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Smith, 2018 - Google Patents

Successful Marketing Strategies Employed by Traditional AM/FM Radio Stations

Smith, 2018

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Document ID
4133946778411657403
Author
Smith S
Publication year

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Snippet

An increase in Internet radio adverting spending is negatively affecting the revenue of traditional radio stations. Some general managers and sales directors at traditional radio stations lack marketing strategies to compete effectively with Internet radio. Grounded by the …
Continue reading at scholarworks.waldenu.edu (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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