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Daryaie Zanjani et al., 2015 - Google Patents

Predicting user click behaviour in search engine advertisements

Daryaie Zanjani et al., 2015

Document ID
8486920069549229922
Author
Daryaie Zanjani M
Khadivi S
Publication year
Publication venue
New Review of Hypermedia and Multimedia

External Links

Snippet

According to the specific requirements and interests of users, search engines select and display advertisements that match user needs and have higher probability of attracting users' attention based on their previous search history. New objects such as user …
Continue reading at www.tandfonline.com (other versions)

Classifications

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    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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