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Lee et al., 2017 - Google Patents

Positive Side Effects Of In-App Reward Advertising: Free Items Boost Sales:? A Focus on Sampling Effects

Lee et al., 2017

Document ID
11828070862934635059
Author
Lee J
Shin D
Publication year
Publication venue
Journal of Advertising Research

External Links

Snippet

Giving free game items to mobile users through in-app reward advertisements could generate a sampling effect and increase the probability of users making in-app purchases. By analyzing field data on user-level game-app usage behavior, the current researchers …
Continue reading at www.tandfonline.com (other versions)

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