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Henard et al., 2014 - Google Patents

All you need is love? Communication insights from pop music's number-one hits

Henard et al., 2014

Document ID
9832293807828036561
Author
Henard D
Rossetti C
Publication year
Publication venue
Journal of Advertising Research

External Links

Snippet

In response to calls for further investigation on the role of music and advertising, the authors of the current study analyzed popular music's most successful songs over a 50-year period (1960-2009). The current paper uses a combination of quantitative and qualitative …
Continue reading at www.tandfonline.com (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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