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Leung et al., 2019 - Google Patents

Enhancing online-to-offline specific customer loyalty in beauty industry

Leung et al., 2019

Document ID
7880168918333935364
Author
Leung P
Wu C
Ip W
Ho G
Publication year
Publication venue
Enterprise Information Systems

External Links

Snippet

Customer loyalty is one of the core values for business success in beauty industry; however, there is insufficient research on weighing the importance of critical factors contributing to customer loyalty for the industry. This study, for the first time, investigates and ranks …
Continue reading at www.tandfonline.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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