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Tagami et al., 2014 - Google Patents

Filling context-ad vocabulary gaps with click logs

Tagami et al., 2014

View PDF
Document ID
12090889193142400233
Author
Tagami Y
Hotta T
Tanaka Y
Ono S
Tsukamoto K
Tajima A
Publication year
Publication venue
Proceedings of the 20th ACM SIGKDD international conference on Knowledge discovery and data mining

External Links

Snippet

Contextual advertising is a form of textual advertising usually displayed on third party Web pages. One of the main problems with contextual advertising is determining how to select ads that are relevant to the page content and/or the user information in order to achieve both …
Continue reading at dl.acm.org (PDF) (other versions)

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    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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