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Cannon, 2001 - Google Patents

Addressing new media with conventional media planning

Cannon, 2001

View PDF
Document ID
12831862583024888564
Author
Cannon H
Publication year
Publication venue
Journal of Interactive Advertising

External Links

Snippet

Accepted industry wisdom is that many new, and particularly Internet, media cannot be addressed through conventional media planning procedures. This paper takes a contrary position. It not only argues that new media can be addressed through conventional planning …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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