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Lipschultz, 2019 - Google Patents

Social media measurement and management: Entrepreneurial digital analytics

Lipschultz, 2019

Document ID
1964956573341546709
Author
Lipschultz J
Publication year

External Links

Snippet

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media …
Continue reading at www.taylorfrancis.com (other versions)

Classifications

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