Mihaela Vorvoreanu

ABSTRACT The exponentially growing data in every aspect of human lives is offering both opportunities to gain unprecedented insights and challenges for designing efficient discovery experiences. To respond to the challenge of dealing with big data, our work is designing a web-based, knowledge mining and interactive visualization platform that allows users to interactively synthesize, mine, and visualize large-scale data. In this paper, we extend the classic information retrieval concept of information seeking to more general insight discovery behavior. Our approach is to focus on user's insight discovery workflow rather than data per se. User interviews were conducted to extract workflows and specific requirements to inform and direct design decisions.

ABSTRACT Purpose ‐ This research aims to investigate the current patterns of social media adoption for marketing in the restoration industry and analyse the strategies used by those restoration companies that have adopted social media. Social media marketing has been proven as a cost-effective way to engage new customers, and especially useful for small businesses. The disaster "restoration industry" is the special sector of general contracting that serves both commercial and residential property owners in terms of restoring their disaster-affected property. The restoration industry is characterised by small-business domination and constant need of new customers to survive in the market. Many restoration contractors have started adopting social media for marketing. However, goals and social media marketing strategies have not yet been clearly articulated. Design/methodology/approach ‐ Data were collected through a systematic content analysis (CA) of sample restoration companies' Facebook and Twitter posts over a 30-day study period. After a preliminary investigation of the industry, the researchers selected the Restoration Industry Association (RIA) member companies, as the research population. Sixty companies were randomly selected from the 1,165 RIA member companies, which equals to 5 per cent of the population. Reliability was tested statistically using Cohen's Kappa. Findings ‐ Three levels of adoption were derived from the data: active users, non-active users and non-adopters. More than half of the sample companies were found to have adopted at least one social media channel for marketing. However, only 26 out of the 60 sample companies were active on the social media that they have adopted. Active adopters showed, on average, relatively frequent usage patterns, with 10 Facebook posts and 37 tweets in a 30-day period. Sampled restoration companies which were active social media users posted mostly announcements and educational information of Facebook and used Twitter for news and direct interaction with customers. The observed companies revealed a mix of business-relevant content and personalised content including personal greetings, sharing of photos about holidays and fun events. Research limitations/implications ‐ Three levels of adoption were derived from the data: active users, non-active users and non-adopters. More than half of the sample companies were found to have adopted at least one social media channel for marketing. However, only 26 out of the 60 sample companies were active on the social media that they have adopted. Active adopters showed, on average, relatively frequent usage patterns, with 10 Facebook posts and 37 tweets in a 30-day period. Sampled restoration companies that were active social media users posted mostly announcements and educational information of Facebook and used Twitter for news and direct interaction with customers. The observed companies revealed a mix of business-relevant content and personalised content including personal greetings, sharing of photos about holidays and fun events. Practical implications ‐ The results showed that social media adoption has not yet penetrated the restoration industry ‐ the adoption rate of 65 per cent is significantly lower than the 77 per cent of companies in all industries. In-depth CA of active social media users revealed patterns of engagement on Facebook and Twitter. This paper built on those patterns to emphasise strategies restoration companies can use to build interpersonal relationships and trust, which can lead to increased word-of-mouth recommendations; facilitate customer contact through a cross-linking strategy; and engage in simple methods for search engine optimisation. These strategic recommendations are grounded in existing practices and, therefore, are feasible and accessible for disaster restoration companies. Originality/value ‐ The research results showed how the construction industry, especially small businesses, has adopted social media for marketing. A snapshot of the industry's level of social media adoption for marketing strategy can provide a useful reference point about the industry's practices and potential future directions. This paper provides suggestions about effective social media marketing strategies. The paper also illustrates the use of CA as a promising method for research in construction management.

Characterizing the existing funding portfolio of a federal agency is difficult due to the number, complexity, and diversity of funded projects and associated metadata. Determining the impact of a funded project can be even more challenging, especially in terms of qualifying the return on investment of the research activity. Deep Insights Anywhere, Anytime (DIA2) is an interactive data-mining and Web-based visualization platform that makes it easy to access and understand funding portfolios. The authors performed an assessment of DIA2's usability and asked users at the US National Science Foundation how DIA2 can provide meaningful representations that contribute to determining the impact of a research portfolio. Their results show that DIA2 has good usability, and the study participants identified several indicators of impact as a result of the visualizations that can be realized through DIA2.

Abstract—This paper establishes the need for including online identity management literacy in undergraduate education, as part of preparing students for entering the job market. It discusses the impact of online information on employment, and presents original interview data about engineering and technology undergraduate students' online identity management practices.

The rapid growth of the UX profession has led to an increased need for qualified practitioners and a proliferation of UX educational programs offered in both academia and industry. In this note, we present the design and initial evaluation of a new studio-based undergraduate program in UX—the first of its kind at a large, research-intensive US university. The program includes several curricular innovations, such as an integrated studio pedagogy in which six topical strands are interwoven across two types of studios. These studios are interconnected and span five semesters of the undergraduate experience. We present the curriculum model and the foundational principles that informed its design. We describe the two types of studios and their interconnection, and present early evaluation data showing that students are building valuable skills. The program described in this note provides a trailblazing model for UX pedagogy at the undergraduate level.