Universidade Federal de Pernambuco
Tourism and Hospitality Department
Consumer relations are undergoing changes due to the emergence of new digital platforms. This affected several sectors of the economy, including hotels facilities and tourism. Therefore, this study aimed to verify how sensitive consumers... more
Consumer relations are undergoing changes due to the emergence of new digital platforms.
This affected several sectors of the economy, including hotels facilities and tourism. Therefore, this study
aimed to verify how sensitive consumers of hosting services are in relation to the prices charged by hotels,
inns and similar online.. In addition, electronic word-of-mouth (eWOM) and its relationship with the possible risks perceived by consumers during the purchase of these services virtually were evaluated. Therefore,
a quantitative research approach was adopted, with a descriptive nature and unique cross-section. The
sample consisted of 210 individuals, selected using the snowball-sampling technique and interviewed
through a digital survey. These were divided into two subgroups: a) those exposed to positive comments
and b) those exposed to negative comments. The results showed that both groups are concerned about
the risk of privacy/security when booking online accommodation, making it clear that the opinion of other
consumers tends to be taken into account by respondents in order to reduce (or even cancel) the possible
negative consequences of a bad choice. Finally, it was also found that comments left on the internet can
impact the degree of sensitivity of consumers to the variation in prices of accommodation facilities.
This affected several sectors of the economy, including hotels facilities and tourism. Therefore, this study
aimed to verify how sensitive consumers of hosting services are in relation to the prices charged by hotels,
inns and similar online.. In addition, electronic word-of-mouth (eWOM) and its relationship with the possible risks perceived by consumers during the purchase of these services virtually were evaluated. Therefore,
a quantitative research approach was adopted, with a descriptive nature and unique cross-section. The
sample consisted of 210 individuals, selected using the snowball-sampling technique and interviewed
through a digital survey. These were divided into two subgroups: a) those exposed to positive comments
and b) those exposed to negative comments. The results showed that both groups are concerned about
the risk of privacy/security when booking online accommodation, making it clear that the opinion of other
consumers tends to be taken into account by respondents in order to reduce (or even cancel) the possible
negative consequences of a bad choice. Finally, it was also found that comments left on the internet can
impact the degree of sensitivity of consumers to the variation in prices of accommodation facilities.
Latest updates for the ATLAS Event Experiences Project.
Concepts such as the " playable city " provide the basis of concrete projects for cities around the world facing the challenge of reconciling the needs of residents and tourists. By analysing a case study of Recife's initiative within the... more
Concepts such as the " playable city " provide the basis of concrete projects for cities around the world facing the challenge of reconciling the needs of residents and tourists. By analysing a case study of Recife's initiative within the playable city concept, " Playtown " , this paper investigates how digital technologies can play a role in the co-creative remaking of a city, revitalising both its material and socio-cultural fabric, through the means of co-creation processes involving different stakeholders. These co-creative processes help to democratise citizenship as well as tourism (creative) practices, which are becoming more about participation and engagement. The connection to technology also makes the link between tangible and intangible culture more interactive and playful. This paper presents therefore new insights at the crossroads of urban development and creative tourism, by focusing on co-creation around digital technologies.
- by Carla Borba and +1
- •
Resumo: O presente artigo apresenta os resultados de uma pesquisa que teve como objetivo analisar as políticas públicas de cultura e turismo em relação aos produtores de cultura, buscando entender os efeitos das primeiras nos grupos... more
Resumo: O presente artigo apresenta os resultados de uma pesquisa que teve como objetivo analisar as políticas públicas de cultura e turismo em relação aos produtores de cultura, buscando entender os efeitos das primeiras nos grupos tradicionais, focando no caso dos maracatus de Pernambuco. Tratou-se de uma pesquisa etnográfica e documental, com entrevistas aos líderes dos maracatus, agentes culturais e agentes turísticos, assim como análise dos documentos referentes às políticas públicas do estado. Foi possível constatar o direcionamento das políticas públicas para a valorização dos maracatus como produtos culturais e o rebatimento desta ação na revalorização dos maracatus como elementos da cultura local, assim como no empoderamento dos líderes, permitindo sua par-ticipação ativa e criadora dentro dos mecanimos do mercado, com a consequente valorização econômica. A pesquisa limita-se aos grupos pernambucanos poranto os resultados não podem ser generalizados; no entanto acenam com a possibilidade de que este processo possa ser encontrado em referência a outros grupos tradicionais no Brasil, onde este tipo de estudo não tem antecedentes. Public policies for culture and tourism and its influence in the professionalization of traditional performers. Case study with Maracatus at Pernambuco, Brazil Abstract: The article is an outcome of a field research aiming to analyze public policies in tourism and culture and its influence in cultural agents, focussing in traditional performers, in particular Maracatus at Pernambu-co State, Brazil. It was an ethnographical and documental research, where interviews with maracatu leaders were held, as well as with cultural brokers and travel agents; also public policies documents were analyzed. It was possible to confirm the existence of public policies oriented to enhance the value of maracatus as cultural products and the following recognition of maracatus as valuable local culture producers, the empowering of maracatu leaders, and their insertion in market economy. The research is limited to performers in Pernam-buco, so no generalizations are meant, even it is possible to hypothesize that similar processes are taking place with other tradicional performers in Brazil, where this research has not been made before.
- by Carla Borba and +1
- •
- Culture, Cultural Tourism
A special issue of Event Management, featuring papers from the ATLAS Events Group on the role of networks, platforms and communities in events. Includes a number of open access papers.
Concepts such as the “playable city” provide the basis of concrete projects for cities around the world facing the challenge of reconciling the needs of residents and tourists. By analysing a case study of Recife's initiative within... more
Concepts such as the “playable city” provide the basis of concrete projects for cities around the world facing the challenge of reconciling the needs of residents and tourists. By analysing a case study of Recife's initiative within the playable city concept, “Playtown”, this paper investigates how digital technologies can play a role in the co-creative remaking of a city, revitalising both its material and socio-cultural fabric, through the means of co-creation processes involving different stakeholders. These co-creative processes help to democratise citizenship as well as tourism (creative) practices, which are becoming more about participation and engagement. The connection to technology also makes the link between tangible and intangible culture more interactive and playful. This paper presents therefore new insights at the crossroads of urban development and creative tourism, by focusing on co-creation around digital technologies.