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Peddecord et al., 2008 - Google Patents

Can movie theater advertisements promote health behaviors? Evaluation of a flu vaccination pilot campaign

Peddecord et al., 2008

Document ID
3558709771379393947
Author
Peddecord K
Jacobson I
Engelberg M
Kwizera L
Macias V
Gustafson K
Publication year
Publication venue
Journal of health communication

External Links

Snippet

As part of a multimedia campaign to promote annual influenza vaccination, three slides were shown as part of the slide show of advertisements prior to the beginning of previews in movie theaters in San Diego County. Intercept surveys were conducted following the movie …
Continue reading at www.tandfonline.com (other versions)

Classifications

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