Ginger Radonjic
Stockholm University, Humanitiies, Graduate Student
- Currently a freelance writer. Journalism, blogging, and research papers.edit
Research Interests:
Zara, currently the biggest fashion retailer in the world, has set itself apart from its competitors in many ways. How did a company that does virtually no advertising grow into a multi-billion-dollar business, ranking as the... more
Zara, currently the biggest fashion retailer in the world, has set itself apart from its competitors in many ways. How did a company that does virtually no advertising grow into a multi-billion-dollar business, ranking as the highest-grossing retailer in the world?
In this paper we will explore just what is it that makes Zara unique and what is its secret to success.
This module should be applied to the opening of a new store in Dubai.
In this paper we will explore just what is it that makes Zara unique and what is its secret to success.
This module should be applied to the opening of a new store in Dubai.
Research Interests:
The goal of this project is to analyze the American tech company Apple. I have reviewed its past and present campaigns and examined their strengths and weaknesses. The company itself was extensively analyzed including its background, SWOT... more
The goal of this project is to analyze the American tech company Apple. I have reviewed its past and present campaigns and examined their strengths and weaknesses. The company itself was extensively analyzed including its background, SWOT analysis, placement, market share etc. The major competitors were pointed out – both their weaknesses and potential threatening strengths evaluated.