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Amarasekara et al., 2016 - Google Patents

Exploring risk and fraud scenarios in affiliate marketing technologies from the advertisers perspective

Amarasekara et al., 2016

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Document ID
7241010155582660754
Author
Amarasekara B
Mathrani A
Publication year
Publication venue
arXiv preprint arXiv:1606.01428

External Links

Snippet

Affiliate Marketing (AM) has become an important and cost effective tool for e-commerce. There are numerous risks and vulnerabilities that are typically associated with AM. Though a well-planned AM model can greatly benefit the e-commerce strategies of an enterprise, a …
Continue reading at arxiv.org (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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