TWI415490B - Methods and apparatus for obtaining contextually relevant content - Google Patents

Abstract

A method of obtaining contextually relevant content by a wireless communications device is provided. The method may comprise obtaining, by a wireless communications device (WCD), a destination device identifying item, transmitting the destination device identifying item to a contextual content server, wherein the contextual content server determines one or more contextually relevant content items by processing the received destination device identifying item and a WCD location value, and receiving, from the contextual content server, at least one of the one or more contextually relevant content items.

Description

Method and apparatus for obtaining context related content Priority request under patent law

The present application claims priority to Provisional Application No. 61/121,861, filed on Dec. 11, 2008, which is hereby incorporated by reference.

The disclosed solution relates to contextual communications between a content provider and a wireless communication device over a network.

Advances in technology have led to the emergence of smaller and more powerful personal computing devices. For example, various portable personal computing devices (including wireless computing devices), such as portable wireless telephones, personal digital assistants (PDAs), and paging devices, are present, each of which is small, lightweight, and easy to carry. More specifically, for example, a portable radiotelephone also includes a cellular telephone that transmits voice and data packets over a wireless network. In addition, many of these cellular phones being manufactured have greatly improved computing power, and as such, they are becoming comparable to small personal computers and handheld PDAs. However, unlike current small personal computers, content providers for these devices are limited in providing content of interest. For example, screen size, size of available memory and file system space, input and output capabilities, and processing power may all limit such devices in terms of content providers providing them with content of interest.

Currently, users have limited options in obtaining content for institutions and/or entities, for example by dialing a phone number. Accordingly, there is a need for an improved apparatus and method for providing background environment related content to a wireless communication device (WCD).

A brief overview of one or more aspects is set forth below to provide a basic understanding of these aspects. This Summary is not an extensive overview of all of the aspects, and is not intended to identify key or critical elements of the various embodiments. Its sole purpose is to present some concepts of one or more aspects

Various aspects are described in connection with obtaining contextually relevant content by a wireless communication device in accordance with one or more aspects and their corresponding disclosure. According to one aspect, a method for a wireless communication device to obtain context-related content is provided. The method can include obtaining a destination device identification item by a wireless communication device (WCD). Moreover, the method can also include transmitting the destination device identification item to a background environment content server, wherein the background environment content server determines one or more contexts by processing the received destination device identification item Environmental related content projects. Moreover, the method can also include receiving, by the background environment content server, at least one of the one or more context related content items.

Another aspect relates to at least one processor for obtaining context related content by a wireless communication device. The at least one processor can include a first module for obtaining a destination device identification item by a wireless communication device (WCD). In addition, the at least one processor may further include a second module, configured to transmit the destination device identification item to the background environment content server, wherein the background environment content server processes the received destination device identifier by processing The project determines one or more contextual contextual content items. Additionally, the at least one processor can further include a third module for receiving at least one of the one or more context related content items from the contextual content server.

Yet another aspect relates to a computer program product including computer readable media. The computer readable medium can include a first set of codes for causing a computer to obtain a destination device identification item by a wireless communication device (WCD). Additionally, the computer readable medium can further include a second set of codes for causing the computer to transmit the destination device identification item to a background environment content server, wherein the background environment content server receives the received The destination device identifies the item to determine one or more context related content items. Additionally, the computer readable medium can further include a third set of codes for causing the computer to receive at least one of the one or more context related content items from the contextual content server.

Yet another aspect relates to a device. The apparatus can include means for obtaining a destination device identification item by a wireless communication device (WCD). Additionally, the apparatus can further include means for transmitting the destination device identification item to the background environment content server, wherein the background environment content server determines one or more by processing the received destination device identification item Background environment related content items. Moreover, the apparatus can also include means for receiving at least one of the one or more context related content items from the contextual content server.

Yet another aspect relates to a wireless communication device (WCD). The WCD can include a communication module operable to: obtain a destination device identification item by a wireless communication device (WCD); transmit the destination device identification item to a background environment content server, wherein the background environment content server Determining one or more context related content items by processing the received destination device identification item; and receiving at least one of the one or more context related content items from the background environment content server.

In addition, various aspects are described in connection with providing background context related content to a wireless communication device (WCD) in accordance with one or more aspects and their corresponding disclosure. According to one aspect, a method for providing context related content to a WCD is provided. The method can include the background environment content server receiving a destination device identification item from the WCD. Moreover, the method can also include determining one or more context related content items by processing the received destination device identification item. Moreover, the method can also include transmitting at least one of the one or more context related content items to the WCD.

Another aspect relates to at least one processor for providing context related content to a wireless communication device (WCD). The at least one processor can include a first module for receiving a destination device identification item from the WCD by the contextual content server. Additionally, the at least one processor can further include a second module for determining one or more context related content items by processing the received destination device identification item. Additionally, the at least one processor can further include a third module for transmitting at least one of the one or more context related content items to the WCD.

Yet another aspect relates to a computer program product including computer readable media. The computer readable medium can include a first set of codes for causing a computer to receive a destination device identification item from a WCD by a contextual content server. Additionally, the computer readable medium can further include a second set of codes for causing the computer to determine one or more context related content items by processing the received destination device identification items. Additionally, the computer readable medium can also include a third set of codes for causing the computer to transmit at least one of the one or more context related content items to the WCD.

Yet another aspect relates to a device. The apparatus can include means for receiving a destination device identification item from the WCD by the contextual content server. Additionally, the apparatus can also include means for determining one or more context related content items by processing the received destination device identification item. Moreover, the apparatus can also include means for transmitting at least one of the one or more context related content items to the WCD.

Yet another aspect relates to a device. The apparatus can include a communication module operable to receive a destination device identification item from the WCD by the contextual content server. Additionally, the apparatus can also include a contextual content module operable to determine one or more context related content items by processing the received destination device identification item. Additionally, the communication module of the device is further operative to transmit at least one of the one or more context related content items to the WCD.

In order to achieve the foregoing and related ends, one or more aspects include features that are fully described in the following and are specifically identified in the claims. The following description and the annexed drawings are set forth in the claims However, these features are merely indicative of a few of the various ways in which the principles of the various embodiments can be employed, and the description is intended to include all such aspects and equivalents thereof.

Various aspects will now be described with reference to the drawings. In the following description, numerous specific details are set forth However, it will be apparent that these aspects can be practiced without these specific details.

Background context related content can be communicated to the wireless device by interacting with the context server via the network. In particular, the present scheme enables a wireless device to obtain background environment related content items in response to attempting to communicate with another device, such as when a communication request is made to another device, or when a communication request is received from another device. In addition, the contextual content server can store and/or track communication between devices and use the information to focus on the relevance of the transmitted content item to the device and/or provide aggregated user profile information to Content and/or service provider for further analysis.

Referring to Figure 1, a block diagram of a communication network 100 in accordance with an aspect is illustrated. Communication network 100 may include one or more communication devices 110, 122 coupled to communication network 120 (e.g., a CDMA network, a GPRS network, a UMTS network, and other types of communication networks). Communication network 100 may also include a plurality of servers 130, 140, 150, 160, 170, 180 connected to communication network 120. In one aspect, the plurality of servers include: background environment content server 130, content server 140, mobile service provider server 150, advertisement server 160, location server 170, and recommendation server 180. In one aspect, the contextual content server 130 can obtain one or more of the following: contextual content 142 from the content server 140, mobile service provider content 152 from the mobile service provider server 150, from the advertisement The advertiser content 162 of the server 160, the location content 172 from the location server 170, and the recommended content 180 from the recommendation server 180.

In one aspect, the communication device 110 can also include a user interface 112, a contextual content module 114, and optionally a location module 118. In one aspect, the contextual content module 114 can also include a storage module 116 for facilitating further analysis, such as user device information analysis, destination device information analysis, and the like. In one aspect, the contextual content server 130 can also include a data storage device 132 for storing from a plurality of devices (eg, devices 110, 122) and/or servers (eg, content server 140, mobile service provisioning) The user information received by the quotient server 150, the advertisement server 160, the location server 170, and the recommendation server 180). In this scenario, the contextual content server 130 can bias the transmission of particular content items by analyzing the information stored in the data storage device 132. For example, upon receiving information from the device 110 indicating that the previously provided background environment content item was not correctly executed, the context environment content server 130 may abort the distribution of the content item and may alert the content provider 140. In another example, the contextual content server 130 can determine that users dialing a particular number also frequently view content associated with a particular product by aggregating a plurality of user actions stored in the data storage device 132. In this exemplary case, contextual related content items associated with a particular product may be provided to device 110 when a particular number is dialed.

In one aspect, content server 140 may also include background environment content item 142. These content items may include: coupons, advertisements, announcements, etc. associated with products, services, individuals, groups, locations, and the like. For example, content server 140 can provide contextual content content items 142 associated with a particular category of businesses. In this scenario, the user can obtain a destination device identification item by, for example, dialing a number, receiving a call from a number, generating and/or receiving an audio-based message, generating and/or receiving a text-based message. . Such audio-based messages may include, but are not limited to, voice mail, music files, and the like. Such text-based messages may include, but are not limited to, Short Message Service (SMS) messages, Enhanced Messaging Service Message (EMS) messages, and Multimedia Messaging Service (MMS) messages. In one example, the contextual content server 130 can associate the dialed number and/or the primary dialing number with the florist, and can provide content for the dialed florist and/or other florist in the area. project.

