Fu Tsang et al., 2010 - Google Patents
Measuring e-service quality for online travel agenciesFu Tsang et al., 2010
- Document ID
- 6285954901845163578
- Author
- Fu Tsang N
- Lai M
- Law R
- Publication year
- Publication venue
- Journal of Travel & Tourism Marketing
External Links
Snippet
Online travel agencies face intense competition, and thus have a great need to evaluate the e-service quality of their websites to succeed or even just to survive. The present study explores the underlying dimensions used by online customers to evaluate the e-service …
- 230000004043 responsiveness 0 abstract description 33
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