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Why Apple’s ‘Crush’ ad is so misguided

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Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news.

This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, as well as Tandem OLED and a new M4 chip for the iPad Pro. But its ad for the new iPad Pro made the biggest waves from the event, for all the wrong reasons. For Apple completionists, we compiled all of the new announcements in case you missed it. 

In the world of EVs, the embattled Fisker Ocean is facing yet another federal safety probe. The National Highway Traffic Safety Administration (NHTSA) has opened a fourth investigation into the SUV surrounding claims of “inadvertent Automatic Emergency Braking.”

AI deepfakes took center stage at this year’s Met Gala. AI-generated images of Katy Perry and Rihanna, neither of whom attended the event, went viral on X. A good reminder that we can’t believe everything we see online.

It’s been a big week. Let’s get into it.

News

New updates from OpenAI: On Monday at 10 a.m. PT, OpenAI will demo new features for both ChatGPT and GPT-4. CEO Sam Altman denied reports that the company was preparing to announce a rival search engine product ahead of Google’s I/O conference. Read more

Say hello to the portal: A new, always-on video portal lets people in New York City and Dublin interact in real time. Portals.org, the organization behind the project, wants it to encourage people to interact with one another “above borders and prejudices.” Read More

OpenAI explores allowing AI porn: The company released a new NSFW policy intended to start a conversation about how it might allow explicit images and text in its AI products. But can we trust OpenAI — or any generative AI vendor — to do it right? Read More

Cops can’t use Microsoft’s AI tool: Microsoft has reaffirmed its ban on U.S. police departments from using generative AI for facial recognition through its enterprise-focused tool: Azure OpenAI Service. Read More

Dorsey says bye to Bluesky: Ex-Twitter CEO Jack Dorsey revealed on X that he is no longer on Bluesky’s board. In a statement, the company thanked Dorsey for his help funding Bluesky and said they are actively looking to replace his seat. Read More

Is Gen Z ditching Tinder for Hinge?: Match Group released its first-quarter earnings report, which shows a steady decline of Tinder’s paying user base. But Hinge is on track to become a “$1 billion revenue business,” in part due to its à la carte offerings for price-conscious Gen Zers. Read More

Spotify paywalls lyrics: The music streamer quietly confirmed that it has started moving its lyrics feature behind a paywall in an attempt to entice more users to migrate to its Premium subscription service, invoking the ire of users. Read More

Analysis

Apple’s “Crush” ad is disgusting: Devin Coldewey says Apple’s latest ad that crushes analog creative tools into an iPad Pro missed the mark. Apple has since apologized and canceled plans to televise it. Read More

How Newchip’s bankruptcy threatened thousands of startups: Mary Ann Azevedo and Christine Hall report on startup accelerator Newchip’s fall from grace and the ripple effects on its founders — including those who lost their companies in the fallout. Read More

Is rabbit’s R1 really that bad?: Much has been said about rabbit’s ambitious R1 AI assistant and it not living up to its promises. Devin argues that even though it likely shipped too early, an experimental device like this is a fun look at a possible future. Read More

More TechCrunch

The first defense startup to receive backing from Y Combinator, Ares Industries, launched earlier this week. In a post on the YC website, the startup outlined a vision to build…

Y Combinator backs its first defense startup, Ares Industries

Pavel Durov, founder and CEO of messaging app Telegram, was arrested on Saturday evening while leaving his private jet at France’s Le Bourget airport, as initially reported by French television…

Telegram founder Pavel Durov arrested in France

The Port of Seattle, which also operates the Seattle-Tacoma International Airport, said it was hit with a “possible cyberattack” that appeared to affect websites and phone systems. The port first…

The Port of Seattle and Sea-Tac Airport say they’ve been hit by ‘possible cyberattack’

Travly is a new social-first discovery and hotel booking platform designed to cater to the growing number of travelers who rely on short-form video content for trip ideas.  The platform…

Travly lets travelers submit videos for a chance to earn a 5% commission from hotel bookings

As AI developers and others start to think more deeply about how computers and people intersect, Stephan Wolfram says it is becoming a much more of a philosophical exercise

Stephen Wolfram thinks we need philosophers working on big questions around AI

Featured Article

The 12 biggest take-private PE acquisitions so far this year in tech

A roundup of the year’s billion-dollar take-private deals in the technology sector.

The 12 biggest take-private PE acquisitions so far this year in tech

Eruditus, an Indian edtech startup, is in advanced stages of talks to secure about $150 million in new funding, two sources familiar with the matter told TechCrunch, in what would…

TPG nears $150M funding in India’s Eruditus at $2.3B valuation

Apple will be unveiling new products on September 10, with the announced phones going on sale on September 20, according to a report from Bloomberg’s Mark Gurman. That lineup will…

Apple reportedly announcing iPhone 16 lineup and more on Sept. 10

Featured Article

The fallout after Bolt’s aggressive fundraising attempt has been wild

After fintech Bolt surprised the industry with a leaked term sheet that revealed it is trying to raise at a $14 billion valuation, things got weird.