In another example, the context environment content server 130 may parse the received SMS text to obtain tags, keywords, order tags, etc., and may parse the parsed information with one or more contextual contexts. The item is linked. For example, a user can send an SMS message that includes a reference to a particular book. In this example, the contextual content server 130 can parse the message and provide a list of contextually relevant content: a bookstore located near the user, a coupon for the particular book, other books of the same author, Comments on this particular book, etc.

In yet another example, the contextual content server 130 can analyze the content of the audio file to obtain tags, keywords, etc., and can associate the analyzed information with one or more context related content items. For example, if the user receives a voicemail in which the name of an entertainer is mentioned, the contextual content server 130 can analyze the message and provide the next location of the entertainer at the communication device 110. The location, date, and availability of tickets during the scheduled distance.

In one aspect, the mobile service provider server 150 can also include an action service provider content item 152. These content items may include: coupons, advertisements, announcements, etc. associated with products, services, individuals, groups, locations, and the like. For example, if a user dials a particular number multiple times and/or receives a call from a particular number, the contextual content server 130 can provide a service plan option from the mobile service provider that better serves the user's calling habits. . In another example, if the user dials the doctor multiple times and the mobile service provider has an action application for "health", the mobile service provider can provide these applications to the particular user more often.

In operation, the user uses the user interface 112 to access a destination identifier (eg, a phone number) associated with another device and/or entity. For example, the user can enter the destination identifier into the user interface 112 of the device 110. In another example, the user may use the user interface 112 of the device 110 to view the destination identifier when receiving a voice call from another device. In yet another example, a user may use the user interface 112 of the device 110 to view a destination identifier stored in an address book associated with the device 110. Thereafter, the destination identification information and device information can be transmitted to the background environment content server 130. In one aspect, the device information can include location values determined by location module 118. In another aspect, the device information may include: manufacturing and model information of the device 110, screen size, storage space available in the storage module 116, user profile information, and the like. Upon receipt of the destination device identification information, the context environment content server 130 can process the connection of the device 110 with the destination device 122. At the same time, the background environment content server 130 can analyze the received destination device information and the information of the device 110 and other information, and determine the relevant background environment content items to be transmitted to the device 110. In this scenario, correlations may be analyzed for destination device 112, user device 110, content provider 140, mobile service provider 150, and the like. The background environment content server 130 can then transmit the relevant background environment content item to the device 110. In one aspect, the transmission may occur prior to connection with destination device 122, during communication with destination device 122, and/or after termination of communication with destination device 122. In this manner, background environment related content items can be provided to device 110 in response to attempting to communicate with destination device 122.

Figure 2 illustrates various methods in accordance with the claimed subject matter. Although the methods are shown and described as a series of operations for the purpose of simplifying the description, it should be understood and appreciated that the claimed subject matter is not limited by the / or concurrent with other operations shown and described herein. For example, those skilled in the art will understand and appreciate that the method can be optionally represented as a series of interrelated states or events, such as in a state diagram. In addition, not all illustrated operations may be required to implement a method in accordance with the claimed subject matter. In addition, it should be appreciated that the methods disclosed hereinafter and throughout the specification can be stored on an article to facilitate transport and transfer of the methods to a computer. The term "article of manufacture" as used herein is intended to encompass a computer program accessible from any computer readable device, carrier or media.

Referring to Figure 2, at reference numeral 202, an identification item for the destination device can be obtained. In one aspect, obtaining the destination device identification item may further include: receiving a phone number input by the user from a user interface associated with the WCD, receiving a phone number input by the user from an address book associated with the WCD, receiving from the plurality of The value entered by the user in the value provided by the mobile service provider, receiving the destination device identification item from the incoming call, and so on. In another aspect, the destination device identification item can be used for communication of the SMS service data package.

At reference numeral 204, a connection can be established with the device and/or entity identified using the destination device phone. In one aspect, the connection can be established prior to performing the operations described in reference numerals 206 through 214. In another aspect, the connection can be established while performing the operations described in reference numerals 206 through 214. In yet another aspect, the connection can be established after performing the operations described in reference numerals 206 through 214. In still another aspect, the timing of the connection to the described device can be determined by the network used to facilitate communication. For example, CDMA networks currently do not allow simultaneous voice and data communications. In contrast, the UMTS network provides simultaneous communication of voice and data, so content items can be provided during a voice conversation.

At reference numeral 206, the destination device identification item is transmitted to the background environment server. In one aspect, the contextual content server can receive additional information, such as a name corresponding to the destination device identification item stored in the address book, an address corresponding to the destination device identification item, and a possible presence in the address book. Relevant user profile information and/or any other information.

At reference numeral 208, it is determined whether any context related content items are available. In one aspect, the contextual content server can determine the relevance of the contextual contextual content item for: WCD location value, location associated with the destination device identification item, store associated with the destination device identification item Or store category, information obtained from the ad server, information obtained from the recommendation server, information obtained from the location server, information obtained from the mobile service provider associated with the WCD, and the like. In this scenario, context-related content items determined for WCD location values may include: weather information, local news feeds, local events, local time, country-specific exchange rates, country-specific stock index triggers, and users of WCDs One or more associated social networking website feeds, one or more points of interest located within a predetermined distance of the WCD location value associated with the store category of the destination device identification item, map information, the one or more points of interest Map information for at least one of, one or more recommendations for other stores, coupons, or directions to locations associated with destination device identification items, and the like. Further, in the solution, the context-related content items determined for the location associated with the destination device identification item may include: weather information, local news feed, store name, store address, store category, and store category One or more points of interest located within a predetermined distance, map information, map information of at least one of one or more points of interest associated with the store category, one or more stores associated with the store category, pair The recommendation of one or more stores associated with the store category, the direction to at least one of the one or more stores associated with the store category, or the direction from the WCD location value to the location associated with the destination device identification item ,and many more. In addition, in this solution, the context-related content item determined for the mobile service provider, the advertisement server, the location server, and the like associated with the WCD may include: one or more advertisements associated with the mobile service provider, One or more advertisements from one or more content providers associated with the mobile service provider, one or more advertisements associated with the store category of the destination device identification item, and a user profile associated with the user associated with the WCD Associated with one or more ads, and so on.

If it is determined at reference numeral 208 that no background environment related content item is available, then at reference numeral 210 the program can be stopped. Conversely, if it is determined at reference numeral 208 that one or more context related content items are available, then at least one of the one or more context related content items is transmitted at reference numeral 212 to the destination device identification item from which the destination device was received. device of.

Further, at reference numeral 214, the device receives one or more transmitted context related content items. In one aspect, the receiving step can include receiving during one or more operational time intervals, such as: a time interval prior to initiating a communication connection with the destination device identification item, at completion and destination The time interval before the communication connection of the device identification item, the time interval during communication after the communication connection is established, or the time interval after the communication connection is terminated.

Referring to FIG. 3A, the operation of the present subject matter illustrated in FIG. 1 for establishing a call with a destination device is illustrated in the form of a message sequence chart. In general, communication device 302 can attempt to interact with destination device 310. This interaction can be augmented by the contextual content server 304 using the content provided by one or more source content servers 306.

At sequence step 312, the identification information of the destination device 310 is transmitted from the user device 302 to the destination device 310 to establish a communication path. In one aspect, the destination device identification information may include: a phone number, an IP address, a MAC address, a URL, an email address, a short message service (SMS) data packet, and an enhanced messaging service (EMS) data packet. , multimedia message service (MMS) data packets, etc. In this scenario, the phone number can be associated with various communication protocols, such as VoIP communications, PSTN communications, and the like. In another aspect, the user equipment 302 can obtain the identification information of the destination device 310 by receiving a telephone number input by the user from a user interface associated with the WCD, and receiving user input from an address book associated with the WCD. Phone number, receiving values from user input from values provided by multiple mobile service providers, and so on. At sequence step 314, the identification information of the destination device 310 is also transmitted from the user device 302 to the context environment content server 304. At sequence step 316, the contextual environment content service processes the information received from the user device 302. In one aspect, the information can include the location value of the user device 302. In this scheme, the location value may correspond to a physical location of the device based on: data acquired by the GPS, location extracted from the area code of the device phone number, location extracted from the area code of the destination device identification item, etc. . In another aspect, the device information may further include: manufacturing and model information of the device 302, screen size, available storage space, user profile information, and the like. In yet another aspect, the processing further includes selecting at least one context related content item for transmission to the user device 302. In one aspect, the contextual content server 304 can determine the relevance of the contextual content item for the WCD's location value, destination device identification information, obtained from the mobile service provider associated with the WCD. Information, etc.

At sequence step 318, the context environment content server 304 can provide information, such as user profile information, to one or more source content servers 306. In one aspect, the contextual content server 304 aggregates user profile information from a plurality of users, and/or within a set period of time prior to transmitting the information to the one or more source content servers 306. For example, the contextual content server 304 can provide information associated with a user dialing mode for a particular institution. At sequence step 320, at least one source content server 306 can process the information received from the contextual content server 304. In one aspect, the one or more source content servers may include a content server 140, a mobile service provider server 150, an advertisement server 160, a location server 170, and a recommendation server 180. Additionally, the process can include selecting which content item to provide and/or which content items (eg, advertisements, coupons, recommendations, local news, weather, time, directions to the destination device store or related store, etc.) to transmit to User equipment. At sequence step 322, the context related content item is transmitted to the content server 304. In one aspect, such transmission is provided in response to a user request, such as at sequence step 314. In another aspect, the transmission is provided in response to transmissions by the background environment content server (e.g., transmitting aggregated user information at predetermined time intervals). In yet another aspect, such transmission occurs as a result of a triggering event, such as a user accessing an address book, such that at least a portion of the content of the address book can be sent to the contextual content server 304, the background The environmental content server 304 can repeatedly access each of the received entries (e.g., names, phone numbers in the address book). In this scenario, in operation, the context server 304 can be from the source content server 306 (eg, the content server 140, the mobile service provider server 150, the advertisement server 160, the location server 170, and the recommendation server) 180) Collect background context related information and send the edited information back to device 302. In this way, the accessed address book can be updated with the received content information.

