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Csordás et al., 2014 - Google Patents

The attributes of social media as a strategic marketing communication tool

Csordás et al., 2014

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Document ID
399449878093651314
Author
Csordás T
Markos-Kujbus Ã
Gáti M
Publication year
Publication venue
Journalism and Mass Communication

External Links

Snippet

New digital trends are transforming the media industry landscape, modifying elemental characteristics and attitudes of companies as well as of consumers. Firms often claim that their presence in social media (SM) is a key element to success. SM helps companies …
Continue reading at unipub.lib.uni-corvinus.hu (PDF) (other versions)

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