The fallout after Bolt’s aggressive fundraising attempt has been wild

Boeing’s Starliner mission is coming back to Earth — empty. After months of data analysis and internal deliberation, NASA leadership announced today that Starliner will be coming back to Earth…

Starliner will return to Earth uncrewed, astronauts staying on ISS until February

A surprising number of “iPad kids” — aka Generation Alpha’s 7- to 9-year-old demographic — are using X, according to new data from parental control software maker Qustodio. The firm…

Do you know where your children are? Maybe on X

This week, Google joined a $250 million deal with the state of California to support California newsrooms. While the deal offers a much-needed cash infusion for an industry that’s seen…

Google just made a $250M deal with California to support journalism — here’s what it means

A court order recently forced Elon Musk’s X to reveal its full list of shareholders, as of June 2023, to the public. Many of the recognizable tech industry names had…

X shareholders as of June 2023 included funds tied to Bill Ackman, Binance, and Sean ‘Diddy’ Combs

Featured Article

VCs are so eager for AI startups, they’re buying into each others’ SPVs at high prices

VCs are increasingly buying shares of late-stage startups on the secondary market as they try to get pieces of the hottest ones — especially AI companies. But they are also increasingly doing so through financial instruments called special purpose vehicles (SVPs). Some of those SPVs are becoming such hot commodities…

VCs are so eager for AI startups, they’re buying into each others’ SPVs at high prices

Featured Article

The top AI deals in Europe this year

Cumulatively, there have been more than 1,700 funding rounds for AI startups in Europe so far in 2024.

The top AI deals in Europe this year

After two years of building the company, the company quietly launched its beta in June and is officially announcing it today, right here, in TechCrunch. 

The founder building a wealth-management product her grandmother would have loved

From the looks of things, companies in the category — including Agility Robotics and Formlogic — can’t hire quickly enough.

These 74 robotics companies are hiring

Automatically disappearing posts on social networks could be handy for users who have a habit of deleting their posts through third-party tools, or if the context of those posts is…

Threads confirms it is experimenting with ephemeral posts

Two former OpenAI researchers who resigned this year over safety concerns say they are disappointed but not surprised by OpenAI’s decision to oppose California’s bill to prevent AI disasters, SB…

‘Disappointed but not surprised’: Former employees speak on OpenAI’s opposition to SB 1047

Neil Mehta, the VC behind the acquisition of a string of properties on San Francisco’s tony Fillmore Street, made waves earlier this week for reportedly throwing long-established local restaurants to…

VC Neil Mehta, who’s quietly nabbing prized SF property, plans a “Y Combinator for restaurants”

RealPage, which makes property management software, was sued Friday by the U.S. Justice Department and eight attorneys general for allegedly helping apartment and building managers around the country collude to…

Justice Department sues RealPage over allegedly helping landlords collude to drive up rents

Colorful Capital’s co-founders, William Burckart and Megan Kashner, declined to comment. 

Colorful Capital will stop trying to raise for a fund

Andrew Ng is stepping down from his role as CEO at Landing AI, the computer vision platform he founded in 2017. Dan Maloney, formerly the COO, will take the reins…

Andrew Ng steps back at Landing AI after announcing new fund

AI models are being applied to every dataset under the sun, but are inconsistent in their outcomes. This is as true in the medical world as anywhere else, but a…

Piramidal’s foundation model for brainwaves could supercharge EEGs

No two businesses are the same, and that’s good news: As we saw again this week, it opens up space for companies to try opposite approaches, join forces or challenge…

M&A can open up the playing field for the competition

Featured Article

Marc Andreessen’s family plans to build a ‘visionary’ subdivision near the proposed California Forever utopia city

Marc Andreessen’s family is planning to build a large housing development near the proposed California Forever city.

Marc Andreessen’s family plans to build a ‘visionary’ subdivision near the proposed California Forever utopia city

EV startup Canoo’s chief technology officer Sohel Merchant has left the company, two people familiar with his departure have told TechCrunch. Merchant was one of the members of Canoo’s founding…

Canoo’s chief technology officer is out amid wider reorg

A company spokesperson for the oil drilling and fracking giant declined to name the executive overseeing cybersecurity, if any.

Halliburton shuts down systems after cyberattack

The move is an effort to squeeze additional revenue from second-hand products, over concerns that cheaper, slightly used bikes, treadmills and rowers could cannibalize used sales.

Peloton adds $95 activation fee for used equipment

Time is running out! These are the last hours to save up to $600 on TechCrunch Disrupt 2024 tickets — offer ends tonight at 11:59 p.m. PT. Join 10,000+ startup…

Last day for massive ticket savings to TechCrunch Disrupt 2024