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Farrelly et al., 1997 - Google Patents

Integrating sports sponsorship into the corporate marketing function: an international comparative study

Farrelly et al., 1997

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Document ID
17414035909838060506
Author
Farrelly F
Quester P
Burton R
Publication year
Publication venue
International Marketing Review

External Links

Snippet

While sports sponsorship has attracted strong interest and increasing investment from marketing professionals, the literature seldom investigates empirically the process by which sports sponsorship decisions are made. Using a survey of sponsorship decision makers in …
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