At sequence step 324, the context environment content server 304 can also process the contextual environment content items received from the source content server 306. In one aspect, the content item can be stored at the context environment content server 304 for subsequent transmission. In another aspect, the metrics of the content server 306 can be stored and/or analyzed to aid in billing, review, streamlining, etc. of the content server 306. At sequence step 326, the selected related context environment content item is transmitted to user device 302. For example, if the user is dialing a ticket hotline for a particular location, the content item associated with the show performed at that location may be transmitted to the user device 302.

At sequence step 328, the context environment content server 304 can communicate with the destination device 310 using the destination device identification information. In one aspect, the background environment content item can be provided to the destination device 310. At sequence step 330, the destination device may decide whether to accept the communication request from the user device 302, and at sequence step 332, a communication path may be established.

Referring to Figure 3B, the operation of the subject matter illustrated in Figure 1 for receiving a call from a destination device is illustrated in the form of a message sequence diagram. For the sake of clarity, the sequence steps performed in a substantially similar manner to that illustrated in Figure 3A are numbered corresponding to the numbers used in Figure 3A.

At sequence step 334, destination device 310 receives identification information that is transmitted from destination device 310 to user device 302 to establish a communication path. Sequence steps 314 through 332 perform substantially similar operations to the sequence steps described with reference to FIG. 3A. Thereafter, at sequence step 336, user device 302 can decide whether to accept the communication request from destination device 310, and at sequence step 332, a communication path can be established.

In one aspect, it may be prior to connection with destination device 310 (eg, as illustrated in FIG. 3), during communication with destination device 310, and/or after terminating communication with device 310, such as The context related content items transmitted to device 302 at sequence step 326 are transmitted to user device 302. In another aspect, the context-related content may be transmitted to device 302 by the network through which the communication is processed. For example, current CDMA networks are unable to communicate contextual content during active communication between devices 302 and 310.

Referring to FIG. 4, an exemplary screen shot illustrates two applications on communication device 410 in communication system 400 as device 410 makes a call and evolves over time 409 (as indicated by the left-to-right arrows). The interaction between. As illustrated, the communication device 410 can include an input mechanism 424 for generating input to the communication device 410, and an output mechanism 411 for generating information for consumption by the user of the communication device 410. For example, input mechanism 424 can include mechanisms such as a key or keyboard, a mouse, a touch screen display, a microphone, and the like. Further, for example, the output mechanism 411 can include a display 412, an audio speaker, a tactile feedback mechanism, a personal area network (PAN) transceiver, and the like. In this exemplary scenario, the output mechanism 411 can display an incoming phone number from an incoming call or call up an address book application on the device 410 that already includes a phone number. In the illustrated scenario, output mechanism 411 can include a display 412 for presenting media content in an image or video format, and/or an audio speaker for presenting media content in an audio format. In one aspect, the user can interact with the selected application (eg, destination device identification application 414) in the foreground while the contextual content application 422 can run in the background. In another aspect, the contextual content application 422 can log in (incoming/outgoing) calls, events, etc. to the device's operating system and can be invoked when any logged event occurs. Moreover, in the illustrated scenario, the communication device 410 presents the user with a display 412 that includes an option for a plurality of additional content items (eg, map/direction 416, coupon 418, advertisement 420, etc.).

In the illustrated scenario, at the first time interval 401, the destination device identification module (eg, destination device phone number, SMS service user input) 414 can run in the foreground while the context environment content module 422 can Running in the background of the communication device 410. In one aspect, background environment related content may be displayed by display 412 during time interval 401. For example, a user can run an application such as a web browser. In this exemplary scenario, contextually relevant content associated with the user selection may be provided when the user provides a selection associated with the number displayed by the web browser. Moreover, in the illustrated scenario, at time interval 401, the user can provide a destination device identification selection, such as a name stored by the user for the telephone number, an address stored by the user for the telephone number, and the like. In one scenario, attempting to connect to a destination device may use an applicable protocol employed by the wireless network. Thereafter, the identification information of the destination device and the identification information of the device 410 are transmitted to the background environment content server to help provide background environment related content to the device 410. At time interval 403, the contextual content server can provide background context related content items 428 while the connection 426 to the destination device is being processed. At time interval 405, a connection to the destination device can be established. During this time interval, in one scenario, the background environment content server can provide background context related content items 428 while establishing connection 430. Still further, at time interval 407, the background environment content server may provide background context related content item 428 after communication 430 with the destination device has been terminated. It should also be noted that background context related content may be provided at various stages (e.g., prior to dialing 401, while dialing 403 is being connected, while dialing 405 is already connected, after dialing 407 is finished) Users, and at each stage are different (for example, content may be different at these different stages or any other stage).

Referring to FIG. 5, an exemplary screen shot illustrates two applications on communication device 510 in communication system 500 when device 510 receives a call and evolves over time 509 (as indicated by the left-to-right arrow). The interaction between. As illustrated, the communication device 510 can include an input mechanism 524 for generating input to the communication device 510, and an output mechanism 511 for generating information for consumption by the user of the communication device 510. For example, input mechanism 524 can include mechanisms such as a key or keyboard, a mouse, a touch screen display, a microphone, and the like. Further, for example, the output mechanism 511 can include a display 512, an audio speaker, a tactile feedback mechanism, a personal area network (PAN) transceiver, and the like. In this exemplary scenario, the output mechanism 511 can display an incoming phone number from an incoming call, or an address book application that already includes a phone number can be called up on the device 510. In the illustrated scenario, output mechanism 511 can include a display 512 for presenting media content in an image or video format, and/or an audio speaker for presenting media content in an audio format. In one aspect, the user can interact with the selected application (eg, destination device identification application 514) in the foreground while the contextual content application 522 can run in the background. In another aspect, background environment content application 522 can log in (incoming/outgoing) calls, events, etc. to the device's operating system and can be invoked when any logged event occurs. Moreover, in the illustrated scenario, the communication device 510 presents the user with a display 512 that includes options for a plurality of additional content items (eg, map/direction 516, coupon 518, advertisement 520, etc.).

In the illustrated scenario, at the first time interval 501, the processing phase 526 of the incoming call can occur. In one aspect, the contextual content server can provide background context related content items 528 while the connection with user device 510 is being processed. At time interval 503, a connection can be established between the destination device and the user device 510 after the user device 510 has accepted the call. During this time interval, in one scenario, the context environment content server can provide background context related content items 528 while the connection is established 530. Still further, at time interval 505, the background environment content server may provide background context related content item 528 after communication 530 with the destination device has been terminated. It should also be noted that background context related content may be provided to the user at various stages (e.g., while dialing is entering 501, while dialing 503 is already connected, after dialing 505 is finished), and at each stage It can be different (for example, the content can be different at these different stages or any other stage).

In one aspect, the availability of background context related content item 528 can be determined by the network used to facilitate communication. For example, CDMA networks currently do not allow simultaneous voice and data communications. In contrast, the UMTS network provides simultaneous communication of voice and data so that content items can be provided to the device during a voice conversation. Moreover, in one scenario, device operation may limit the availability of background environment content. For example, when a wireless device may be placed close to the user's ear during a call, providing content during such communication may not be cost effective. In this exemplary scenario, device function information such as whether a hands-free phone option is being used or the like can help determine when to provide content items to the device. Additionally or alternatively, an output mechanism that draws the user's attention to the phone screen, such as a beep or vibration, etc., may be employed.

While still referring to FIG. 1, and now also to FIG. 6, an exemplary architecture of the communication device 110 is illustrated. As shown in FIG. 6, wireless device 600 includes a receiver 602 that receives, for example, a signal from a receiving antenna (not shown) that performs typical operations (eg, filtering, amplifying, down-converting the received signal). Convert, etc., and digitize the conditioned signal to obtain a sample. Receiver 602 can include a demodulator 604 that can demodulate received symbols and provide them to processor 606 for channel estimation. Processor 606 may be a processor dedicated to analyzing information received by receiver 602 and/or generating information for transmission by transmitter 620, may be a processor that controls one or more components of mobile device 600, and/or may A processor that analyzes information received by receiver 602, generates information for transmission by transmitter 620, and controls one or more components of mobile device 600. In addition, processor 606 can process and/or generate messages transmitted using any one or more of a variety of available protocols. For example, these agreements may include Hypertext Transfer Protocol (HTTP), Internet Protocol (IP), Socket Agreement, Short Message Service (SMS) protocols, and any wired and/or wireless network protocols (eg, based on code division) Multi-access (CDMA) protocols and Global System for Mobile Communications (GSM) protocols).

