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Luzon et al., 2022 - Google Patents

Dynamic budget allocation for social media advertising campaigns: optimization and learning

Luzon et al., 2022

Document ID
8305496979491088387
Author
Luzon Y
Pinchover R
Khmelnitsky E
Publication year
Publication venue
European Journal of Operational Research

External Links

Snippet

This paper suggests a method for optimizing a dynamic budget allocation policy for an advertising campaign posted through a social network (eg, Facebook, Instagram). The method, which considers unique features of social network marketing, yields an optimal …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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