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Kursan et al., 2010 - Google Patents

Business intelligence: The role of the internet in marketing research and business decision-making

Kursan et al., 2010

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Document ID
14525567395783729411
Author
Kursan I
Mihić M
Publication year
Publication venue
Management: journal of contemporary management issues

External Links

Snippet

Sažetak The purpose of this paper is to point out the determinants of the business intelligence discipline, as applied in marketing practice. The paper examines the role of the Internet in marketing research and its implications on the business decision-making …
Continue reading at hrcak.srce.hr (PDF) (other versions)

Classifications

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