The mobile device 600 can also include a memory 608 operatively coupled to the processor 606 and can store data to be transmitted, received data, information related to available channels, and signals and/or interference analyzed. Intensity-associated data, information related to assigned channels, power, rate, etc., and any other suitable information used to estimate the channel and communicate via that channel. In one aspect, the memory 608 can include one or more contextual content items 610 such as, but not limited to, advertisements, coupons, weather information, recommendations to related stores (eg, if the user is calling a pizza store, Can provide information about nearby movie rental stores), local news feeds about destinations, local time of destinations, social networking site feeds, points of interest near WCD, map information, and WCDs associated with the store category of the destination device Map information of at least one point of interest within a predetermined distance of the location value, direction of the location to the location associated with the destination device identification item, travel information of the destination, flight from the user's dialed city to a destination corresponding to the telephone number Advertising for flights to the city, etc. In one aspect, memory 608 can also include an address book 612. In this scenario, the address book 612 can include multiple phone numbers, and the background environment content item 610 can be each entry in the address book. In another aspect, some of the contextual content items 610 may be common to multiple phone numbers stored in the address book 612. Memory 608 can also store protocols and/or algorithms associated with estimating and/or utilizing channels (eg, performance based, capacity based, etc.).

It will be appreciated that the data storage device (e.g., memory 608) described herein can be any of volatile memory or non-volatile memory, or can include both volatile and non-volatile memory. Non-volatile memory may include read only memory (ROM), programmable ROM (PROM), electronically programmable ROM (EPROM), electronic erasable PROM (EEPROM), or flash, by way of illustration and not limitation. Memory. The volatile memory may include random access memory (RAM) used as an external cache memory. By way of illustration and not limitation, RAM can be obtained in many forms, such as synchronous RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhanced SDRAM ( ESDRAM), Synchronous Linked DRAM (SLDRAM) and Direct Rambus RAM (DRRAM). The memory 608 of the subject systems and methods can include, without being limited to, these and any other suitable types of memory.

The mobile device 600 can also include a contextual content module 630 for assisting in obtaining context related content items for the device 600. The contextual environment content module 630 can also include a location module 634 for assisting in determining the current location of the device 600, and a phone number module 632 for identifying the destination device of interest. In one aspect, the phone number module 632 can include the phone number, IP address, MAC address, URL, email address, SMS service packet, and enhanced messaging service (EMS) of the destination device. Data packets, multimedia message service (MMS) data packets, etc. The contextual environment content module 630 can also provide information of the destination device and information of the device 600 to the contextual content server for subsequent receipt of background context related content items displayed on the device 600. In one aspect, the information of the destination device can also be calculated by the contextual content server (eg, 130).

Additionally, mobile device 600 can include a user interface 640. The user interface 640 can include an input mechanism 642 for generating input to the communication device 600, and an output mechanism 642 for generating information for consumption by the user of the communication device 600. For example, input mechanism 642 can include mechanisms such as a key or keyboard, a mouse, a touch screen display, a microphone, and the like. Further, for example, output mechanism 644 can include a display, an audio speaker, a tactile feedback mechanism, a personal area network (PAN) transceiver, and the like. In the illustrated scenario, output mechanism 644 can include a display for presenting media content in an image or video format, or an audio speaker for presenting media content in an audio format. An exemplary screen shot of the communication device connecting to the destination device and obtaining background context related content items is illustrated and discussed in greater detail with respect to FIGS. 4 and 5.

Referring to Figure 7, a detailed block diagram of a background environment content system 700, such as background environment content server 130 illustrated in Figure 1, is illustrated. The background environment content system 700 can include at least one of any type of hardware, server, personal computer, minicomputer, mainframe computer, or any one of a dedicated or general purpose computing device. Moreover, the modules and applications described herein as being operating on the background environment content system 700 or executed by the background environment content system 700 may be performed integrally on a single network device as shown in FIG. 7, or Alternatively, in other aspects, separate servers, databases, or computer devices may work in concert to provide data in a usable format to the participants, and/or at the communication device 110 and by the contextual content system 700. A separate control layer is provided in the data stream between the module and the application.

The background environment content system 700 includes a computer platform 702 that can transmit and receive data over wired and wireless networks and can execute routines and applications. The computer platform 702 can include a memory 704, which can include volatile and non-volatile memory, such as read-only and/or random access memory (ROM and RAM), EPROM, EEPROM, flash memory card, Any memory shared by multiple computer platforms. In addition, memory 704 can include one or more flash memory units, or can be any second or third level storage device, such as magnetic media, optical media, magnetic tape, or a floppy or hard disk. In addition, computer platform 702 also includes a processor 730, which may be a dedicated integrated circuit ("ASIC"), or other chipset, logic circuit, or other data processing device. Processor 730 can include various processing subsystems 732 implemented in hardware, firmware, software, and combinations thereof that enable network devices to operate over a wired or wireless network.

The computer platform 702 also includes a communication module 750 implemented in hardware, firmware, software, and combinations thereof that enables communication between various elements of the background environment content system 700, as well as in the background environment content system 700, device 110 , 122 communicates with the servers 140, 150, 160, 170, 180. The communication module 750 can include hardware, firmware, software, and/or combinations thereof necessary to establish a wireless communication connection. In accordance with the described approach, communication module 750 can include hardware, firmware, and/or software needed to provide background environment related content to wireless communication device 110.

The computer platform 702 also includes a metrics module 740 implemented in hardware, firmware, software, and combinations thereof that enables processing of information received from the device 110, and correspondingly capable of processing information transmitted from the device 110. In one aspect, the contextual content system 700 can analyze the data received by the metrics module 740 to modify the relevance decision results to provide background environment related content items to the device 110. For example, if the metrics module 740 receives information from the device 110 indicating that the previously provided background environment content item was not correctly executed, the metrics module may abort the distribution of the content item and may alert the content provider 140. In another example, the metrics module 740 can be determined by aggregating a plurality of user actions, and users dialing a particular number also frequently view content associated with a particular product. In this exemplary case, when accessing a particular number (eg, by dialing a particular number, by receiving a call from a particular number, by using an address book associated with the device to access a particular number, etc.) The background environment related content items related to a specific product can be provided to the user.

The memory 704 of the background environment content system 700 includes a background environment content module 710 for using background environment related content from the content provider (eg, the content server 140 by the wireless or wired network 120). And the mobile service provider server 150) is provided to a wireless communication device (WCD) (eg, device 110). The background environment content module 710 can include a source content provider content item 712. In one aspect, the source content provider content item 712 can include content from a plurality of servers (eg, the mobile service provider server 150, the advertisement server 160, the location server 170, and the recommendation server 180). In one aspect, the source content provider content item 712 can include coupons, advertisements, announcements, etc. associated with products, services, individuals, groups, locations, and the like. For example, the contextual content module 710 can interface with an ad server that enables the store to advertise based on the phone number (eg, when the number of the contender is dialed, the pizza company can offer a $5 offer) Advertising for coupons). In another example, an advertiser may place an advertisement based on the location to which the phone number is mapped (eg, if the phone number is mapped to the doctor's office, the drug dealer may advertise their medical information to the user). In such an exemplary scenario, advertisers may be charged different fees depending on the area they cover (eg, the advertiser's choice is that if there is a call within a particular 6 square mile area they would like to show their advertisement, and For a 10 square mile area, the charge may be higher).

In another aspect, the contextual environment content module 710 can interface with a recommendation server, such as the recommendation server 180. In this scenario, the recommendation server can identify the relevant store, and the information can then be used by other servers, such as ad servers, to display advertisements, etc. (eg, when a user calls a pizza company to order a pizza, The recommendation server can recognize that the user may wish to watch a movie while eating pizza, and based on this information, the advertisement server can display advertisements of nearby video rental stores).

The contextual environment content module 710 can provide unicast delivery, broadcast delivery, multicast delivery, or any other known or future known capable of delivering content such as content provider content items 712 and/or mobile service provider content over the network 120. Item 714 is a wireless delivery mechanism for content. In one aspect, the contextual content module 710 can decide which of the content items 712, 714 to transmit to the wireless device 110. In one aspect, the metrics module 740 can provide a context indication to the contextual content module 710 to bias the selections to particular content items 712, 714.

In operation, for example, device 110 may attempt to connect with a destination device, such as device 150. In one aspect, destination device information, such as a phone number, and originating device information, such as location values, can be transmitted to the contextual content system 700. Thereafter, the contextual content server 700 can obtain contextual context related content, for example, as described above by processing the information received at the background environment content system 700 and any stored information. The background environment related content item may be provided to the originating device at a predetermined time during the connection procedure (eg, prior to the connection, during the active connection, or after terminating the connection). In this way, the originating device can display content items related to the destination entity and/or similar entities.

Referring to Figure 8, a block diagram of an exemplary system 800 for obtaining context related content is illustrated. For example, system 800 can reside at least partially within a wireless device. According to another exemplary aspect, system 800 can reside at least partially within an access terminal. It should be appreciated that system 800 is represented as including functional blocks that can be functional blocks that represent functions implemented by a processor, software, or combination thereof (e.g., firmware). System 800 includes a logical grouping 802 of a plurality of components that can operate in conjunction. For example, logical grouping 802 can include means for obtaining a destination device identification item by a wireless communication device (WCD). In one aspect, obtaining the destination device identification item may further include receiving a phone number input by the user from a user interface associated with the WCD, receiving a phone number input by the user from an address book associated with the WCD, and receiving the user input Values from values provided by multiple mobile service providers, receiving destination device identification items from incoming calls, and the like. In another aspect, a WCD location value can be obtained to assist the contextual content server in determining one or more context related content items. In this aspect, the WCD location value can be obtained by receiving the WCD location value from a location sensor associated with the WCD, receiving the WCD location information from a user input, from associated with the WCD. The WCD location information is received in the area code of the telephone number, the WCD location information is received from the location server, and the like.

