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Dong et al., 2024 - Google Patents

Tales of two channels: Digital advertising performance between AI recommendation and user subscription channels

Dong et al., 2024

View PDF
Document ID
6432209772551942469
Author
Dong B
Zhuang M
Fang E
Huang M
Publication year
Publication venue
Journal of Marketing

External Links

Snippet

Although in-feed advertising is popular on mainstream platforms, academic research on it is limited. Platforms typically deliver organic content through two methods: subscription by users or recommendation by artificial intelligence. However, little is known about the ad …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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