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Mohammed et al., 2012 - Google Patents

How do online advertisements affects consumer purchasing intention: Empirical evidence from a developing country

Mohammed et al., 2012

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Document ID
16660218675715867599
Author
Mohammed A
Alkubise M
Publication year
Publication venue
European journal of business and management

External Links

Snippet

The size and range of online advertisement is increasing dramatically. Businesses are spending more on online advertisement than before. Understanding the factors that influence online advertisement effectiveness is crucial. While much research has addressed …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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