Additionally, logical grouping 802 can include means 806 for transmitting a destination device identification item to a contextual environment content server, wherein the contextual environment content server determines one or more contexts by processing the received destination device identification item Environmental related content projects. Note that the background environment content server can receive additional information, such as a name stored in the address book corresponding to the destination device identification item, an address corresponding to the destination device identification item, user profile information, and/or an address book. Any other information that may be relevant in the middle. In this scenario, the contextual content server can then use this information to provide further processing results for the mobile device. In one aspect, the contextual content server can determine the relevance of the contextual contextual content item for: WCD location value, location associated with the destination device identification item, store associated with the destination device identification item Or store category, information obtained from the ad server, information obtained from the recommendation server, information obtained from the location server, or information obtained from an action service provider associated with the WCD, and the like. In this solution, the context-related content items determined for the WCD location value may include: weather information, local news feeds, local events, local time, country-specific exchange rate, country-specific stock market index triggering mechanism, and related to the WCD user. One or more social networking website feeds, one or more points of interest located within a predetermined distance of the WCD location value associated with the store category of the destination device identification item, map information, the one or more points of interest Map information for at least one of, one or more recommendations for other stores, coupons, or directions to locations associated with the destination device identification item, and the like. Further, in the solution, the background environment related content item determined for the location associated with the destination device identification item may include: weather information, local news feed, store name, store address, store category, and the store One or more points of interest associated with the category within a predetermined distance, map information, map information of at least one of one or more points of interest associated with the store category, one or more associated with the store category a store, a recommendation for one or more stores associated with the store category, a direction to at least one of one or more stores associated with the store category, or a value from the WCD location to the destination device Identify the direction of the location associated with the project, and so on. In addition, in this solution, the context-related content item determined for the mobile service provider, the advertisement server, the location server, and the like associated with the WCD may include: one or more advertisements associated with the mobile service provider One or more advertisements from one or more content providers associated with the mobile service provider, one or more advertisements associated with the store category of the destination device identification item, and associated with the WCD One or more advertisements associated with the user profile of the user, and the like.

Moreover, logical grouping 802 can include means 808 for receiving at least one of one or more context related content items from a contextual content server. In one aspect, the receiving step can include receiving during one or more operational time intervals associated with the WCD, wherein the one or more operational time intervals comprise at least one of: at initiation and the destination The time interval before the communication connection of the device identification item, the time interval before the completion of the communication connection with the destination device identification item, the time interval during the communication after the communication connection is established, or after the communication connection is terminated Interval. In this way, the contextual content module can obtain background environment related content items from the server for access by the wireless device at some point during communication with another device. Additionally, system 800 can include a memory 810 that retains instructions for performing functions associated with components 804, 806, and 808. Although shown external to memory 810, it should be understood that one or more of components 804, 806, and 808 may be present internal to memory 810.

Referring to Figure 9, a block diagram of an exemplary system 900 that can provide context related content to a wireless communication device (WCD) is illustrated. For example, system 900 can reside at least partially within a wireless device. According to another exemplary aspect, system 900 can reside at least partially within an access terminal. It should be appreciated that system 900 is represented as including functional blocks that can be functional blocks that represent functions implemented by a processor, software, or combination thereof (e.g., firmware). System 900 includes a logical grouping 902 of a plurality of components that can operate in conjunction. For example, logical grouping 902 can include means 904 for receiving destination device identification items from a WCD by a contextual content server.

Additionally, logical grouping 902 can include determining one or more context related content items by processing the received destination device identification item and other available information (eg, a name corresponding to the number, etc.) sent by the WCD. Component 906. In one aspect, the contextual content server can determine the relevance of the context-related content item for the WCD location value, the location associated with the destination device identification item, and the destination device identification item. a store, information obtained from an action service provider associated with the WCD, an advertisement server associated with a point of interest (POI), a recommendation server, information obtained by a content server, location information, used to obtain a specific location The current weather and time API, the API for getting news and events for a specific location, and so on. In this aspect, the context-related content item determined for the WCD location value may include: weather information, a local news feed, at least one social networking site feed associated with the user of the WCD, a store category with the destination device identification item Associated one or more points of interest located within a predetermined distance of the WCD location value, map information, map information of one or more points of interest within a predetermined distance of the WCD location value associated with the store category, Go to the location of the location associated with the destination device identification item, go to the direction of other related stores, and more. Further, in the solution, the background environment related content item determined for the location associated with the destination device identification item may include: weather information, local news feed, store name associated with the destination device identification item, and purpose a store address associated with the device identification item, a store category associated with the destination device identification item, one or more points of interest within the predetermined distance associated with the store category, map information, associated with the store category Map information of one or more points of interest, directions from the WCD location value, and the like. Additionally, in the scenario, the contextual context related content item determined for the mobile service provider associated with the WCD may include: one or more advertisements associated with the mobile service provider, from the mobile service provider One or more advertisements of the associated one or more content providers, one or more advertisements associated with the store category of the destination device identification item, one or more associated with the user profile of the user associated with the WCD Multiple advertisements, one or more advertisements received from an ad server, and the like.

Moreover, logical grouping 902 can include means 908 for transmitting at least one of one or more context related content items to a WCD. In one aspect, the transmitting step can include transmitting background environment related content items during one or more operational time intervals associated with the WCD, wherein the one or more operational time intervals comprise at least one of: at the beginning The time interval before the communication connection with the destination device identification item, the time interval before the completion of the communication connection with the destination device identification item, the time interval during the communication after the communication connection is established, or after the communication connection is terminated Interval. In this way, the server can receive, store, analyze background context related content items, and provide background environment related content items to the WCD at some point during the WCD communication with another device. Additionally, system 900 can include memory 910 that holds instructions for performing functions associated with components 904, 906, and 910. Although shown external to memory 910, it should be understood that one or more of components 904, 906, and 908 may be present internal to memory 910.

As used in this context, the terms "component", "module", "system" and the like are intended to include computer-related entities such as, but not limited to, hardware, firmware, hardware and software combinations, software or execution. Software. For example, an element can be, but is not limited to, a program running on a processor, a processor, an object, an executable, a thread of execution, a program, and/or a computer. By way of example, both an application running on a computing device and a computing device can be components. One or more components can reside within a program and/or execution thread and the components can be located on a computer and/or distributed between two or more computers. In addition, these components can be executed from a variety of computer readable media having various data structures stored thereon. These elements may be communicated by means of local and/or remote programs, for example, based on signals having one or more data packets, for example, by means of the signals, data from one component and another in the local system, the decentralized system A component interacts and/or interacts with other systems across a network such as the Internet.

In addition, various schemes are described herein in connection with a terminal, which may be a wired terminal or a wireless terminal. A terminal may also be called a system, a device, a subscriber unit, a subscriber station, a mobile station, a mobile device, a mobile device, a remote station, a remote terminal, an access terminal, a user terminal, a terminal, a communication device, a user agent, a user device. , or user equipment (UE). The wireless terminal can be a cellular telephone, a satellite telephone, a wireless telephone, a Session Initiation Protocol (SIP) telephone, a Wireless Local Loop (WLL) station, a Personal Digital Assistant (PDA), a wirelessly connected handheld device, a computing device, or a connection. Other processing devices to the wireless data machine. In addition, various scenarios are described in connection with the base station in this paper. The base station can be used to communicate with wireless terminals and can also be referred to as an access point, Node B, or some other terminology.

In addition, the term "or" means an inclusive "or" rather than an exclusive "or". That is, unless otherwise indicated or clear from the context, the phrase "X employs A or B" means an arrangement in any one of the naturally included arrangements. That is, any of the following examples satisfies the phrase "X employs A or B": X employs A, X employs B, or X employs A and B. In addition, the articles "a" and "an", as used in the <Desc/Clms Page number> "."

The techniques described herein can be used in a variety of wireless communication systems, such as CDMA, TDMA, FDMA, OFDMA, SC-FDMA, WiFi, LTE, WiMax, and others. The terms "system" and "network" are often used interchangeably. A CDMA system can implement wireless technologies such as Universal Terrestrial Radio Access (UTRA), CDMA 2000, and the like. UTRA includes Wideband CDMA (W-CDMA) and other variants of CDMA. In addition, CDMA 2000 covers the IS-2000, IS-95, and IS-856 standards. A TDMA system can implement a wireless technology such as the Global System for Mobile Communications (GSM). The OFDMA system can implement wireless technologies such as Evolved UTRA (E-UTRA), Ultra Mobile Broadband (UMB), IEEE 602.11 (Wi-Fi), IEEE 602.16 (WiMAX), IEEE 602.20, Flash-OFDM, and the like. UTRA and E-UTRA are part of the Universal Mobile Telecommunications System (UMTS). 3GPP Long Term Evolution (LTE) is a version of UMTS that uses E-UTRA, which employs OFDMA on the downlink and SC-FDMA on the uplink. UTRA, E-UTRA, UMTS, LTE, and GSM are described in documents from an organization named "3rd Generation Partnership Project" (3GPP). In addition, CDMA 2000 and UMB are described in documents from an organization named "3rd Generation Partnership Project 2" (3GPP2). In addition, these wireless communication systems may also include peer-to-peer (eg, mobile device-to-work devices) ad hoc network systems (which typically use unpaired unlicensed spectrum), 602.xx wireless LAN, Bluetooth, and any other short range or Long-distance wireless communication technology.

