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Lynch et al., 2001 - Google Patents

The global internet shopper: evidence from shopping tasks in twelve countries

Lynch et al., 2001

Document ID
3511487521343241173
Author
Lynch P
Kent R
Srinivasan S
Publication year
Publication venue
Journal of advertising research

External Links

Snippet

Globally, the characteristics of a website that are critical to increasing the likelihood that customers will shop at that site and will come back for future purchases are largely unknown. Actual shopping tasks by 299 respondents from 12 countries indicate that site quality, trust …
Continue reading at www.tandfonline.com (other versions)

Classifications

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