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Andersson et al., 2020 - Google Patents

An investigation of online branding strategies in D2C firms: with an emphasis on social media

Andersson et al., 2020

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Document ID
13979187520641528085
Author
Andersson A
Baksås Martinsson E
Kopakkala J
Publication year

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Snippet

Problem: With the rise of e-commerce and online marketplaces, the Direct-To-Consumer (D2C) business model has gained wide popularity. An evident gap in the literature motivated the authors to research further how D2C companies implement their branding strategies …
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