Various aspects or features will be set forth in terms of a system that can include multiple devices, components, modules, and the like. It is to be understood and appreciated that the various systems may include additional devices, components, modules, etc. and/or may not fully include all of the devices, components, modules, etc. discussed in connection with the Figures. A combination of these methods can also be used. It should also be noted that in one scenario, the user may not interact directly with the WCD, where the WCD communicates with the contextual content server. The user may additionally or alternatively interact with a separate display unit (eg, on a wall, on a car dashboard, on a PC, on a personal navigation device (PND), etc.), the display unit may serve as User interface and display unit. In this scheme, the device can then communicate with the WCD by short-range wireless technology such as, but not limited to, Bluetooth, Zigbee, and the like. In addition, this short-range wireless interface can transport background environment content between peripheral devices and WCDs.

The various illustrative logic, logic blocks, modules, and circuits described in connection with the aspects disclosed herein can be used with a general purpose processor, digital signal processor (DSP), dedicated integrated circuit designed to perform the functions described herein. (ASIC), Field Programmable Gate Array (FPGA) or other programmable logic device, individual gate or transistor logic, individual hardware components, or any combination thereof, implemented or executed. A general purpose processor may be a microprocessor, but in the alternative, the processor may be any general processor, controller, microcontroller or state machine. The processor may also be implemented as a combination of computing devices, e.g., a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors working in conjunction with a DSP core, or any other such configuration. Furthermore, at least one processor can include one or more modules for performing one or more of the steps and/or operations described above.

Furthermore, the steps and/or operations of the methods or algorithms described in connection with the aspects disclosed herein can be directly implemented by a hardware, a software module executed by a processor, or a combination of both. The software module can reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, scratchpad, hard drive, removable disk, CD-ROM or any known in the art. Other forms of storage media. An exemplary storage medium can be coupled to the processor, such that the processor can read information from the storage medium and write information thereto. Alternatively, the storage medium may be an integral part of the processor. Moreover, in some aspects, the processor and storage medium can be located in an ASIC. Additionally, the ASIC can be located in the user terminal. Alternatively, the processor and the storage medium may be located in the user terminal as individual components. In addition, in some aspects, the steps and/or operations of the method or algorithm may be located on the machine readable medium and/or computer readable medium as one or any combination or combination of code and/or instructions. Media can be included in computer program products.

In one or more aspects, the functions described can be implemented in hardware, software, firmware, or any combination thereof. If implemented in software, these functions can be stored or transmitted as one or more instructions or codes on a computer readable medium. Computer readable media includes computer storage media and communication media, including any media that facilitates the transfer of computer programs from one location to another. The storage medium can be any available media that the computer can access. By way of example and not limitation, such computer readable media may include RAM, ROM, EEPROM, CD-ROM or other optical disk storage, disk storage or other magnetic memory device, or may be used to carry or store instructions or data structures. The desired code and any other media that can be accessed by the computer. In addition, any connection can be referred to as computer readable media. For example, if you use a coaxial cable, fiber optic cable, twisted pair cable, digital subscriber line (DSL), or wireless technology (such as infrared, radio, and microwave) to send software from a website, server, or other remote source, then these coaxial cables, fiber optic cables Twisted pair, DSL, or wireless technologies (eg, infrared, radio, and microwave) are included in the definition of the media. As used herein, a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disc, and a Blu-ray disc, where a disk is usually Magnetically replicates data, and discs typically use lasers to optically replicate data. Combinations of the above should also be included in the scope of computer readable media.

Although the foregoing disclosure discusses illustrative aspects and/or aspects, it should be noted that various changes and modifications can be made without departing from the scope of the described embodiments and/or the scope of the appended claims. modify. Furthermore, although components of the described aspects and/or aspects may be described or claimed in the singular, the singular forms may In addition, all or a portion of any aspect and/or aspect may be utilized with all or a portion of any other aspect and/or aspect, unless stated otherwise.

100‧‧‧Communication network

110‧‧‧Wireless communication equipment

112‧‧‧User interface

114‧‧‧Background Environment Content Module

116‧‧‧Storage module

118‧‧‧Location Module

120‧‧‧Network

122‧‧‧destination equipment

130~180‧‧‧Server

132‧‧‧Data storage equipment

140‧‧‧Content Server

142‧‧‧Background content

150‧‧‧Mobile Service Provider Server

152‧‧‧Mobile Service Provider Content

160‧‧‧Advertising Server

162‧‧‧Advertising content

170‧‧‧Location Server

170‧‧‧Location Server

172. . . Location content

180. . . Recommended server

182. . . Recommended content

200~214. . . Step flow

301~307,501~505. . . time interval

302. . . User equipment

304. . . Background environment content server

306. . . Source content server

309. . . time interval

310. . . Destination device

312~336. . . Message sequence

400. . . Communication system

410. . . device

411. . . Output mechanism

412. . . (foreground) display

414. . . Destination device identification item

416,516. . . Map/direction

418,518. . . coupon

420,520. . . ad

422. . . Background environment content module (background)

424,524. . . Input mechanism

426. . . Calling is in progress

428. . . Background environmental content project

430. . . Dialed connected

500. . . Communication system

509. . . time interval

510. . . device

511. . . Output mechanism

512. . . (foreground) display

522. . . Background environment content module (background)

526. . . Incoming call dialing

528. . . Background environmental content project

530. . . Dialed connected

600. . . Communication equipment

602. . . Receiver

604. . . Demodulator

606. . . processor

608. . . Memory

610. . . Background environmental content project

612. . . Address book

618. . . Modulator

620. . . transmitter

630. . . Background environment content module

632. . . Telephone number module

634. . . Position module

640. . . User interface

642. . . Input mechanism

644. . . Output mechanism

700. . . Background environmental content system

702. . . Computer platform

704. . . Memory

710. . . Background environment content module

712. . . Source content provider content item

730. . . processor

732. . . Processing subsystem

740. . . Measurement module

750. . . Communication module

800. . . system

802. . . Logical group

804~808. . . Functional component

810. . . Memory

900. . . system

902. . . Logical group

904~908. . . Functional component

910. . . Memory

The disclosed embodiments are described with reference to the accompanying drawings, in which FIG. Figure 2 illustrates a flow chart illustrating the illustrated operation of one of the schemes of Figure 1; Figure 3A illustrates a message sequence diagram of the operation of the communication device dialing the destination device in accordance with an arrangement; Figure 3B illustrates According to one aspect, the communication device receives a message sequence diagram of the operation of dialing from the destination device; FIG. 4 illustrates an exemplary screen shot at a plurality of time intervals in which the communication device dials the destination device identification item according to an aspect; Figure 5 illustrates receiving a communication device from a telephone number according to a scheme Exemplary screen shots over a plurality of time intervals dialed; Figure 6 illustrates a block diagram of an exemplary architecture of a communication device; Figure 7 illustrates an exemplary block diagram of an expansion system in accordance with an aspect; Figure 8 illustrates that A block diagram of an exemplary communication device for context-related content; FIG. 9 illustrates a block diagram of an exemplary system that can provide context-related content to a wireless communication device.

100. . . Communication network

110. . . Wireless communication device

112. . . User interface

114. . . Background environment content module

116. . . Storage module

118. . . Position module

120. . . network

122. . . Destination device

130~180. . . server

132. . . Data storage device

140. . . Content server

142. . . Background environment content

150. . . Mobile service provider server

152. . . Mobile Service Provider Content

160. . . Advertising server

162. . . Advertising content

170. . . Location server

172. . . Location content

180. . . Recommended server

182. . . Recommended content

Claims (60)

