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Ragini, 2016 - Google Patents

Student recruitment in the higher education sector of New Zealand: Comparison of traditional versus social media marketing

Ragini, 2016

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Document ID
7620677787711161321
Author
Ragini Y
Publication year

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Snippet

Higher Education is increasingly using both traditional media and social media, and this thesis compares the effectiveness of specific traditional media and social media platforms (Facebook, Twitter, LinkedIn and YouTube) used by New Zealand Higher Education to …
Continue reading at www.researchbank.ac.nz (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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