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Allen et al., 2001 - Google Patents

E‐commerce marketing strategies: an integrated framework and case analysis

Allen et al., 2001

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Document ID
14017817139372326159
Author
Allen E
Fjermestad J
Publication year
Publication venue
Logistics information management

External Links

Snippet

Demonstrates the usefulness of the traditional marketing model in developing e‐commerce marketing strategies. Discusses four e‐commerce frameworks and integrates them with the traditional marketing model (product, price, promotion, and distribution) to develop a …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q20/00—Payment architectures, schemes or protocols
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes

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