A method for obtaining background environment related content by a wireless communication device, the method comprising the steps of: detecting a start of a connection with a destination device on a first communication path; a start of the connection and the destination device, obtaining a destination device identification item by a wireless communication device (WCD); and identifying the destination device identification item on a second communication path different from the first communication path Transmitting to a background environment content server, wherein the background environment content server determines one or more context related content items by processing the received destination device identification item; and from the background environment content server At least one of the one or more context related content items is received. The method of claim 1, wherein the contextual environment content server determines a relevance of the one or more context-related content items for at least one of: a WCD location value associated with the destination device identification item a location, textual content parsed from the destination device identification item, a store or store category associated with the destination device identification item, information obtained from an ad server, information obtained from a recommendation server Information obtained from a location server or information obtained from an action service provider associated with the WCD. The method of claim 2, wherein the one or more context-related content items determined for the WCD location value comprises at least one of: weather information, local news feeds, local events, local time, a country-specific exchange rate, a home specific stock market index triggering mechanism, one or more social networking site feeds associated with a user of the WCD, a predetermined distance within the predetermined distance of the WCD location value associated with the store category of the destination device identification item One or more points of interest, map information, map information of at least one of the one or more points of interest, one or more recommendations to other stores, coupons, or travel to the destination device identification The direction of the location associated with the project. The method of claim 2, wherein the one or more context-related content items determined for the location associated with the destination device identification item comprise at least one of: weather information, local news feed, store name, At least one of a store address, a store category, one or more points of interest located within a predetermined distance associated with the store category, map information, and one or more points of interest associated with the store category Map information, one or more stores associated with the store category, recommendations for the one or more stores associated with the store category, and travel to the one or more stores associated with the store category The direction of at least one, or the direction from the WCD location value to the location associated with the destination device identification item. The method of claim 2, wherein the one or more backgrounds determined for the store or store category associated with the destination device identification item The environment-related content item includes one or more context-related content items determined by the following operations: extracting an alpha-numeric representation from the store destination device identification item and using the extracted digital representation to determine A store category or at least one related store. The method of claim 2, wherein the one or more context-related content items determined for the advertisement server are based on at least one of: a store associated with the destination device identification item, and the destination A location associated with the device identification item, or a location relationship between the WCD location value and a location associated with the destination device identification item. The method of claim 2, wherein the one or more context-related content items determined for the mobile service provider associated with the WCD comprise at least one of: associated with the mobile service provider One or more advertisements, one or more advertisements from one or more content providers associated with the mobile service provider, one or more associated with a store category of the destination device identification item More advertisements, or one or more advertisements associated with a user profile associated with the user of the WCD. The method of claim 2, wherein the background environment content server is associated with at least one of: the mobile service provider, the advertisement server, or the recommendation server. According to the method of claim 1, wherein the destination device identifier is obtained The step of the project further includes at least one of: receiving a user-entered phone number from a user interface associated with the WCD, receiving a user-entered phone number from an address book associated with the WCD, receiving A value entered by a user from a value provided by a plurality of mobile service providers, or receiving the destination device identification item from an incoming call. The method of claim 3, wherein the WCD location information is obtained by at least one of: receiving the WCD location value from a location sensor associated with the WCD, or receiving the WCD from a user input Location information, or receiving the WCD location information from an area code of a telephone number associated with the WCD, or receiving the WCD location information from a location server. The method of claim 1, wherein the receiving step further comprises the step of receiving the at least one of the one or more context related content items during one or more operational time intervals associated with the WCD The one or more operating time intervals comprise at least one of: a time interval prior to initiating a communication connection with the destination device identification item, ending A time interval prior to a communication connection with the destination device identification item, a time interval during communication after the communication connection is established, or a time interval after the communication connection is terminated. The method of claim 11, wherein the receiving step performed during the time interval prior to initiating a communication connection with the destination device identification item further comprises the step of: responding to and displaying one or more non- A user input associated with an application of the context-related content item displays the one or more context-related content items. The method of claim 1, wherein the transmitting the destination device identification item further comprises the step of transmitting the destination device identification item using at least one of: a short message service (SMS) agreement, an enhanced messaging service (EMS) Agreement, a Multimedia Messaging Service (MMS) Agreement, an Internet Protocol (IP) Socket Agreement, a Fragmentation Multiple Access (CDMA) based protocol, or a Global System for Mobile Communications (GSM) Agreement. The method of claim 1, wherein the transmitting the destination device identification item further comprises the step of: transmitting the destination device identification item in at least one of the following forms: A short message service (SMS) communication data packet, or a destination device phone number. A processor configured to obtain background environment related content by a wireless communication device, the processor comprising: a first module, the first module is configured to detect and first on a first communication path The start of one of the destination devices; a second module for using the wireless communication device (WCD) according to the detected start of the connection and the destination device Obtaining a destination device identification item; a third module, wherein the third module is configured to transmit the destination device identification item to a background environment content on a second communication path different from the first communication path a server, wherein the background environment content server determines one or more context related content items by processing the received destination device identification item; and a fourth module for using the background environment content The server receives at least one of the one or more context related content items. A computer program product for obtaining background environment related content by a wireless communication device, comprising: a non-transitory computer readable medium, the non-transitory computer readable medium comprising: a first group of codes, the first The group code is for causing a computer to detect the start of a connection with one of the destination devices on a first communication path; a second set of codes for causing the computer to obtain a destination device identification item by a wireless communication device (WCD) according to the detected start of the connection and the destination device a third group of codes for causing the computer to transmit the destination device identification item to a background environment content server on a second communication path different from the first communication path, wherein The background environment content server determines one or more context related content items by processing the received destination device identification item; and a fourth set of codes for causing the computer to The background environment content server receives at least one of the one or more context related content items. An apparatus for obtaining background environment related content by a wireless communication device, comprising: means for detecting an initial connection with a destination device on a first communication path; Detecting the start of the connection and the destination device and obtaining a component of the destination device identification item by a wireless communication device (WCD); for using a second communication path different from the first communication path Transmitting the destination device identification item to a component of a background environment content server, wherein the background environment content server determines one or more context related content by processing the received destination device identification item Project; and Means for receiving at least one of the one or more context related content items from the contextual content server. A wireless communication device (WCD) includes: a communication module operable to: detect a start of a connection with a destination device on a first communication path; and according to the detected a start of the line and the destination device, obtain a destination device identification item by a wireless communication device (WCD); and on the second communication path different from the first communication path, the destination device identification item Transmitting to a background environment content server, wherein the background environment content server determines one or more context related content items by processing the received destination device identification item; and from the background environment content server Receiving at least one of the one or more context related content items. The WCD of claim 18, wherein the contextual content server determines a relevance of the one or more context-related content items for at least one of: a WCD location value associated with the destination device identification item a location, textual content parsed from the destination device identification item, a store or store category associated with the destination device identification item, information obtained from an ad server, information obtained from a recommendation server Information obtained from a location server or information obtained from an action service provider associated with the WCD. The WCD of claim 19, wherein the one or more context-related content items determined for the WCD location value comprises at least one of: weather information, local news feeds, local events, local time, a country-specific exchange rate, a home specific stock market index triggering mechanism, one or more social networking site feeds associated with a user of the WCD, a predetermined distance within the predetermined distance of the WCD location value associated with the store category of the destination device identification item One or more points of interest, map information, map information of at least one of the one or more points of interest, one or more recommendations to other stores, coupons, or travel to the destination device identification The direction of the location associated with the project. The WCD of claim 19, wherein the one or more context-related content items determined for the location associated with the destination device identification item comprise at least one of: weather information, local news feed, store name, At least one of a store address, a store category, one or more points of interest located within a predetermined distance associated with the store category, map information, and one or more points of interest associated with the store category Map information, one or more stores associated with the store category, recommendations for the one or more stores associated with the store category, and travel to the one or more stores associated with the store category The direction of at least one, or the direction from the WCD location value to the location associated with the destination device identification item. According to the WCD of claim 19, wherein the target device is targeted The one or more context related content items determined by the store or store category associated with the item include one or more context related content items determined by: identifying the item from the store destination device A digital representation is extracted and the extracted digital representation is used to determine the store category or at least one associated store. The WCD of claim 19, wherein the one or more context-related content items determined for the advertisement server are based on at least one of: a store associated with the destination device identification item, and the destination A location associated with the device identification item, or a location relationship between the WCD location value and a location associated with the destination device identification item. The WCD of claim 19, wherein the one or more contextual context related content items determined for the mobile service provider associated with the WCD comprise at least one of: associated with the mobile service provider One or more advertisements, one or more advertisements from one or more content providers associated with the mobile service provider, one or more associated with a store category of the destination device identification item A plurality of advertisements, or one or more advertisements associated with a user profile associated with a user of the WCD. The WCD of claim 19, wherein the contextual content server is associated with at least one of: the mobile service provider, the advertisement server, or the recommendation server. According to the WCD of claim 18, wherein the communication module is further operable to receive a user-entered phone number from a user interface associated with the WCD, and receive a user input from an address book associated with the WCD The telephone number, which receives a value entered by one of the values provided by the plurality of mobile service providers, or receives the destination device identification item from the incoming call. According to the WCD of claim 20, wherein the communication module is further operable to: receive the WCD location value from a location sensor associated with the WCD, or receive the WCD location information from a user input, or from The WCD location information is received in an area code of a telephone number associated with the WCD, or the WCD location information is received from a location server. The WCD of claim 18, wherein the communication module is further operative to: receive the at least one of the one or more context related content items during one or more operational time intervals associated with the WCD The one or more operating time intervals comprise at least one of: a time interval prior to initiating a communication connection with the destination device identification item, completing a communication with the destination device identification item a time interval before the connection, a time interval during the communication after the communication connection is established, Or a time interval after the communication connection is terminated. According to the WCD of claim 28, the application module is further configured to display one or more non-background environment related content items; and wherein the communication module is further operable to: respond to Displaying the one or more context related content items for a user input associated with the application module displaying the one or more non-background environment related content items. The WCD of claim 18, wherein the communication module is further operative to transmit the destination device identification item in at least one of: a Short Message Service (SMS) Agreement, an Enhanced Messaging Service (EMS) Agreement, Multimedia Messaging Service (MMS) protocol, an Internet Protocol (IP) socket protocol, a Fragmentation Multiple Access (CDMA) based protocol, or a Global System for Mobile Communications (GSM) based protocol. The WCD of claim 18, wherein the communication module is further operative to transmit the destination device identification item in at least one of: a Short Message Service (SMS) communication data package, or