- Researcher of Culture, Tourism, Creativity and innovationedit
Research Interests:
Concepts such as the " playable city " provide the basis of concrete projects for cities around the world facing the challenge of reconciling the needs of residents and tourists. By analysing a case study of Recife's initiative within the... more
Concepts such as the " playable city " provide the basis of concrete projects for cities around the world facing the challenge of reconciling the needs of residents and tourists. By analysing a case study of Recife's initiative within the playable city concept, " Playtown " , this paper investigates how digital technologies can play a role in the co-creative remaking of a city, revitalising both its material and socio-cultural fabric, through the means of co-creation processes involving different stakeholders. These co-creative processes help to democratise citizenship as well as tourism (creative) practices, which are becoming more about participation and engagement. The connection to technology also makes the link between tangible and intangible culture more interactive and playful. This paper presents therefore new insights at the crossroads of urban development and creative tourism, by focusing on co-creation around digital technologies.
Latest updates for the ATLAS Event Experiences Project.
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Resumen: El objetivo general de la investigación fue analizar cómo es el uso de la red social Instagram por parte de seis proveedores de servicios turísticos gastronómicos de la ciudad de Recife. El marco teórico utilizado como soporte... more
Resumen: El objetivo general de la investigación fue analizar cómo es el uso de la red social Instagram por parte de seis proveedores de servicios turísticos gastronómicos de la ciudad de Recife. El marco teórico utilizado como soporte argumentativo fue el marketing digital, redes sociales y sus servicios turísticos. Es una investigación de naturaleza cualitativa e interpretativa que se valió de la netnografía y la observación no participante para analizar el contenido publicado en los perfiles de Instagram durante un período de dos meses, así como de entrevistas semiestructuradas con los propietarios y administradores de establecimientos. En general, se observó que las fotos más populares en los perfiles analizados son los platos y menús promocionales. Los clientes que reciben respuestas a sus comentarios se muestran más satisfechos. También fue posible diferenciar los restaurantes que utilizan la red social para la difusión y el contacto más cercano con los consumidores y los que la usan sólo para la divulgación. Abstract: Eating Virtually with Eyes: A Study on the Use of the Instagram of Tourism Service Providers of Gastronomy in Recife, Brazil. The main objective of the research was to analyze the use of the Instagram social network for six gastronomic tourist service providers among its clients in the city of Recife. The theoretical framework used as an argumentative support was digital marketing, social networks and the use of social networks in tourist services. As a methodological procedure, considering the qualitative and interpretive research approach, netnography and non-participant observation were performed to analyze the content published in the Instagram profiles during a period of two months, as well as semi-structured interviews with the owners and managers of the organizations. In general, it was observed that the most " like clicks " photos in the profiles analyzed are those of the restaurant´s plates and promotional menu information. Customers who receive positive responses from the organizations to their comments seem to be more satisfied. It was also possible to differentiate restaurants that use the social network for dissemination/promotion and to establish a closest contact with their consumers and those that use only for dissemination/promotion.
Research Interests:
Concepts such as the “playable city” provide the basis of concrete projects for cities around the world facing the challenge of reconciling the needs of residents and tourists. By analysing a case study of Recife's initiative within... more
Concepts such as the “playable city” provide the basis of concrete projects for cities around the world facing the challenge of reconciling the needs of residents and tourists. By analysing a case study of Recife's initiative within the playable city concept, “Playtown”, this paper investigates how digital technologies can play a role in the co-creative remaking of a city, revitalising both its material and socio-cultural fabric, through the means of co-creation processes involving different stakeholders. These co-creative processes help to democratise citizenship as well as tourism (creative) practices, which are becoming more about participation and engagement. The connection to technology also makes the link between tangible and intangible culture more interactive and playful. This paper presents therefore new insights at the crossroads of urban development and creative tourism, by focusing on co-creation around digital technologies.
Research Interests:
Resumo: O presente artigo apresenta os resultados de uma pesquisa que teve como objetivo analisar as políticas públicas de cultura e turismo em relação aos produtores de cultura, buscando entender os efeitos das primeiras nos grupos... more
Resumo: O presente artigo apresenta os resultados de uma pesquisa que teve como objetivo analisar as políticas públicas de cultura e turismo em relação aos produtores de cultura, buscando entender os efeitos das primeiras nos grupos tradicionais, focando no caso dos maracatus de Pernambuco. Tratou-se de uma pesquisa etnográfica e documental, com entrevistas aos líderes dos maracatus, agentes culturais e agentes turísticos, assim como análise dos documentos referentes às políticas públicas do estado. Foi possível constatar o direcionamento das políticas públicas para a valorização dos maracatus como produtos culturais e o rebatimento desta ação na revalorização dos maracatus como elementos da cultura local, assim como no empoderamento dos líderes, permitindo sua par-ticipação ativa e criadora dentro dos mecanimos do mercado, com a consequente valorização econômica. A pesquisa limita-se aos grupos pernambucanos poranto os resultados não podem ser generalizados; no entanto acenam com a possibilidade de que este processo possa ser encontrado em referência a outros grupos tradicionais no Brasil, onde este tipo de estudo não tem antecedentes. Public policies for culture and tourism and its influence in the professionalization of traditional performers. Case study with Maracatus at Pernambuco, Brazil Abstract: The article is an outcome of a field research aiming to analyze public policies in tourism and culture and its influence in cultural agents, focussing in traditional performers, in particular Maracatus at Pernambu-co State, Brazil. It was an ethnographical and documental research, where interviews with maracatu leaders were held, as well as with cultural brokers and travel agents; also public policies documents were analyzed. It was possible to confirm the existence of public policies oriented to enhance the value of maracatus as cultural products and the following recognition of maracatus as valuable local culture producers, the empowering of maracatu leaders, and their insertion in market economy. The research is limited to performers in Pernam-buco, so no generalizations are meant, even it is possible to hypothesize that similar processes are taking place with other tradicional performers in Brazil, where this research has not been made before.
Research Interests:
A special issue of Event Management, featuring papers from the ATLAS Events Group on the role of networks, platforms and communities in events. Includes a number of open access papers.