the promotion to co-marketing as a strategic alliance between football clubs and sponsors, so that mutual benefit can help football clubs to cover a greater part of their costs and have better usage from their equities, and help the business enterprise to enjoy from popularity of football clubs to exploit the market potential. Study results show that cooperative marketing may offer an entrepreneurial approach to new product commercialization, and will promote the marketing abilities of football clubs.

Today, world competition situation is in a way that organizations need to increase the quality and increase the customer satisfaction, increase the benefit and decrease in outgoings, all at the sometime together. One side, goods prices increase and sever competition in market between goods, and on the other side, complexity in customers attitude and their vary expectations made disaster in management and share increase of the market. So, increase of effects on customer decision procedure as a new attitude in these situations born. Customer decision procedure is a kind of decision- making that is mode by the users. In general, decision-making is recognition processes through selection among different choices. How many criteria are used to analysis by the users? In addition, what kind of criteria do they consider? In addition, to what extent do they emphasize according to their favorites or goods importance. Hierarchic analysis procedure (AHP) is a decision-making with multi criteria ...

Abstract: With the entrepreneurship mission incorporated into the education and research missions of universities, their role in the economic and social development in societies has increased. Thus, subjects revolving around academic entrepreneurship and knowledge ...

ABSTRACT Doubtless, a mutual relationship is gradually established between universities and the society in which the universities will be able to play an active role in socio-economic development. Considering the paramount importance of universities in creating an innovative society, the present study seeks to identify the output performance indicators of universities- which reveal the effectiveness of such universities. In order to identify these indicators, a qualitative approach was used along with a survey whereby the indicators were prioritized based on EFQM model. The results show that categorizing the indicators based on the model could help the applicability of the indicators and could accordingly become a pinning point for future decisions.

With the entrepreneurship mission incorporated into the education and research missions of universities, their role in the economic and social development in societies has increased. Thus, subjects revolving around academic entrepreneurship and knowledge commercialization have drawn the attention of many researchers and politicians in different countries in the world. In Iran, too, the knowledge commercialization phenomenon is in its prime and is in its early stages of taking shape and development. Therefore, this paper aims to identify obstacles and solutions in the commercialization of university research in Iran. The qualitative research method has been used in the form of a case study. The research data collection tools consist of semistructured interviews. As a compliment of data collection tools, some evidence and documents were also studies. The research statistical population includes all the individuals engaged in knowledge commercialization in the University of Tehran. Twe...

This policy review describes the efforts to develop an ecosystem to boost innovation in creative industries. Since the 2017 reimposition of the US-led sanctions on Iran, creative industries in the country emerged as a competitive advantage which could help lessen reliance on foreign countries and generate revenues through self-sufficiency. Accordingly, the Iranian government has invested in creative industries ecosystem to foster entrepreneurship and innovation. This policy review briefly touches on Iran's experiences in the implementation of the policies in this regard.