a destination device telephone number. A method for providing background environment related content to a wireless communication device (WCD), the method comprising the steps of: receiving, by a contextual content server, a destination device identifier from the WCD over a second communication path An item, wherein the destination device identification item is obtained by the WCD based on a start detected by a connection with a destination device on a first communication path, the first communication path being different from the second communication a path; determining one or more context related content items by processing the received destination device identification item; and transmitting at least one of the one or more background environment related content items to the WCD. The method of claim 32, wherein the determining step further comprises the step of determining a relevance of at least one of the one or more context-related content items for at least one of: a WCD location value, and the a location associated with the destination device identification item, textual content parsed from the destination device identification item, a store or store category associated with the destination device identification item, information obtained from an ad server, from Information recommended by the server, information obtained from a location server, or information obtained from an action service provider associated with the WCD. The method of claim 33, wherein the one or more context-related content items determined for the WCD location value comprises at least one of the following Information: weather information, local news feeds, local events, local time, a country-specific exchange rate, a country-specific stock market index trigger mechanism, one or more social networking sites associated with a user of the WCD, and the destination One or more points of interest, map information, map information of at least one of the one or more points of interest, within a predetermined distance of the WCD location value associated with the store category of the device identification item, for other One or more recommendations for the store, coupons, or directions to locations associated with the destination device identification item. The method of claim 33, wherein the one or more context-related content items determined for the location associated with the destination device identification item comprise at least one of: weather information, local news feed, store name, At least one of a store address, a store category, one or more points of interest located within a predetermined distance associated with the store category, map information, and one or more points of interest associated with the store category Map information, one or more stores associated with the store category, recommendations for the one or more stores associated with the store category, and travel to the one or more stores associated with the store category The direction of at least one, or the direction from the WCD location value to the location associated with the destination device identification item. The method of claim 33, wherein the one or more context-related content items determined for the store or store category associated with the destination device identification item comprise one or more determined by the following operations Background environment related content item: from the store destination device identification item Take a digital representation and use the extracted digital representation to determine the store category or at least one related store. The method of claim 33, wherein the one or more context-related content items determined for the advertisement server are based on at least one of: a store associated with the destination device identification item, and the destination A location associated with the device identification item, or a location relationship between the WCD location value and a location associated with the destination device identification item. The method of claim 33, wherein the one or more context-related content items determined for the mobile service provider associated with the WCD comprise at least one of: associated with the mobile service provider One or more advertisements, one or more advertisements from one or more content providers associated with the mobile service provider, one or more associated with a store category of the destination device identification item More advertisements, or one or more advertisements associated with a user profile associated with the user of the WCD. The method of claim 33, wherein the contextual content server is associated with at least one of: the mobile service provider, the advertisement server, or the recommendation server. According to the method of claim 32, the method further includes the step of establishing a communication path between the WCD and a device associated with the destination device identification item; Wherein the transmitting step further comprises transmitting the at least one of the one or more context related content items during one or more operational time intervals associated with the WCD, wherein the one or more operations The time interval includes at least one of: a time interval prior to initiating a communication connection with the destination device identification item, a time interval prior to completing a communication connection with the destination device identification item, in the communication A time interval during which communication is established after the connection is established, or a time interval after the communication connection is terminated. According to the method of claim 33, the method further includes the step of: receiving user profile information from the WCD, wherein the user profile information comprises at least one of: one or more of previously transmitted context related content items a user response, one or more reports of spam from a previously transmitted background environment related content item, or an attribute description associated with the WCD model; storing at least a portion of the received user profile information And the destination device identification item; and generating one or more refined background environment related content items by processing the stored user profile information and the destination device identification item of the plurality of users. The method of claim 41, wherein the one or more refined context-related content items comprise at least one of: one or more advertisements based on attributes associated with the model of the WCD, or based on More One or more ads recommended by the user for the relevant store. The method of claim 32, wherein the at least one of the receiving step or the transmitting step further comprises the step of receiving or transmitting the destination device identification item using at least one of: a Short Message Service (SMS) protocol, Enhanced Messaging Service (EMS) protocol, a Multimedia Messaging Service (MMS) protocol, an Internet Protocol (IP) socket protocol, a code-based multiplex access (CDMA)-based protocol, or an action-based Agreement on the Global System for Communications (GSM). The method of claim 32, wherein the at least one of the receiving step or the transmitting step further comprises the step of receiving or transmitting the destination device identification item in at least one of: a short message service (SMS) communication data packet , or a destination device phone number. A processor for providing background environment related content to a wireless communication device (WCD), the processor comprising: a first module, wherein the first module is used in a second communication path by a background environment content server Receiving, from the WCD, a destination device identification item, wherein the destination device identification item is obtained by the WCD based on a connection detected on a first communication path with a connection to a destination device The second communication module is configured to determine one or more context related content items by processing the received destination device identification item; and a third module for transmitting at least one of the one or more background environment related content items to the WCD. A computer program product for providing background environment related content to a wireless communication device (WCD), comprising: a non-transitory computer readable medium, the non-transitory computer readable medium comprising: a first set of codes, The first set of codes is for causing a computer to receive a destination device identification item from the WCD on a second communication path by a background environment content server, wherein the destination device identification item is based on the WCD Obtaining a start of a connection with a destination device on a communication path, the first communication path being different from the second communication path; a second set of codes for causing the computer to process the a received destination device identification item to determine one or more context related content items; and a third set of codes for causing the computer to at least one of the one or more context related content items Transfer to the WCD. An apparatus for providing background environment related content to a wireless communication device (WCD), comprising: receiving a destination from the WCD by a contextual content server A component of the device identification item, wherein the destination device identification item is obtained by the WCD based on a start detected by a connection with a destination device on a first communication path, the first communication path being different from The second communication path; means for determining one or more context related content items by processing the received destination device identification item; and for using the one or more context related content At least one of the items is transferred to the widget of the WCD. A background environment content server, comprising: a communication module operable to: receive a destination device identification item from a WCD by a context environment content server, wherein the destination device identification item is determined by the WCD Obtained on a first communication path to detect the start of a connection with one of the destination devices, the first communication path is different from the second communication path; and a background environment content module operable to: Determining one or more context related content items by processing the received destination device identification item; and wherein the communication module is further operable to: the one or more context related content items At least one of the transmissions to the WCD. According to the background environment content server of claim 48, wherein the background environment content module is further operable to: Determining a relevance of at least one of the one or more context related content items for at least one of: a WCD location value, a location associated with the destination device identification item, from the destination device identification The text content parsed by the item, a store or store category associated with the destination device identification item, information obtained from an ad server, information obtained from a recommendation server, information obtained from a server Or information obtained from an action service provider associated with the WCD. The background environment content server of claim 49, wherein the one or more context related content items determined for the WCD location value comprises at least one of: weather information, local news feed, local event, local time, a country-specific exchange rate, a home-specific stock market index triggering mechanism, one or more social networking site feeds associated with a user of the WCD, and one of the WCD location values associated with the store category of the destination device identification item One or more points of interest within a predetermined distance, map information, map information of at least one of the one or more points of interest, one or more recommendations to other stores, coupons, or travel to and The destination device identifies the direction of the location associated with the item. The background environment content server of claim 49, wherein the one or more context-related content items determined for the location associated with the destination device identification item comprise at least one of: weather information, local news feed , store name, store address, store category, one or more points of interest located within a predetermined distance associated with the store category, map capital Map information of at least one of the one or more points of interest associated with the store category, one or more stores associated with the store category, the one or more associated with the store category A recommendation of a plurality of stores, a direction to at least one of the one or more stores associated with the store category, or a direction from the WCD location value to a location associated with the destination device identification item. According to the background environment content server of claim 49, wherein the one or more context-related content items determined for the store or store category associated with the destination device identification item include one determined by the following operation Or more contextual context related content items: extracting a digital representation from the store destination device identification item and using the extracted digital representation to determine a store category or at least one related store. The background environment content server of claim 49, wherein the one or more context related content items determined for the advertisement server are based on at least one of: a store associated with the destination device identification item, A location relationship associated with the destination device identification item, or a location relationship between the WCD location value and a location associated with the destination device identification item. The background environment content server of claim 49, wherein the one or more context-related content items determined for the mobile service provider associated with the WCD comprise at least one of: One or more advertisements associated with the service provider, one or more advertisements from one or more content providers associated with the mobile service provider, a store category with the destination device identification item One or more advertisements associated with, or one or more advertisements associated with a user profile associated with the user of the WCD. The background environment content server of claim 49, wherein the context environment content server is associated with at least one of: the mobile service provider, the advertisement server, or the recommendation server. According to the background environment content server of claim 48, wherein the communication module is further operable to establish a communication path between the WCD and a device associated with the destination device identification item; and wherein the transmitting step is further The method includes transmitting the at least one of the one or more context related content items during one or more operational time intervals associated with the WCD, wherein the one or more operational time intervals comprise at least One: a time interval before starting a communication connection with the destination device identification item, a time interval before completing a communication connection with the destination device identification item, after the communication connection is established A time interval during communication, or a time interval after the communication connection is terminated. According to the background environment content server of claim 48, wherein the communication The module is further operable to: receive user profile information from the WCD, wherein the user profile information includes at least one of: one or more user responses to previously transmitted context related content items, and a background from previous transmissions One or more reports of spam of the environment-related content item, or an attribute description associated with the model of the WCD; and a storage module operable to: store the received user profile information At least a portion of the destination device identification item; and wherein the background environment content module is further operable to: generate one or more by processing the stored user profile information and the destination device identification item of the plurality of users Multiple refined background environment related content projects. The background environment content server of claim 57, wherein the one or more refined context related content items comprise at least one of: one or more advertisements based on attributes associated with the model of the WCD Or one or more advertisements for the relevant store based on recommendations from the plurality of users. According to the background environment content server of claim 48, wherein the communication module is further operative to receive or transmit the destination device identification item using at least one of: a Short Message Service (SMS) protocol, An Enhanced Messaging Service (EMS) protocol, a Multimedia Messaging Service (MMS) protocol, an Internet Protocol (IP) socket protocol, a Fragmentation Multiple Access (CDMA) based protocol, or a Agreement for the Global System for Mobile Communications (GSM). According to the background environment content server of claim 48, wherein the communication module is further operable to: receive or transmit the destination device identification item in at least one of the following: a short message service (SMS) communication data packet, or a destination Local device phone number.